As a Senior Data Specialist at Global Mass Transit, I manage databases for event attendees, sponsors, and partners, and execute targeted email marketing campaigns using various platforms. I have over three years of experience in this role, and I leverage my skills in market research, sales operations, and retail to deliver exceptional client experiences and generate leads.I also have a background in content development and business development, having worked as a Relationship Officer at MakeMyTrip and conducted a content writing project to enhance customer engagement and brand visibility. I hold an MBA in Retailing and Retail Operations, and a Master's degree in Jyotish Alankar. I am fluent in Hindi and English, and passionate about learning new technologies and trends in the data and event industry.