As General Manager at TempoToys since February 2021, I lead all end-to-end operations for this major toy manufacturing company serving high-profile clients such as Disney, Feld Entertainment, COPPEL and others. My responsibilities encompass production planning, quality assurance, cost optimization, supplier management, and new product development across our manufacturing facilities in Shantou.★ACHIEVEMENTS★● Secured over $2.5M in new business by proactively identifying opportunities and developing innovative product lines aligned with evolving market trends.● Optimized supply chain and production workflows, reducing operational costs by 18% while maintaining stringent quality standards. ● Overhauled quality control protocols, decreasing product defect rates by 37% and boosting customer satisfaction scores.● Fostered collaborative relationships with suppliers and licensing, streamlining product development cycles.Highlights:● Oversee cross-functional teams spanning product design, manufacturing, procurement, quality, logistics, and compliance.● Conduct marginal profit analyses to determine ideal product mix and pricing strategies to maximize profitability.● Liaise with major retailers like COPPEL and Target to ensure products meet all safety, packaging, and regulatory requirements.● Spearhead R&D of pioneering product concepts by studying consumer insights, prototyping designs, and overseeing production ramp-up.

As Chief Product Development at Windy City Novelties from 2015-2020, I spearheaded the full product lifecycle for innovative toys and novelties for major entertainment brands like Disney, Marvel, Pixar and more. Collaborating with our manufacturing partners in China, I conceptualized cutting-edge product designs, managed development from prototyping through production, and ensured adherence to quality standards.★ACHIEVEMENTS★● Iron Man Bubble Gauntlet for Marvel/Disney - Distributed in Disney theme parks globally● Disney/Pixar Toy Story Inspired Necklaces ● Madam Leota Magic Ball for Disney Halloween events● Filed several U.S. patents for proprietary toy designs and functionalityOther Key Achievements:● Pitched and sold through over $5M in new product concepts to Disney, Marvel, and other licensors● Reduced product development cycle times by 27% through optimized processes● Implemented rigorous quality control program, decreasing defect rates by 42% ● Established dedicated innovation lab to rapid prototype and test new product ideasHighlights:● Conducted extensive market research and consumer testing to identify trends and whitespace opportunities● Managed cross-functional team of designers, engineers, developers and manufacturers● Defined product requirements, technical specifications and manufacturing parameters● Oversaw product compliance with safety regulations and licensing standards● Presented new product concepts and prototypes to executive leadership

★ACHIEVEMENTS★● Developed and fostered new relationships with Walmart and Toys R us ● Increased revenue by 100% every year over last 5 years.● Introduced 50 new products in the last 24 months● Won $1.7 million worth of contracts with Disney.● Manage the day-to-day workflow and output of the marketing department. Hire, terminate, develop, coach, and motivate colleagues. Identify staff development needs and provides appropriate opportunities or through leveraging internal or external resources.● Lead and manage the department of product development, logistics, sourcing, design, quality assurance, testing, finance and production by setting clear objectives, providing feedback, coaching, and enhancing skill development● Shape team roles and assignments, develop successors and talent pools, and continue to optimize processes● Provides overall direction and guidance on product development initiatives for all products with our headquarters in Shenzhen-China.● Works closely with the Marketing and Sales teams to align the communication of key messaging through public relations, advertising, trade shows, sales materials, websites and media. ● Manages Licensing product development initiatives from sketch, handmade samples, prototyping, production, QA and shipment.● Collaborates with Marketing on product names to ensure key features/benefits are being met.● Provides guidance on day-to-day product development activities, as needed.● Helps to drive product development efforts to ensure all new product introductions are aligned with the overall brand strategy.● Provides on-going guidance and support to staff to ensure workload is balanced across all the departments Product Development department.● Works closely with Sales on establishing forecasts, exclusives, key retailer expectations, and communicate any specifics that would impact Product Development.

★ACHIEVEMENTS★● Awarded by the bank to study at the school of managers in Furth-Germany ● Re-launch the savings account and as result of this effort double the number of clients● Launch the first Mastercard Debit in Ecuador● Managed ProCredit Bank’s external marketing and campaigns● Implement an education program for both internal and external use. ● Work directly with the business unit managers, line managers, and sales professionals to develop marketing programs, campaigns, sales tools, and communications and processes that support the various business lines and business development of Procredit Bank Ecuador.● Identify and analyze opportunities and then designs and implements effective and specialized marketing and sales programs to increase AUM, increase the number of active advisors, cross-sell CNB products/services, introduce investment capabilities and support bank channel sales efforts around investment management.● Present marketing initiatives to a senior management audience to build consensus and buy-in. Possesses an ability to exert influence on strategic initiatives.● Develop creative solutions to client/advisor needs, sales needs, or product gaps with a high degree of ingenuity and creativity. ● Serve as a consultant and subject matter expert in creating and executing product delivery and marketing programs. ● Create and maintain intellectual content (including collateral, proposal systems, related websites, scripts and letters). ● Create and implement direct email marketing programs. ● Develop strategies and content for internal and external communications to advisors/clients.● Implement education programs (internal and external) that support awareness of savings benefits● Work with internal compliance and operations team to maintain compliance of Procredit Holding marketing materials and communications.

★ACHIEVEMENTS★● Led and assisted with Nautilus’s European subsidiary managers, worldwide distributors, and related personnel in developing marketing materials based on delivering key business goals and objectives● Liaised with advertising and graphic design agencies● Create and maintaining POS marketing materials in line with company marketing strategy● Implementing marketing projects from initial concept and implementation planning through to final delivery and execution● Maintaining and monitoring schedules and delivering projects on time and to budget● Engaging with Nautilus’s European subsidiary managers, worldwide distributors, and related personnel in developing marketing materials based on delivering key business goals and objectives● The creation and maintenance of the following websites: Nautilus International website, Bowflex Direct and Fitness Academy

● Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns. ● Devise strategies to drive online traffic to the company website● Develop and manage digital marketing campaigns.● Manage online brand and product campaigns to raise our brand awareness.Inbound marketing.● Track conversation rates and make improvements to the website. ● Brainstorm new and creative grown strategies.● Responsible for day-to-day site maintenance on multiple web sites.● Develop and Maintain and small web applications in PHP.● Lead QA process for multiple websites.● Advise on the improvement, results, competition and new direction in technology to assist with marketing of our brands.● Work with our American counterparts to document web best practices and web development standards.● Develop interactive multimedia material DVD/CD-room for our distributors