Bill Roose Email & Phone Number

Saint Clair Shores, Mi, Us

Detroit, Michigan, United States

Clinton Township, Michigan, United States

Assumes district leadership role in superintendent’s absence. Responsible for the development and execution of internal and external communication strategies, marketing campaigns, media relations, and the data insights used to enhance prospective family engagement and maximizes opportunities for enrollment growth. Oversees the performance of marketing and development of paid, owned, and earned campaigns. Led contract negotiation, planning, design, and migration of new district website(clintondaleschools.net).

Warren, Michigan, United States

Developed brand strategy that increased enrollment and alumni engagement through storytelling. Produced written, photographic, graphic, and video elements that informed stakeholders andoffered story ideas to local and state news media. Oversaw rebranding that ensured consistent use of brand assets with internal staff, external agencies, and related entitles. Maintained network of media contacts. Led negotiation, planning, and design of new school website (delasallehs.com). Created marketing and crisis communications plans. Developed micro website for the school’s first-ever virtual fundraising campaign during global pandemic, raising more than $405,000. Drafted a 34-page Return to School Plan for students and staff during the COVID-19 pandemic.

Novi, Michigan, United States

Served an active role on the district's administrative team. Developed, implemented, coordinated, and managed a district communication plan. Coordinated the development of the district's brand. Developed and implemented an information program that assured important district initiatives received appropriate media coverage. Managed the development and publication of various internal and external communication tools including, but not limited to news media coverage, district website, and social media platforms. Developed social media marketing and communication strategies. Created news releases and other written, electronic, and multi-media communications. Facilitated interaction between the school district and various news media. Supported the Superintendent in their role as spokesperson for the district. Produced programming for the district’s cable channel and managed the on-air schedule. Served as the district webmaster. Created and organized special events, such as ribbon cuttings, that served as avenues to communicate about district. Worked with City of Novi's communications staff to promote the district. Managed communications and cable budgets. Assisted in crisis communication and crisis management for district and staff.

Detroit, Michigan, United States

Was Managing Editor and only embedded journalist with the NHL team for 10 seasons. Managed all content on team's website (DetroitRedWings.com) and other team publications, including game day magazine and eight books. Created annual communications plan and daily workflow. Managed a staff of reporters and photographers with an emphasis on delivering team and player news for the website, newsletters, and game day magazine. Managed the conceptualization, planning, writing, editing, and production of the team’s websites and game day magazine to maximize marketing and advertising opportunities. Created strategy for and launched social media platforms, becoming the first NHL team to do so. Ensured that all content contained information pertinent to team stakeholders while managing thecopy flow process. Managed the publishing, distribution and strategic marketing of eight books, including “Nineteen: A Salute to Steve Yzerman,” which altogether produced more than $3 million in sales. On radio and TV often, locally and nationally, to discuss the team and its players.

Detroit, Michigan, United States

Was an award-winning writer. Collaborative teammate, who worked with and in several different departments. Began career as Copy Aide; finished at Free Press as a Sports Writer. Was also a National News Wire Editor, General Assignment Reporter, and Obituary Writer. Produced annual Best of the Midwest college football recruiting section. Conducted research for award-winning documentaries including, “24 Hours of Crack” in addition to contributing to multiple local and state election guides.