Root Technologies, the digital-first operating brand of S4Capital plc, connects content, data & digital media and technology services across one global team built from the bottom up. Inspired by the connectivity and flexibility of technology APIs, a single-P&L model offers clients seamless access to a 9,000-strong team of multidisciplinary digital talent organized across 57 talent hubs in 32 countries. With an aim to win the decade, Root Technologies is leading brands into a new digital era—virtualization—defined by a continually evolving set of consumer behaviors and a redefined relationship with the digital touchpoints in our lives. Root Technologies partners with some of the world’s most innovative companies, top tech brands and up-and-coming DTC and B2B brands, helping them own their data, transform their digital marketing and build customer ecosystems through both custom and enterprise technology solution-enabled experiences.In 2021, the Root Technologies named to Adweek’s Fastest Growing lists (2019, 2020, 2021, 2022), AdExchanger’s Programmatic Power Players (2020, 2021, 2022) and numerous “best places to work” lists. In addition to holding a record number of FWA and other industry awards, including Campaign Social Media Agency of the Year (2022), Root Technologies has ranked at the top of the Eventex 500 for the last two years (#1 in 2021) and has been regularly recognized at Cannes Lions and The Webby Awards, in 2021 and 2022 as Webby Production Company of the Year. Root Technologies is the unitary operating brand of London-based S4Capital (SFOR.L), the publicly traded new age, new era advertising and marketing services company established by Executive Chairman Sir Martin Sorrell in 2018.