Roozbeh Ashari Email & Phone Number

Los Angeles, Ca, Us

West Hollywood, Ca, Us

Los Angeles, California, United States

● Led end-to-end UX/UI design projects, including research, wireframing, prototyping, and user testing, to create user-centered digital experiences.● Collaborated closely with cross-functional teams, including developers, project managers, and stakeholders, to deliver design solutions aligned with business goals and user needs.● Designed visually appealing and intuitive interfaces for e-commerce, subscription, and informative websites using industry-standard tools like Figma, Sketch and Adobe XD.● Created interactive prototypes and animations to communicate design concepts and gather feedback from clients and team members.● Utilized data and analytics to inform design decisions and improve user engagement and retention.

Los Angeles, California, United States

● Design a diverse range of B2B and B2C financial products for clients, suitable for white-labeling.● Led a team of two designers and managed projects from concept to delivery.● Collaborated with cross-functional teams to understand user needs and ensured timely project completion while meeting client expectations.● Created custom user interfaces, navigation structures, and site assets based on client directives.● Delivered various design artifacts, including UX wireframes, presentations, interactive prototypes, low-high fidelity designs, user journey maps, competitive analysis reports, UX research reports, user flows/task flows, scenarios & personas, storyboards, site maps, mood boards, empathy maps, and responsive designs using Figma and Sketch.● Developed working prototypes for user tests and design iterations.● Created intuitive interfaces for financial products by implementing user-centric design principles and customizing user interfaces, navigation structures, and site assets according to client directives.

Los Angeles, California, United States

● Created a variety of user research, user testing, wireframes, mockups, live UI prototypes, and information architecture for a variety of clients.● Designed and developed interactive prototypes and mockups using Adobe XD & Sketch● Developed user personas and scenarios to enhance functionality and usability for key audiences.● Utilized an informal agile system to keep development on track in an unstructured, self-motivated environment● Designed several eCommerce websites from conceptualization to prototype and applied A/B user testing.● Collaborated with the clients to figure out their specific requirements, workflow, and adequate approach● Successfully designed user-centric products for progressive clients● Offered services pertinent to research, user experience, visual and product designs, and delivered the projects timely.

Certification, Ux Design, Awarded With Distinction

Bachelor'S Degree, Industrial Engineering