As an operational manager responsible for HR, finance, marketing & communication, customer care & sales.

As a freelancer consulted several different companies on strategical or operational challenges, such as channel management, introduction to marketplaces and e-commerce opportunities.

As Director E-Commerce managed the $260M direct-to-consumer ecommerce business in consumer electronics with full P/L responsibility. In this role managing several teams like the buying, online marketing, content & social , web development & CRO, customer care & logistics departments ( 6 direct reports / 65 indirect ) . Defining & implementing strategic plans for the local market within international company guidelines. KPI definition & management. Stakeholder management within a complex corporate retail company. Maximizing marketshare, revenue & profitability.Key Achievements: Growth of MediaMarkt webshop revenue from $220 million to $260 million. Increased online market share for MediaMarkt and turned the webshop profitable. Effective stakeholder management within a international and decentralized company.

As Manager Sales & Category Management responsible for obtaining profitable results by developing the category management team through motivation, counselling, skills development and product knowledge development. The team consisted of 3 different job titles and+/-20 direct reports. Managing and motivating staff to increase sales and ensure business efficiency. Managing top 10 vendor relationships and building effective partnerships. Reviewing all contracts/agreements to achieve ‘best price/best quality’ purchasing. Analyzing sales figures and forecasting future sales volumes. Producing reports on performance, then measuring these against set indicators. Key Achievements: Implemented 10+ “brand specialists “. Full time FTE that were paid by the brands and assisted in brand activities ( content, marketing campaigns & supply) Implemented a new performance management system for highly educated millennials to develop personal & professional competence.

As Category Manger responsible for obtaining profitable results by developing, implementing and monitoring a category management strategy for whitegoods and small domestic appliances.  Evaluated individual product and overall portfolio Profit & Loss (P&L) statements and applied this information to key business decisions.  Managing vendor relationships and building effective partnerships. Key contributor to forecasting the annual operating plan for MediaMarkt Online including sales, replenishment & supply chain and profitability targets. Presented growth strategies to management. Researched, analyzed, and monitored competitive landscape for potential opportunities. Created product positioning and messaging to ensure product success in the marketplace. Key Achievements: Increased revenue in whitegoods and small domestic appliances to €15 Million.  Increased market share online to 8 percent in two years.

As Productmanager responsible for obtaining profitable results by developing, implementing and monitoring a product management strategy for digital imaging accessories and beamers.  Negotiate with vendors on merchandise pricing, content of assortment, marketing & listing fees, freight charges and return service policy’s. Monitor sales and execute markdowns monthly while maintaining gross margin plan. Define flow, marketing, and merchandise presentation for all product lines online. Producing reports on performance, then measuring these against set indicators. Collaborates closely with online marketing and content in a simple and agile matrix organization.Key Achievements: Defined & implemented a totally new product category for Coolblue and gained 4% marketshare in the first year.  Increased market share to 10 percent in 4 years.