As Head of Marketing and Communication, I lead the management of e-commerce platforms, ensuring consistency in the management of products, inventories and digital promotion strategies.I develop collaborative marketing and communications plans with our brands, strengthening the entity's presence and maximizing exposure.I direct digital acquisition campaigns for recruitment, supervising external teams.I manage corporate communication and advertising, ensuring that all messages are consistent with our brand image, from advertising to digital content, to maintain consistent and professional communication on all channels.

Consultoria de estrategias de captación OnlineConsultoría SEO, SEM y WPO

Preparation of 360 marketing plans. Implementation and monitoringDevelopment of new collection modelsDesign and planning of recruitment strategies and optimization of all the company's promotion channelsCreation and planning of the digitalization plan that multiplied the results by 10x in 18 months

I was in charge of web design, including the creation of landing pages for SEM and the development of a new website. I implemented local SEO strategies and EMD domains to increase traffic.In the field of graphic design, I developed signage, logos and corporate identity, reinforcing brand presence.I executed seasonal advertising marketing campaigns, adapting them to the needs and trends of the market. Conducted local market research to collect and analyze critical data that informed our strategies.Additionally, I managed web analytics to monitor and optimize site performance, and acted as webmaster, managing the server, email and Google Apps, ensuring a solid and secure digital infrastructure.

Comprehensive SEO (On Page, backlinks, disavow, 301 redirects, keywords), implemented digital marketing plans, performed web analytics, and developed multilingual content strategies in 4 languages.Additionally, I designed our website and executed physical promotional campaigns to strengthen the brand by collaborating or carrying out graphic design.​

Customer acquisition and design of acquisition strategiesAccount management and opportunity analysis of a complete service line with more than 200 accounts.SEO and digital strategy consultingEcommerce SpecialistDesign and execution of inbound recruitment campaigns

Internship (360 hours) as part of the 900-hour graphic design and desktop publishing course at MP Sistemas, a subsidiary of the Mac Puarsa GroupSEOSEMDesign of the Software division catalog (Indesign/Illustrator/Photoshop)