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@perestroika.com.pa
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Roque Rodríguez is listed as Optimizing Brands and Commercial Actions at Dactilar Studio, a with 3 employees, based in Panamá District, Panamá, Panama. AeroLeads shows a work email signal at perestroika.com.pa and a matched LinkedIn profile for Roque Rodríguez.
Roque Rodríguez previously worked as Partner at Perestroika International Corp. and Heineken Brand Manager at Cervecería Barú Panamá, S.A.. Roque Rodríguez holds Mba With Strategic Management Specialization, Business Administration And Management, General from Universidad Tecnológica De Panamá.
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Internationally oriented marketer with over 10 years of experience building knowledge of the business development as an entire unit through working in administration, sales & distribution, Business Intelligence, marketing department and interdepartmental projects. Brand management and activation experience enjoying to reach objectives as a team. Creative but pragmatic with a strong strategic thinking and analytical skills for building the business through actionable and sustainable initiatives while developing teams, collaborating with colleagues and always hunting for learning opportunities to keep growing and adding value.
Listed skills include Strategic Planning, Management, Marketing, Marketing Strategy, and 17 others.
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A career timeline built from the work history available for this profile.
Panama
- Commercial Projects Management- Marketing Consultancy- Brands Representation- GinBuilders.com & SpiritsBuilders brands development in Central America (Premium Liqueur Brands)www.dactilarstudio.comIG @dactilarstudio
Panama
- Brand strategy development for local market working with local management team and regional office (New York).- Successful repositioning of the Heineken brand into super premium segment resulting in Double digit volume growth during the first year (despite doubling the sales price).- Lead 360 ° Campaign (e.g. UEFA Champions League) Implementations (Channel activation, brand, POS, sales, legal, on-line marketing) coordinating with Sales, Trade Marketing department and leading advertising, digital, PR and event agencies (e.g. Publicis, Starcom and local agencies).- Planning process and budget management (ATL and BTL).- Coordinate product and materials with Supply chain department and purchasing department.- Participate in Brand Positioning reviews of company’s mainstream brands (Soberana and Panama beer brand) and agencies pitch/training process.- Local Events negotiations and Brand Implementations, e.g., International Film Festival of Panama, Green Festival (Music Event), Macro Fest (design and culture), The day after (the biggest electronic music event in Central America), Panama Jazz Fest, among others.
Panama
- Brand development and collaboration with international brand teams from Paulaner (Germany), Tecate (Mexico) and Diageo (Regional Guinness brand team).- Lead Responsible Communication Training Program in Marketing Department.- Participate in Trade Census process and Channel Strategy implementation team for the brewery (company’s portfolio).- Winner of the Central American and Caribbean Award for Guinness Best Market Performance H1.
Panama
- Prepare the annual Company´s Commercial Plan and regional reporting.- Lead point of sale execution audit agency for measuring strategy implementation quality.- Lead Commercial Excellence program and project developments.- Marketing Department budget reporting and control.
Panama
- Execute the audit at point of sale level and prepare results for sharing with Marketing/Sales Department.- Lead Commercial Execution projects and audit implementation by local research agency.
Panama
- Prepare analysis and projects reporting to Sales and Distribution Director.- Participate in sales 3 year plan process.- Deliver commercial tools projects with international IT suppliers (Mexico, Argentina).
Quick answers generated from the profile data available on this page.
Roque Rodríguez works for Dactilar Studio.
Roque Rodríguez is listed as Optimizing Brands and Commercial Actions at Dactilar Studio.
AeroLeads has found 1 work email signal at @perestroika.com.pa for Roque Rodríguez at Dactilar Studio.
Roque Rodríguez is based in Panamá District, Panamá, Panama while working with Dactilar Studio.
Roque Rodríguez has worked for Dactilar Studio, Perestroika International Corp., Cervecería Barú Panamá, S.A., and Heineken - Panama (Cervecerías Barú - Panamá).
Roque Rodríguez's colleagues at Dactilar Studio include Noris Garcia.
You can use AeroLeads to view verified contact signals for Roque Rodríguez at Dactilar Studio, including work email, phone, and LinkedIn data when available.
Roque Rodríguez holds Mba With Strategic Management Specialization, Business Administration And Management, General from Universidad Tecnológica De Panamá.
Roque Rodríguez is listed with skills including Strategic Planning, Management, Marketing, Marketing Strategy, Consumer Insight, Brand Management, Fmcg, and Business Strategy.
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