Founder & MD @roth_media Invested in building a sought after agency for brands smashing the status quo "Rise & rise again until lambs become lions"Founder of Resonate ProductionsProfile:Breaking the mold and shattering glass ceilings is not an easy feat. For Rorisang Setlogelo, it is business as usual. As a rarity, she possesses a unique stronghold - Roth Media. An idea realized into a full-fledged business, Roth Media is Rorisang’s vision in creating a breeding ground for a new standard of innovation, and excellence – specifically black creative excellence.Her desire to make consumer-centric campaigns is a testament to her voracious appetite for authentic experiences. As a black female in advertising, a world dominated by male figures, establishing longevity is a goal and is coupled with her prowess of experience, determination and believing her ideas and visions are worth their weight. The journey wasn’t an easy one. From growing Roth Media with no capital, to battling masculine narratives in the boardroom, the true testament is how Rorisang sees these challenges as advantages as she elevates her staff to seek the opportunity in self-development so that they can see themselves not as employees but as partners in a business that seeks to effect change.Being at the helm of an entity that has progressively grown, Rorisang’s mind is at its best when delving into strategic thinking, campaign planning, producing and communication development. Her understanding of making people a priority has helped and encouraged human-centric design approaches that have set Roth apart from its contemporaries. Rorisang believes that brands should be seen as modern-day muses.Her vision for ”commercialised creativity” fuels something extraordinary, something that will set the world ablaze. The strength of Roth Media is not only fueled by her position as the matriarchal force but its intellectual property portfolio that demands a high standard of work and is met with creativity and finesse that speaks to a consumer whose appetite for a new vision will be fulfilled.Roth Media and Rorisang's directive is clear - shatter stereotypes with work that challenges the status quo and inspires a culturally polarised society to think beyond what is possible.Quote: The biggest adventure you can ever take is to live the life of your dreams...- OprahEntrepreneur, Writer, Producer