Rory Bailey

Rory Bailey Email and Phone Number

Shaping and delivering, industry leading, e-commerce and marketing digital experiences. @ VML
Rory Bailey's Location
Sidcup, England, United Kingdom, United Kingdom
Rory Bailey's Contact Details
About Rory Bailey

Currently I'm a Product Manager at VMLY&R London leading Ford of Europe’s online experience for marketing, lead generation and e-commerce. During my time as Product Manager and Project manager I have overseen a large improvement in lead generation numbers and an increase in customer satisfaction scores, taking Ford's website ahead of its competitors in the Psyma customer satisfaction ranking. The key KPIs focusing on increasing online sales and transforming the website into a fully transactional experience. I am fascinated by all aspects of digital products and their huge impact on the way we work, play and manage our lives. The unpredictable and innovative nature of digital technologies makes for an exciting and changing workplace. I thrive in such a dynamic marketplace for creativity and enthusiasm, ensuring that the user’s requirements are at the base of all products.

Rory Bailey's Current Company Details
VML

Vml

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Shaping and delivering, industry leading, e-commerce and marketing digital experiences.
Rory Bailey Work Experience Details
  • Vml
    Senior Product Manager
    Vml Jan 2024 - Present
    New York, New York, Us
  • Wunderman Thompson Commerce & Technology
    Senior Product Manager
    Wunderman Thompson Commerce & Technology Nov 2023 - Mar 2024
    London, Gb
  • Vmly&R
    Senior Product Manager
    Vmly&R Mar 2023 - Nov 2023
    New York, New York, Us
  • Vmly&R
    Product Manager
    Vmly&R Jan 2021 - Mar 2023
    New York, New York, Us
    Following the successful phase 1 launch of Ford of Europe’s Commercial Vehicle Experience I moved into the role of Product Manager from project manager. Heading up a cross functional team of UX & UI designers, Project managers, Analysts, and Content strategists, tasked with shaping further phases and optimisation of phase 1. I design the product backlog based on real customer feedback, business requirements, heat maps and data gathered through Adobe Analytics. I prioritise the backlog based on estimated effort vs predicted impact scores.
  • Vmly&R
    Senior Project Manager
    Vmly&R Jan 2021 - Jan 2021
    New York, New York, Us
  • Gtb
    Senior Project Manager
    Gtb Mar 2019 - Jan 2021
    Detroit, Mi, Us
    At GTB I have led a variety of projects including the integration of an ecommerce platform and GDPR alignment across 24 countries. I work closely with client teams, ensuring I am well integrated as a trusted partner helping shape the product roadmap of Ford's European Web portals.For the past year I have been leading a cross-functional team to discover and deliver a valuable product for potential and existing Ford Commercial Vehicle customers. The experience is based and developed on both qualitative and quantitative consumer insight, comprising of consumer interviews and focus groups through to analytics data and A/B optimisation tests.
  • Gtb
    Digital Project Manager
    Gtb Sep 2017 - Mar 2019
    Detroit, Mi, Us
  • Article 10
    Digital Project Manager
    Article 10 Dec 2015 - Sep 2017
    London, United Kingdom, Gb
    Working within a medium sized agency has meant that i have gained invaluable experience across a range of different deliverables on multiple clients. I have learnt how to manage my own time as well as others to ensure projects are kept on track.Working in a fast paced less process driven environment has meant that i have had to plan my projects thoroughly and implement my own processes on a project by project basis. My roles and responsibilities include:● Working directly with, and managing clients from project inception through to delivery● Scoping and requirements gathering● Producing briefs (client, design and technical)● Budget and proposal building● Full project cycle planning● Managing budgets throughout the project ensuring projects do not overburn● Managing resource, internal and external● Ensuring creative and technical work is of the highest possible quality● Implementing appropriate project management theories to different projectWhilst at Article 10 I have also managed non-digital projects including print ads, animations and also a full re-brand of a industry leading financial tech company.
  • Blue Hive (Wpp)
    Project Manager
    Blue Hive (Wpp) Apr 2015 - Dec 2015
    As a project manager at Blue Hive I managed the outsourcing of content authoring. This involved, designing and implementing new workflows and processes, training and support. Through this i have implemented various project management methodologies such as Agile and Scrum. I have integrated JIRA and Confluence into all phases of a digital projects I have worked on.My primary responsibility is to deliver digital projects to tight client deadlines. By remotely managing an external small team of content authors and working with local market teams as their point of contact.Some other responsibilities include:Develop and implement project plans for the entire lifespan of digital campaignsTo ensure that deployment standards are met by internal stakeholdersEnsure market requirements and constraints are considered in the production briefManage any market requestsWork with local markets managing their expectations and requirements for bespoke digital campaignsTrack the status of digital projects for over 20 marketsWork with all stakeholders to create and communicate a best practice processWork with third party suppliers to ensure they are correctly briefed on technical and logistical requirementsManage digital delivery channels, ensuring appropriate process and documentation exists
  • Blue Hive (Wpp)
    Project Coordinator
    Blue Hive (Wpp) Oct 2013 - Apr 2015
    began my time at Blue Hive as a localisation and deployment project coordinator. I worked closely with Account and Project managers across Europe and centrally in the UK to deliver high quality award winning digital projects.I liaised with 20+ local markets to localize European versions, with varying requirements and specifications, of Ford sites and applications.I created and edited websites within CMSs and HTML.I supported project managers, developers, designers and account managers to ensure large scale projects were delivered on time, on budget and fulfilled client standards.I worked within digital projects from inception to delivery ensuring the best and most up to date online practices were being fulfilled.
  • Ramblers Rest
    Bar Manager
    Ramblers Rest Aug 2008 - Dec 2013
  • Self Employed
    Freelance Web Design/Developer
    Self Employed Jun 2012 - Oct 2013
  • The Walt Disney Company
    Business Managment Intern
    The Walt Disney Company Jun 2011 - Jun 2012
    Burbank, Ca, Us
    During my placement I completed two roles, Digital Marketing intern working within the regional marketing team for the Disney Channels and Business Management Intern in Disney Online. My main roles and responsibilities were:To gather and interpret statistics on the performance of Disney’s websites, being the first point of contact to colleagues and departments globally. I supported production and design teams in creating digital content and reviewed digital content and recommended improvements.
  • Kent Union
    Student Staff
    Kent Union Sep 2010 - Jun 2011
    Bar person working in Woody's student union bar

Rory Bailey Skills

Digital Media Digital Marketing Multimedia User Experience Dreamweaver Photoshop E Commerce Illustrator Cms Photography After Effects Adobe Creative Suite Flash Digital Strategy Social Media Marketing Premiere Digital Photography Autodesk Software Wordpress Video Editing Project Management Microsoft Project Slack 000 Ft Content Management Systems Omniture Trello Jira Scrum

Rory Bailey Education Details

  • University Of Kent
    University Of Kent
    Digital Communication And Media/Multimedia
  • Coopers Technology College
    Coopers Technology College
    Business Studies; Geography; General Studies

Frequently Asked Questions about Rory Bailey

What company does Rory Bailey work for?

Rory Bailey works for Vml

What is Rory Bailey's role at the current company?

Rory Bailey's current role is Shaping and delivering, industry leading, e-commerce and marketing digital experiences..

What is Rory Bailey's email address?

Rory Bailey's email address is rt****@****t.ac.uk

What is Rory Bailey's direct phone number?

Rory Bailey's direct phone number is +4478436*****

What schools did Rory Bailey attend?

Rory Bailey attended University Of Kent, Coopers Technology College.

What are some of Rory Bailey's interests?

Rory Bailey has interest in Spectating, Supporting And Playing, I Have Keen Interest In Most Sports.

What skills is Rory Bailey known for?

Rory Bailey has skills like Digital Media, Digital Marketing, Multimedia, User Experience, Dreamweaver, Photoshop, E Commerce, Illustrator, Cms, Photography, After Effects, Adobe Creative Suite.

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