Part of the renowned development team responsible for Loblaw’s control brand products and programs. Loblaw Brands Limited is the guardian of Canada’s top private label brands including President's Choice, PC Free From, PC Blue Menu, No Name, PC Organics, PC Black Label and PC Splendido. SELECTED CONTRIBUTIONS & ACHIEVEMENTS Successful product development of Fresh and Processed meats across multiple brand tiers and build strategies. Technical lead on all live protein programs including PC Free From. Technical lead on processed and formulated meat projects using “natural” systems. Technical and project lead on strategic quality initiatives across all meat and seafood both internal and external. Training lead for development, quality and category teams on “protein 101” series. Cross-functional working skills with product development, marketing, category, procurement, design, quality assurance & regulatory affairs. Guardian of brand integrity with a focus on customer need through innovation and product reformulations while delivering projects on-time. Strong domestic and global relationships with manufacturers, growers and retailers. Innovative category development using trend analysis and consumer insights. Lead and oversee sensory evaluations of products during the development process. Strong vendor management and plant audit skills to ensure food safety, risk mitigation and overall product consistency. Successfully delivered special projects involving resourcing, cost reductions, product improvements and process step changes. Delivered several products over the years that were nominated for INNOVATIVE PRODUCT OF THE YEAR. Contributed to behind the scenes auditions of Recipe to Riches and commercialized two second place winners (“Slow & Low Pulled pork”, “Grandpa’s Acadian Pie”). Featured in various videos promoting the PC brand and providing “inside look” at the product development process.