Hello, I'm Rory and I bring fresh creative direction to brand communications. My work harmonizes brand positioning with design and product UX. A cohesive, 360º experience is the goal. I've spent the last seven years working at the forefront of AI, firstly in Berlin and New York, and then remotely as a manager of globally distributed teams. Before that I was part of the tiny team that built Hyper, Apple's App of the Year – twice. I've delivered campaigns for Panasonic, HP, Bloomberg, Native Instruments, Leica and many others. I’ve worked across B2B, B2C, and DTC. No hype and no buzzwords: just clear and concise work. Areas that I love working in:† Creative direction† Brand positioning† User experience design† Interface design† Comms strategies† Copy editing† Web transformations
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Director Of MarketingGenerative AiUnited Kingdom -
Chief Marketing OfficerPredictive Technologies Dec 2024 - PresentPredictive Technologies provides IoT monitoring to the manufacturing sector. Founded in 2016, our in-house Edge Compute Units (ECUs) are available alongside a suite of modular and easy-to-use tools which unlock predictive maintenance, anomaly detection, forecasting and data insights. For manufacturers, Predictive means less downtime, better service, and lower overheads. Our solutions are trusted by some of the biggest names globally. Internally, we strive to create a supportive environment for our colleagues, where flat hierarchies, remote work, and work-life balance allow for empowered, creative, problem-solving. -
Marketing DirectorQeleo Apr 2022 - Dec 2024My role is to lead on marketing, strategy, design, copy, content, and digital comms. I try to foster a person-centric approach (we believe in people rather than users). We're fresh, disruptive, memorable, and elegant. I'm proud to be part of a fully remote global team and I love working with the brilliant, enquiring, unusual people I call colleagues.The role includes: · Corporate identity transformation · Brand creative direction · New website development & project management · AI product User Experience · Investment collaterals, decks, presentations, etc. · Budget setting for teams & campaigns · Go-to-market strategy & customer journey processes · Building & managing remote global marketing team -
Brand Marketing ConsultantRorydickenson.Com Jan 2009 - Dec 2024BerlinI specialise in providing brands with marketing direction and brand strategy. I lead brand and audience workshops and deliver long-lasting digital collaterals. In the creation of content, my mantra is always: clean, clear and authentic. My clients have included: · Leica – CL digital camera launch campaign · Panasonic – Toughbook Global awareness campaign · Bloomberg – New Energy Finance Summit awareness campaign · Native Instruments – Content strategies for DLC · Hewlett Packard – Proliant server awareness campaign · BatchOne – Digital transformation & consultancy
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PartnerBatchone Gmbh Oct 2020 - Aug 2024Berlin, GermanyIn addition to my role as a consulting partner for BatchOne clients, I also lead creative direction on the brand, including website and associated digital and print collaterals. BatchOne helps startups and companies to design, engineer, manufacture and sell breakthrough hardware products. Our team of experienced engineers, designers, product and project managers has developed and shipped hundreds of hardware products. We can support you on specific tasks or handle the entire end-to-end process from the early stage concepts and product development to mass production manufacturing and marketing. Together with our global partner network of contract manufacturers, distributors and suppliers we de-risk your hardware project. https://www.batchone.com/ -
Head Of BrandGerman Autolabs Mar 2021 - Apr 2022Berlin, GermanyGerman Autolabs built the world's first in-car voice assistant. With a focus on NLP and AI speech recognition, GA tools use machine learning and human expertise to make the working lives of couriers and professional drivers easier, safer, and more productive.· Creative direction of all comms and content, from web to email to video· Ad copy and creatives for all digital channels· Responsive analytics incl. Google Analytics, Facebook Biz Manager, etc.· Production of collaterals from white papers to case studies· Creative direction and content for pitch decks for strategic investment and VC campaigns· Brand positioning in the deep tech AI market through blogs, interviews, webinars, etc.· Contributing to the voice UX of German Autolabs’ voice assistant -
Senior Content StrategistGerman Autolabs Feb 2020 - Mar 2021Berlin Area, Germany -
Senior CopywriterGerman Autolabs Jan 2019 - Feb 2020Berlin Area, Germany -
Head Of Copywriting At HyperMic Sep 2015 - Sep 2017Berlin Area, GermanyHyper by Mic was the award-winning iOS app that delivered one handpicked video every hour to your iPhone, iPad and Apple TV - all in one beautifully designed place.Hyper was one of Apple's Top 10 Apps of 2016 and 2015, and had a full five-star rating on the App Store. We also had the very rare honor of having our app installed on every iPad in every Apple Store in the U.S. and U.K.As Head of Copy, I was responsible for: · Editorial poilcy · In-App texts · Analytics and A/B Testing · App Store optimization · Notification strategy · Community feedbackPress:• Makes you want to watch & discover - Wired• Top video content every day - Wall Street Journal• Spectacular viewing experience - App Recap• An eye for quality over quantity - Variety• Intriguing, high-definition content - Refinery29• The best & newest videos online - Adweek• Handpicked by video experts - Gizmodo• Totally blown away - Hyper is a must-have - TNW -
ProducerEveryfield Sep 2013 - Sep 2015I co-produced the documentary, Magnetic Mountains (8.8 IMDB). An exploration into the psychology of alpine risk taking, attempting to answer the core question: why do people go out into the mountains and gamble with their lives? My role included: · Key sponsor partnerships · Funding strategies · Wrote and conducted on-camera interviews with household name alpinists · On location shoot co-ordination · First photography (key visuals, pickups, drone)
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1St AdClauf Gmbh Dec 2013 - Jul 2015Berlin Area, GermanyI was 1st AD on-set at Studio Babelsberg, the oldest large-scale studio complex in the world. I worked chiefly on an e-sports project for ESGN featuring household name competitive gamers. As a key point of contact for everyone on set, communication was key. · Attention to detail · Dynamic problem solving · Leadership · Budgeting for shoots and sets · Shoot schedules · Keeping the energy positive – an important part of the AD role.
Rory Dickenson Skills
Frequently Asked Questions about Rory Dickenson
What company does Rory Dickenson work for?
Rory Dickenson works for Generative Ai
What is Rory Dickenson's role at the current company?
Rory Dickenson's current role is Director of Marketing.
What skills is Rory Dickenson known for?
Rory Dickenson has skills like Copywriting, Social Media, Marketing Strategy, Event Management, Graphic Design, Os X, Logic Pro, Photography, Seo, Adobe Creative Suite, Digital Media, Video Editing.
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