Rory E. Email & Phone Number

United States

Remote

• Developed, maintained, and executed strategy for worldwide Influencer Creator Programs
• Built out an organizational plan and lead global creator efforts for gaming IP's
• Managed, evaluated, and scoped Creator Marketing agencies and partners
• Utilized high level and sentiment focused data to create modern tactics
• Worked with analytics on tracking systems, monthly reporting on franchise ecosystem, engagement, trends, and ROI
• Collaborated with internal agency teams and external client stakeholders (including Brand Marketing, Product Development, Business Intelligence, Creative Development, Finance, Community, and Executive Management)

Folsom, California, United States

• Created production assets of in-game content for various social media websites
• Content Producer in both pre-recorded and live formats
• Esports- Pro-Am driver and competitor for the Logitech McLaren G Challenge
• Provided comprehensive feedback on games, technology, and gaming peripherals to Producers and Developers
• Coordinated media engagement through live broadcasts, private channels, and social media outlets
• Engaged with audience members through live streams and personal commentary on video games and gaming

Folsom, California, United States

• Content Producer for scripted game tutorials for both paid and non-paid media to be posted across various social media websites
• Created and edited videos from VODs and live streams to be shared internally at gaming studios and peripheral companies
• Voice over personality for Educational Experiences in video games
• Assisted in feedback sessions with Electronic Arts in developing games from pre-alpha status to launch day
• Member of the Xbox Research Accessibility Team participating in studies and feedback sessions to make games more accessibly friendly
• Contracted to create Tutorial Content Briefs and voice-over videos for Electronic Arts

Remote

• Planned, executed, and created reports surrounding multiple campaigns to help launch the flagship 40 Series GPU worldwide
• Developed contractual requirements for Influencers and managed reporting of specific Influencer activations
• Discovered new Influencers and communities that align with specific campaign objectives and messaging to ensure successful activations
• Ensured contracts and invoices were processed in a timely manner.
• Managed processes for shipping and tracking of Influencer GPUs and computer monitors for delivery domestically and internationally
• Facilitated and maintained several internal communication pipelines, including daily updates to trackers, spreadsheets, and budget estimating/reporting

Remote

• Monitored product inventory and tracked Influencers orders to achieve monthly goals while being mindful of program deadlines
• Ensured Influencers were provided with everything they need to execute a successful campaign including but not limited to creative briefs, tasks, deliverables, brand assets, etc.
• Managed execution of large-scale Influencer giftings, including organizing seeding kits, managing lists, and overseeing gifting fulfillments
• Developed a close relationship with Influencers to maintain a strong level of communication on a day-to-day basis
• Supported and executed product marketing campaign tactics through their entire lifecycle from the early design phase through post-launch
• Lead the management of deliverables for Influencers

Idaho, United States

• Primary Coordinator for live Community events for Minecraft game servers
• Assisted in Influencer relations and Talent management
• Ran social media including creating engaging Tweets, interacting and responding to social media posts, and Trust Pilot reviews
• Point of Contact for game studios and content creators
• Maintained CE presence in social networks
• Managed over 150 Content Creators worldwide