Rory H. Email & Phone Number

Copenhagen Metropolitan Area

Copenhagen Metropolitan Area

– Developing communication and brand strategies for Global and Local Heath and Consumer clients: – Ensuring global campaigns are locally relevant – Brand manuals, localisation guidelines, style guides – Internal comms campaigns – HCP campaigns – Producing, editing and localising highly regulated content (healthcare) – Playbook development– Multilingual content strategy across various platforms and formats (webinars, workshops, blog, web, social, video) –… Show more – Developing communication and brand strategies for Global and Local Heath and Consumer clients: – Ensuring global campaigns are locally relevant – Brand manuals, localisation guidelines, style guides – Internal comms campaigns – HCP campaigns – Producing, editing and localising highly regulated content (healthcare) – Playbook development– Multilingual content strategy across various platforms and formats (webinars, workshops, blog, web, social, video) – Website optimisations (SEO, content, UX) – Sales pitches, tenders, upsells – Internal process development and standardisation (ex. introducing project management software, developing governance documents, Q&A processes, etc)Clients: AstraZeneca, Novo Nordisk, Royal Canin, Arla, Annata, Coloplast, CenterParcs, Pharmacosmos Show less

Syracuse, New York, United States

- Part of the leadership team- Supervising a team of 12 content managers, who in turn supervised over 200 content specialists - Overseeing a portfolio of critical accounts (Fortune 500 & 1000 companies). - Cross-functional support for sales presentations, QBRs and department-wide training sessions.- Resource management and account staffing. - Contributing to strategy playbooks, certification interviews, process and template development.- Assisting with content… Show more - Part of the leadership team- Supervising a team of 12 content managers, who in turn supervised over 200 content specialists - Overseeing a portfolio of critical accounts (Fortune 500 & 1000 companies). - Cross-functional support for sales presentations, QBRs and department-wide training sessions.- Resource management and account staffing. - Contributing to strategy playbooks, certification interviews, process and template development.- Assisting with content strategist and manager training. - Sales, marketing and product support. Show less

Syracuse, New York, United States

- Creating a content strategy playbook in collaboration with fellow managers & strategists. - Creating and updating buyer personas. - User journey mapping. - Developing editorial calendars, style guides and brand messaging for clients (4 Fortune 500 brands in the finance space). - Editing and fact-checking blog content. - Client communication. - Content governance. - Managing a team of 6 people (writers & strategists).

Syracuse, New York, United States

- Creating, optimising and editing blog content. - Brainstorming blog post topics. - Keyword research. - Editorial calendar development. - Topic cluster model implementation. - Contributing to content strategy development. - Business profile optimisation.

Greater New York City Area

- Helping small businesses produce SEO-optimized content - Developing style guides and brand books - Educating marketing specialists on content audits, keyword research, target audience research & buyer personas - Developing editorial workflows for blogs

London, United Kingdom

- Content creation, localisation & SEO optimization- Editorial calendar management - Measuring content performance - Uploading articles to Wordpress- Social media management (Youtube, Instagram, Twitter)- Writing & translating scripts for Youtube videos

Moscow, Russian Federation

- Developing and implementing Storia's content strategy (competitor analysis, keyword GAP analysis, information architecture, buyer personas, editorial guidelines)- Developing Storia's editorial workflow - Hiring assistant editors, writers, designers, videographers and community managers- Setting daily editorial tasks, trendwatching - Liaising and co-producing content with bloggers & influencers - Overseeing marketing activities (sponsored content)- People management (10… Show more - Developing and implementing Storia's content strategy (competitor analysis, keyword GAP analysis, information architecture, buyer personas, editorial guidelines)- Developing Storia's editorial workflow - Hiring assistant editors, writers, designers, videographers and community managers- Setting daily editorial tasks, trendwatching - Liaising and co-producing content with bloggers & influencers - Overseeing marketing activities (sponsored content)- People management (10 writers in-house & 10 remote, 1 editor/proofreader) Show less

Remote

- Brainstorming content ideas for Adme.ru- Writing, translating & proofreading articles- Optimizing old content- Writing scripts for video & animation- Content localization for international projects (Incrivel, Brightside)

New Castle, De

- Content audits – Writing, translating and optimizing articles in English, Russian and Portuguese - Writing scripts for Youtube videos- Building landing pages (using Tilda)- Establishing contacts with bloggers/subject matter experts- Managing co-development of sponsored content with bloggers/experts

St Andrews, United Kingdom

- Co-hosting and producing weekly university radio show (awarded with the Best Concept Award 2013)

Moscow, Russian Federation

Agency internship- Writing press releases- Media/blogosphere monitoring for brand mentions- Main clients: Rosneft' (РосНефть), VTB-Bank (Банк ВТБ)

Moscow, Moscow City, Russia

Agency internship - Email marketing - Copywriting for landing pages - Assisting a media buyer (television, radio)