Holding a Bachelor's degree in Business Administration with a marketing concentration from Gonzaga University, my most recent role was as a Product Marketing Manager at Mindbody. My core competencies lie in cross-functional collaboration, product launches, and content marketing, skills that I honed through rigorous campaigns and strategic stakeholder collaboration.At Mindbody, my team and I coordinated successful multi-channel campaigns such as the rebrand and launch of product release notes which skyrocketed traffic and regularly informed customers of ongoing product improvements. This role allowed me to support sales strategies through custom marketing assets and events, marrying my certifications in ABM and ABX with practical, impactful marketing initiatives. My approach is always collaborative, aiming to align team and individual goals and contribute a range of perspectives to our desired outcomes.
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Construction Project EngineerMckinstrySeattle, Wa, Us -
Product Marketing ManagerMindbody Dec 2023 - Apr 2024Greater Seattle Area- Rebranded and launched monthly Mindbody product release notes and increased traffic by 70 percent.- Coordinated multi-channel product marketing campaigns across email, website, blog, and in-product notifications.- Collaborated with stakeholders across marketing, sales, product, customer support, and engineering to ensure accurate consistent and timely product release campaigns.- Supported net-new and expand sales strategy via custom marketing assets, client events and lifecycle drip campaigns. -
Marketing Program ManagerMindbody Apr 2023 - Dec 2023Seattle, Washington, United States- Supported expand sales generation by designing marketing campaigns and assets targeting Mindbody’s priority brands, including Orange Theory Fitness, F45, Elements Massage, and other multi-million-dollar accounts.- Planned and conducted flagship event hosting over 80 existing and prospective enterprise clients including managing executive participation, client attendance, event content, and team logistics.- Executed account-based marketing tactics to drive enterprise sales, including gift campaigns, drip email sequences and quarterly business reviews. - Created and published high-quality, engaging and informative content to spotlight client success stories for land campaigns and client reference opportunities. -
Partner Marketing ManagerBarn2Door, Inc. Jan 2022 - Jan 2023Seattle, Washington, United States- Led business development partners program growth by 30%, qualifying and acquiring new partners and nurturing existing partner relationships within relevant industries and organizations.- Coordinated technical relationships with industry partners including Mailchimp, Stripe, and Squarespace to develop co-branded marketing assets and initiate software integration communications.- Headed client account marketing program, growing the team from 9 to 16 accounts while managing all relationships to create over 100 original marketing assets and gather software feedback.- Hosted the Barn2Door Podcast and reached 40,000 new audiences.- Supported company’s organic social media, coordinating software and marketing content release schedules, achieving greater following (IG +17%) and page impressions (FB +30%). -
Partner Account ManagerBarn2Door, Inc. Jun 2021 - Mar 2022Seattle, Washington, United States- Identified partnership opportunities with leading organizations through quantitative analysis to reach new audiences. - Organized Barn2Door participation in national events, including coordinating speakerships and on-site activations.- Hosted the Barn2Door Podcast, interviewing customers and industry experts to reach over 40K new audiences. -
Success InternMission Driven Start-Up Mar 2021 - May 2021Seattle, Washington, United States- Designed and established marketing assets for client accounts to use for growth marketing- Supported Barn2Door’s Success team by providing backend software support and onboarding assistance- Wrote marketing content for client websites and marketing assets- Reviewed, proofread, and edited client websites to ensure quality and accurate content
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Marketing InternCostco Wholesale May 2019 - Aug 2019Spokane, Washington, United States- Managed a monthly budget of over $1,000 to supply marketing events with promotional materials.- Gathered leads for senior marketers under strict deadlines and daily quotas.- Pitched and sold Costco Memberships both in the warehouse and at promotional off-site events.
Rory Loughran Education Details
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Business Administration, Marketing Concentration
Frequently Asked Questions about Rory Loughran
What company does Rory Loughran work for?
Rory Loughran works for Mckinstry
What is Rory Loughran's role at the current company?
Rory Loughran's current role is Construction Project Engineer.
What schools did Rory Loughran attend?
Rory Loughran attended Gonzaga University.
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Rory Loughran
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