Part of board and senior exec team with responsibility for all brand led projects (retail, clothing, events) and marketing (sales & retention). Full ownership of multi-channel acquisition planning and loyalty & retention strategy.

Lead the marketing function with full accountability for the strategic plan, management and execution of all marketing initiatives across Benugo brands

Digital lead with a focus on website and App development and digital marketing strategy for all traffic, awareness, engagement & conversion initiatives across PPC, SEO, Display, CRM, Mobile & Affiliates

Developing the Acquisition Marketing strategy and manage delivery of integrated marketing campaigns (ATL, BTL, PR, Social, in-cinema) to drive admissions and market share using customer and data insights.

Sponsorship activation of Football League Partnership with a focus on developing media partnerships, social media strategy and local store marketing

Responsible for development of national & local campaigns through online & offline promotional activity in line with revised brand visual identity. Strategic development and project management of sports and gaming product mix incl. NPD and VIP loyalty initiative.

Responsible for all communications for the Everyman cinema brand – including membership, digital (website, emails, social media) and all printed collateral. Launched and ongoing management of new website (SEO, PPC, targeted email programme & social media). Developed strategic and implementation plans for membership and loyalty. Managing film programmers & distributors to establish programming strategy

Focus on shopper marketing activity across both kids & young adult brands - Robinsons, Fruit Shoot, Gatorade & Mars Confectionary as well as lead on McDonald’s Monopoly gaming promotion – the biggest promotion on McDonald’s calendar and largest prize pool in the UK

Supporting Account Director for work on Heineken account. Daily contact and relationship management of all clients, suppliers, in-house creative teams and other team members. Project management, creative brief writing and budget control