I'm a 3rd year MA in Marketing student at Heriot-Watt University with a keen interest in Marketing Communications. I have a detailed understanding of strategic branding and consumer behaviour from my time so far at university and I am excited to apply this knowledge into the world of marketing. The area that I have a particular passion for is Product Marketing in which my goal is to work in the promotion of film, television and music. I am currently writing my dissertation on the implementation of Product Placement in different forms of media.