Uk Manager
London, United Kingdom
'The consummate manager' - Bob Shay, President / Founder Surefoot Sports LLC'Surefoot is no ordinary retail store, it is a futuristic shopping experience.' - Rory Atton, Surefoot UK ManagerSince joining Surefoot in 2008 I have overseen and been largely responsible for Surefoots growth and brand development within in the United Kingdom. I have established, through many of my own personal connections, long lasting relationships with the UK's leading tour operators, ski clubs, ski schools, and instructor associations. Many of which had previously been closed doors. These B2B associations have significantly increased Surefoots brand awareness and consumer reach, thus resulting in increased sales and greater profitability.I have also orchestrated various Surefoot product stands / pop up stores at exhibitions and events, including the design and far east manufacture of a purpose built inflatable store structure. As the Surefoot UK Manager my responsibilities very day to day, they include: Buying inventory, inventory control, staff hiring & training, store merchandising, p&l, forecasting, target setting, advertising & marketing, events and providing support to our network of European stores. I have found myself to thrive on the business side of the company, I enjoy the challenge of finding new ways to beat targets and love to find new ways to extend our reach and bring in new Surefoot customers. However, one of the highlights of a Surefoot Manager is still being hands on, I still fit ski boots, I still talk to customers and I still get to share my passion for skiing everyday.
