A product design consultancy focusing on projects in Mining, Industry 4.0, and Smart Infrastructure. MistyWest provides full-stack hardware solutions, with expertise in Embedded Intelligence, Computer Vision, Deep Tech, and Connected Sensors.• Conducting market research to identify new industries to target, developing outbound messaging for the sales team, and supporting them with case studies, white papers, and tailored content to enhance outreach and conversion.• Supporting… Show more A product design consultancy focusing on projects in Mining, Industry 4.0, and Smart Infrastructure. MistyWest provides full-stack hardware solutions, with expertise in Embedded Intelligence, Computer Vision, Deep Tech, and Connected Sensors.• Conducting market research to identify new industries to target, developing outbound messaging for the sales team, and supporting them with case studies, white papers, and tailored content to enhance outreach and conversion.• Supporting the upcoming product launch of MistyVision: An edge AI, off-grid, low-power, computer vision sensor for use in traffic monitoring, animal tracking, driver fatigue, urban planning, and more.• Organizing hardware-focused events across North America with hundreds of founders, VCs, and C-Suite leaders in attendance. Show less

• Led product marketing initiatives by managing cross-functional teams providing branding, GTM strategy, web development, SEO, paid media, email, and content creation services.• Delivered 100+ successful projects across industries ranging from tech, construction, healthcare, and consumer goods.• Managed the company's social responsibility mission, which involves donating 10% of our team's time to charities and impact organizations, such as Special Olympics and OceanWise.

• Hand built two mobile espresso bars, towed by bicycle, that catered weddings, festivals, farmers markets, and event activations.• Identified a gap in the market—mobile coffee by bicycle, and coffee catering that comes inside your office—and created a unique vintage Italian espresso experience to serve it.• Managed all business development opportunities, closing hundreds of deals.• Encouraged active transportation through partnerships with HUB, Mobi, and the City of… Show more • Hand built two mobile espresso bars, towed by bicycle, that catered weddings, festivals, farmers markets, and event activations.• Identified a gap in the market—mobile coffee by bicycle, and coffee catering that comes inside your office—and created a unique vintage Italian espresso experience to serve it.• Managed all business development opportunities, closing hundreds of deals.• Encouraged active transportation through partnerships with HUB, Mobi, and the City of Vancouver.• Hired, trained, and mentored a team of bike baristas. Show less

• Designed, promoted, and launched a new payroll integration product that increased the LTV of our customers and reduced churn.• Built a new website with a focus on CRO that doubled our lead conversion rate.• Launched a blog that was read by 2,000 officers/month and increased website traffic by 182%.• Increased monthly leads by 55% with targeted email & landing page campaigns to attract leads who were still using Excel.

• Launched a Communities site, for customers to discuss product ideas and browse resources.• Increased lead submissions by 30% with engaging copywriting and A/B testing.• Won numerous RFPs with clear writing and consistent branding.• Designed sales materials: brochures, data sheets, case studies, and white papers.• Coordinated and attended trade shows across North America.

• Launched innovative hardware & software products: Lynx AI dive computer and SideMount software.• Managed product distribution & promotion to a network of 350+ dive shops in 70+ countries.• Organized our presence at the world’s largest SCUBA trade shows in Las Vegas and Orlando.• Increased brand exposure with athlete sponsorships, gear reviews, press releases and ads.• Communicated product updates with the customer base through newsletters and webinars.

• Increased online sales by 15% with a CRO-focused redesign of the e-commerce site. • Compiled the first failure rate analysis for the entire product line to improve manufacturing.• Created online product resources and decreased customer service requests by 25%.

Co-owner of a small business that provided residential window, gutter, and siding cleaning services.