Rory Jackson Email & Phone Number

England, United Kingdom

Aldford, Cheshire, Gb

Following the acquisition by Inflexion and the subsequent acquisition of IMSM (ISO accreditation) and two Cyber Security businesses (Bulletproof and Pentest People), I was asked to lead the marketing function of the new SME division.Alongside increasing organic growth across our portfolio of service and SaaS solutions, initial priorities will focus on • a group rebrand and the consolidation of the SME division to the WorkNest brand, • the move to a hub-and-spoke marketing operation to support multi product and international activities,• the development of our SaaS product marketing capabilities across our SME and Enterprise markets.

Aldford, Cheshire, Gb

Following the acquisition of Ellis Whittam by Marlowe PLC in Oct ’21, I was promoted to Chief Marketing Officer of the division that would become WorkNest, managing a team of 16 marketeers and 12 telemarketers.• Rebrand: Under Marlowe’s ownership we complete 12 acquisitions over the following 18 months, during which time I led a rebrand project that was designed to give us a platform for growth: developing an architecture that would better drive SaaS as well as service sales, enable the easy extension into adjacent verticals, support international expansion, capitalise on cross-sell opportunity, and provide a single employee brand to enhance colleague engagement. • New Business: Marketing continues to be responsible for sourcing c75% of new businesses sales (c£13m contracted value) through multi-channel marketing and appointment setting. • New Sales Channel: Launched a new Inside Sales channel to demonstrate that sales could be completed outside of traditional BDE/SDR > Field Sales model. Inside Sales team has grown from 1 FTE to 6 FTE and now sits within Sales function. • Product Marketing: With the integration of multiple businesses, many of which had similar products and services, I implemented a new product framework to deliver consistency and simplicity (for customer and colleagues) across Service and SaaS product lines. SaaS revenue are now the fastest growing in the portfolio. • Cross-Sales: Lead the development of our cross-sell programme #StrongerTogether that now generates c£2.5m annual sales from a standing start.• Exit Team: Played an active role in the sale process of the GRC division from Marlowe PLC to Inflexion, with WorkNest turnover having grown from £16m to £41m turnover.

Aldford, Cheshire, Gb

Joined Ellis Whittam, a £16m turnover business, to be a member of the Exec Board in the final year of LDC and founder ownership. Marketing, which spanned lead generation to appointment booking, accounted for sourcing c75% of new business revenues.

Ellesmere Port, Cheshire, Gb

Princeton, Nj, Us

Chester, Gb

Chester, Gb

Leading the UK Marketing team to develop and implement a strategy that: - raises the profile of GBG as leaders in Identity Data Intelligence - generates new business opportunities for our UPV3 products through integrated and automated marketing communications- supports customer up and cross-sell for our six business units

Chester, Gb

Managing the development of Tuxedo's Consumer Payments business: • Growth management of existing clients including a number of blue chip businesses• Targeting and conversion of new strategic partnerships across financial services, retail, sports and not-for-profit sectors• Development of products/solutions and propositions for travel cards, loyalty and reward programmes, account access solutions and alternative banking.

Chester, Gb

Role Summary: • Delivering an annual profit target through the development and implementation of end-to-end marketing and sales campaigns. Identifying and targeting core prospects, on-boarding of clients and growing established relationships.• Developing and implementing a business growth strategy of highly focused, proactive targeting of large corporates with clearly defined and differentiated propositions.• Product managing all core products/solutions from initial scoping, development, launch and activation to closure.• Line managing the Sales and Marketing teams to deliver growth in the UK and internationally.Key Successes:• Achieving annual profit targets through the growth of existing clients relationships and the winning of new blue chip clients.• Implementing a “fewer, bigger, better” growth strategy, which provides a core focus for all departments across the business and supports the drive for long term, sustainable revenues.• Developing, launching and selling an award winning B2B2C travel money product, which has achieved rapid market penetration through a differentiated offering for re-sellers as well as card holders.

London, England, Gb

Role Summary:• Supporting the Senior Marketing Manager to develop marketing strategies and annual multi channel plans that drive the Group’s objective of being seen as ‘trusted advisor’ to its core corporate customer base and supporting targeted new business growth across key target segments. • Business Partner to the Mid Markets North and Client Banking teams; developing the partnership between marketing and the front line to ensure marketing delivers tangible value against business objectives.• Matrix managing the central marketing support team to ensure delivery of strategic and tactical marketing initiatives, on-time and within budget, which help to deepen customer relationships and attract prospective businesses.Key Successes:• Project managing the introduction of integrated national marketing campaigns to support the Bank’s objective of market share growth within the corporate sector. Development of proposition through to creation and execution of multi-channel communications, and overseeing front-line engagement to deliver measurable new business acquisition.• Initiating, developing and leading the first high profile customer marketing campaign of the integrated Bank at a time when the Bank’s brand and quality of customer relationships where under particular national scrutiny. The multi-channel campaign was awarded Best Live Initiative at the 2010 B2B Marketing Awards.• Leading the internal and external marketing for the Advanced Bank for Deposits programme. Supporting the including the introduction of a dedicated sales function, the programme included the development of the Bank’s differentiated positioning for deposit solutions as well as the first ‘product marketing’ undertaken within the division. • Overseeing the creation of the Mid Markets Marketing plan; requiring collaboration within the Marketing function and across the Product and Wholesale banking teams.

Role Summary:• Line managing the Commercial marketing team and a budget of £1.5m. • Producing and delivering marketing plans that deepened customer relationships, supported aggressive growth, and delivered challenging ROI objectives.• Overseeing the marketing communications strategy to launch pioneering products/services to market, and developing and delivering training materials, marketing resources and sales support tools to the business teams. Key Successes:• Promotion from Marketing Manager to Senior Marketing Manager which included a change of role to lead the marketing team that supported the main division of the Corporate Bank, including managing two direct line reports.• Winning the Big Idea Award for the best marketing communications campaign within the Corporate Bank – a year long campaign to gain appointments with key prospective contacts.• Working with the CRM team to develop and implement a Structured Acquisition Programme that ensured positive brand engagement for customers and prospects whilst maximising new-to-bank revenue and cross sales potential, supporting a mix of direct and external sales teams.• Managing the below-the-line activity and front-line engagement for the Entrepreneur Challenge. As well as providing a unifying proposition and core message for integrated marketing comms, the initiative significantly shortened the sales process from marketing to new business creation. Half of entrants attributed marketing as the source of their application and the initiative resulted in over 200 new to bank corporate customers. • Leading the development of a marketing operation to support the creation a specialist deposits business targeting key sectors including charities, government, and education. Managing proposition development, market profiling, creation and delivery of comms and activation through telemarketing and front lines sales resource.

Newport, Gb

Role Summary:• Leading the Marketing team of this niche IT solutions provider to the financial services market; developing the marketing strategy and managing a team of two to deliver a range of retention and acquisition communications.Key Successes:• Leading a cross-company team to develop a proposition that reflected the demands of the consumer credit market; changing the focus of all marketing, sales and product development from product centric to customer centric. • Identifying a segmentation model that allowed accurate targeting to provide maximum return on investment.

Abingdon, Oxon, Gb

Role Summary:• Planning and delivering targeted marketing campaigns for the education IT sector, including high impact, immediate response order generating mailings, fulfilment literature, customer loyalty magazines and Internet and email campaigns.Key Successes:• Developing the strategy and database for effectively measuring the success of campaigns across all media to drive improved future performance.

Bsc Hons Business Management; Marketing, Business And Management Studies; Strategic Management, International Business

Education record