Rory Jackson Email & Phone Number

England, United Kingdom

Aldford, Cheshire, GB

• Following the acquisition by Inflexion and the subsequent acquisition of IMSM (ISO accreditation) and two Cyber Security businesses (Bulletproof and Pentest People), I was asked to lead the marketing function of the.
• a group rebrand and the consolidation of the SME division to the WorkNest brand,
• the move to a hub-and-spoke marketing operation to support multi product and international activities,
• the development of our SaaS product marketing capabilities across our SME and Enterprise markets.

Aldford, Cheshire, GB

• Following the acquisition of Ellis Whittam by Marlowe PLC in Oct ’21, I was promoted to Chief Marketing Officer of the division that would become WorkNest, managing a team of 16 marketeers and 12 telemarketers.
• Rebrand: Under Marlowe’s ownership we complete 12 acquisitions over the following 18 months, during which time I led a rebrand project that was designed to give us a platform for growth: developing an architecture that.
• New Business: Marketing continues to be responsible for sourcing c75% of new businesses sales (c£13m contracted value) through multi-channel marketing and appointment setting.
• New Sales Channel: Launched a new Inside Sales channel to demonstrate that sales could be completed outside of traditional BDE/SDR > Field Sales model. Inside Sales team has grown from 1 FTE to 6 FTE and now sits.
• Product Marketing: With the integration of multiple businesses, many of which had similar products and services, I implemented a new product framework to deliver consistency and simplicity (for customer and colleagues).
• Cross-Sales: Lead the development of our cross-sell programme #StrongerTogether that now generates c£2.5m annual sales from a standing start.

Aldford, Cheshire, GB

Joined Ellis Whittam, a £16m turnover business, to be a member of the Exec Board in the final year of LDC and founder ownership. Marketing, which spanned lead generation to appointment booking, accounted for sourcing c75% of new business revenues.

Ellesmere Port, Cheshire, GB

Princeton, NJ, US

Chester, GB

Chester, GB

Leading the UK Marketing team to develop and implement a strategy that: - raises the profile of GBG as leaders in Identity Data Intelligence - generates new business opportunities for our UPV3 products through integrated and automated marketing communications- supports customer up and cross-sell for our six business units

Chester, GB

• Managing the development of Tuxedo's Consumer Payments business:
• Growth management of existing clients including a number of blue chip businesses
• Targeting and conversion of new strategic partnerships across financial services, retail, sports and not-for-profit sectors
• Development of products/solutions and propositions for travel cards, loyalty and reward programmes, account access solutions and alternative banking.

Chester, GB

• Role Summary:
• Delivering an annual profit target through the development and implementation of end-to-end marketing and sales campaigns. Identifying and targeting core prospects, on-boarding of clients and growing established.
• Developing and implementing a business growth strategy of highly focused, proactive targeting of large corporates with clearly defined and differentiated propositions.
• Product managing all core products/solutions from initial scoping, development, launch and activation to closure.
• Line managing the Sales and Marketing teams to deliver growth in the UK and internationally.Key Successes:
• Achieving annual profit targets through the growth of existing clients relationships and the winning of new blue chip clients.

London, England, GB

• Role Summary:
• Supporting the Senior Marketing Manager to develop marketing strategies and annual multi channel plans that drive the Group’s objective of being seen as ‘trusted advisor’ to its core corporate customer base and.
• Business Partner to the Mid Markets North and Client Banking teams; developing the partnership between marketing and the front line to ensure marketing delivers tangible value against business objectives.
• Matrix managing the central marketing support team to ensure delivery of strategic and tactical marketing initiatives, on-time and within budget, which help to deepen customer relationships and attract prospective.
• Project managing the introduction of integrated national marketing campaigns to support the Bank’s objective of market share growth within the corporate sector. Development of proposition through to creation and.
• Initiating, developing and leading the first high profile customer marketing campaign of the integrated Bank at a time when the Bank’s brand and quality of customer relationships where under particular national.

• Role Summary:
• Line managing the Commercial marketing team and a budget of £1.5m.
• Producing and delivering marketing plans that deepened customer relationships, supported aggressive growth, and delivered challenging ROI objectives.
• Overseeing the marketing communications strategy to launch pioneering products/services to market, and developing and delivering training materials, marketing resources and sales support tools to the business teams..
• Promotion from Marketing Manager to Senior Marketing Manager which included a change of role to lead the marketing team that supported the main division of the Corporate Bank, including managing two direct line reports.
• Winning the Big Idea Award for the best marketing communications campaign within the Corporate Bank – a year long campaign to gain appointments with key prospective contacts.

Newport, GB

• Role Summary:
• Leading the Marketing team of this niche IT solutions provider to the financial services market; developing the marketing strategy and managing a team of two to deliver a range of retention and acquisition.
• Leading a cross-company team to develop a proposition that reflected the demands of the consumer credit market; changing the focus of all marketing, sales and product development from product centric to customer centric.
• Identifying a segmentation model that allowed accurate targeting to provide maximum return on investment.

Abingdon, Oxon, GB

• Role Summary:
• Planning and delivering targeted marketing campaigns for the education IT sector, including high impact, immediate response order generating mailings, fulfilment literature, customer loyalty magazines and Internet and.
• Developing the strategy and database for effectively measuring the success of campaigns across all media to drive improved future performance.

Bsc Hons Business Management; Marketing, Business And Management Studies; Strategic Management, International Business

Education record