Responsible for accessing, interpreting and analyzing data for use by the leadership at the Health Connector to respond to regulatory requirements and to guide financial and long term decision-making.

Manage all marketing and communication projects for member engagement, acquisition and retention, and health promotion for the NCQA rated #1 Medicaid health plan in America with a member base of nearly 300,000. Designed and implemented Federal Open Enrollment member acquisition and retention campaigns that captured 37% of the QHP market and 50% of the ConnectorCare market.

Managed all health promotion communication projects in compliance with HEDIS, NCQA, and quality initiatives to member base of nearly 300,000.

Managed all Marketing Department projects, personnel, resources and materials, and provided revenue-driving marketing support to a New England Financial Firm with 65+ producers and specialists.• Developed new website, marketing collateral and brand for firm.• Organized and facilitated events, including firm-wide quarterly sales meetings, seminars, client appreciation events, prospecting/lead-generation events, and recruiting events.• Trained all new recruits and facilitated advanced training for veteran producers on subjects including compliance guidelines and procedures, marketing and CRM tools, marketing plan development, and phone skills.• Developed multimedia strategy utilizing radio and television, as well as on-line video, podcasts, email and social media applications.• Researched and hired vendors best suited to meet firm needs, managed existing vendor relationships and negotiated contracts. • Managed email marketing program to attract new prospects and retain existing business.• Developed relationships with potential centers of influence and engaged in joint marketing efforts to obtain qualified referrals.• Managed firm PR program, wrote and distributed releases to promote brand awareness, events, awards, and community initiatives.

Promoted to Marketing Manager after completion of bachelor degree and provided full-time support to the Marketing Department.• Managed corporate ethics and compliance submission system and obtained compliance approval of all marketing materials• Managed content on firm websites executed strategies to increase traffic and client satisfaction and aid in recruiting objectives.• Managed lead distribution/management program, produced and analyzed performance reports to identify opportunities, develop campaigns and strategies to increase sales conversion ratios. • Communicated timely information to the organization with multi-touch strategy utilizing email, audio/voice applications, video, hardcopy/signage, and web.• Provided comprehensive support to top producers, including marketing strategy development, CRM application strategies and service model development, book of business analysis, and event planning.

Provided part-time support to the firm while successfully balancing full-time class schedule and second part-time job in food services.• Assisted Marketing Director with daily tasks, department projects and events.

Coordinated office projects of a fast growing credit union investment and insurance subsidiary.• Managed workshops and meet & greets at branches and sponsor companies resulting in an increase of member awareness.• Responsible for following up on seminar/workshop attendance, website, and literature requests to generate prospective leads for producers; created marketing reporting tools to assist in measuring acceptable return on investments.• Contributed to a communications project focused on strengthening referral sales skills and product knowledge.• Developed and budgeted internal marketing promotions resulting in increased investment referrals.