Fractional CGO/CDO- Focus on eCommerce and Growth Marketing for early stage to Series B startups, driving user acquisition and revenue growth.• Specialize in Commerce strategy, Marketing AI, product development, and digital marketing services for privately held and PE/VC portCos.• Optimization of business models, organizational design, talent sourcing and coaching, and crafting and executing strategic growth plans.

Led the Commerce vertical for an agency startup, inclusive of design and operationalizing of an eCommerce Operating system (eOS) purpose built for large to mid-cap CPG and retail clients. Core competencies include: commerce strategy, retail and performance media expertise, marketing AI, content and creative, and data-driven optimization.

Leading the DTC, Marketplace, and eRetail commercial channels for P&G's family of Oral Care megabrands.

Transformative marketing and technology leader focused on DTC (Direct-to-Consumer), brand incubation, and leading disruptive innovation efforts inside the top Global CPG.

Digital marketing leader driving both online brand-building and DTC channel growth. Leading growth marketing, digital content and UX, loyalty, and subscription for New Chapter, a P&G subsidiary.

• Executive management of local and national digital sales, ad operations, and programmatic buying, achieving over 50% revenue growth through innovative training, product development, and team management.• Launched a successful programmatic division with vendor partnerships and an in-house DSP, developed online digital sales training, and refined product offerings for top client verticals.• Redesigned digital sales collateral, product guides, and media kits, fostering strong relationships with team members and local markets.

Client services for digital agencies and major brand advertisers for Vizu (Nielsen Media Measurement Acquisition) digital measurement solutions.

Created and successfully launched Video PurePlay online video product suite, designed for pairing with search and SEM landing pages. Managed multiple vendors and internal production through integration and operationalization of online video products. Member of core transformation team for relaunching Berry as a digital marketing sales force in over 700 Tier II & III markets. Primary Digital Product trainer and sales force SME in five of seven regional divisions.

Senior Director of Education, Real Estate, and Local Business departments, overseeing all associated print and digital investments for 70+ local media properties.Including: Education print and digital display, SearchChicago.com/Degrees, Real Estate print and digital display,SearchChicago.com/Homes, Local Advertising, special sections, Innovative print and digital custom solutions (Chicago onSale)