Led the development and strategy of a new, modernized digital presence for Canada's leading not-for-profit in Canadian Safety.Performed a comprehensive digital audit of all properties and presented recommendations to the board for increased lead generation and engagement.Researched and developed client personas and journey mapping to improve user experience.

Responsible for day-to-day operations of the company through client outreach, strategic leadership and project management.Managed a team of four staff members in order to ideate, develop, execute and optimize digital strategies and content for over 15 clients worldwide.Acted as the lead UX resource to develop user-centered web experiences across multiple CMS' (Wordpress, Divi, Drupal).Developed, managed and monitored digital campaigns for lead generation through keyword research, competitive analysis and A/B testing. Provided clients with technical support for CRMs including Salesforce, Hubspot, Sharpspring.

Designed, edited and A/B tested digital T.V. guides. Researched and generated weekly sports columns and program summaries. Provided customer service for clients regarding advertisement placement, layout modifications and consultation towards next steps.Final product circulated to over 10 million readers across North America yearly, with a focus in the Bay area.

Split duties between reporting daily/game day news of the NHL's Ottawa Senators, pitching stories for the paper and performing usability tests for the Citizen's recently launched website.Attended morning practices and evening games as a beat reporter for the Citizen. Generated post-practice and game summaries highlighting outcomes, developments, injuries, etc. Interviewed players and coaches while exploring alternative storylines.

Upload articles and photos by our journalism students to our publication's website www.algonquintimes.com via Wordpress. Analyzed and monitored analytics to determine where readership resided while expanding marketing efforts for additional lead capturing. Edited articles to Canadian Press standards and modified content for online audience.

Promoted journalist's articles and journey mapped readers experience (from tweet to content on site) from the Algonquin Times Twitter account, @algonquintimes.Modified written content and uploaded to Facebook with engaging angle to interact with readership and create a topic-specific conversation and following.