Rory Morrin Email & Phone Number

London, England, United Kingdom

> Leading strategy across the agency> Responding to briefs that include: strategy & positioning, brand marketing, product campaigns, social engagement & long-term community activation. > Clients include adidas, Tommy Jeans, H&M, Warner Records & Sky UK

Culver City, California, United States

> Communication strategy for adidas Global (clients based in Portland, Amsterdam & Herzogenaurach)> Working with the wider Carat Global account team in Culver City & London to implement this thinking across 60 countries in a way that ensures Global consistency but also allows room for local nuances & flair. > Responsible for the master brand on the Sports.

Santa Monica

> In the year I was there my role covered the following: setting brand KPIs, attribution modeling for brand marketing, revamping our consumer segments, bringing on research partners (qual & quant), helping various departments in the business craft creative briefs, writing the strategy & plan for 2017 Brand Marketing, as well as working with the VP of.

Santa Monica, California, United States

> Developing communication strategies (both one-off campaigns & always-on programs) adidas Global. > Notable campaigns: (1) Unfollow, (2) Superstar & (3) Your Future Is Not Mine.> Member of Catalyst, a 12 person Think Tank across the USA tasked with future-proofing Carat’s strategic output. In 2015 I trained the 85 person office on Media Ecosystems & in.

Santa Monica, California, United States

> Planning media campaigns for adidas USA (both the Sport & Style side of the brand) & managing 4 junior planners.> Notable campaigns: (1) World Cup 2014, (2) the Stan Smith sneaker relaunch & (3) Unite All Originals

London, United Kingdom

> Working in the Carat Global Strategy team on adidas Global’s then upcoming World Cup 2014 campaign.

London, United Kingdom

> Planning, buying & managing online campaigns. After a year I moved into a more general Communications Planning role working on brands such as adidas, Smirnoff, Ray Bans, ASOS & Lego.> Notable campaigns: adidas’ award winning London 2012 Olympics campaign & Smirnoff’s Creative Grants project.

Chicago, Illinois, USA

> Teaching soccer across Illinois & surrounding states to children 3-18 years old (ranging from able bodied to special needs) > I went on to recruit & interview future coaches, as well as work in the Chicago Fire FC marketing department at Toyota Park.

Bachelor Of Science (B.Sc.), Psychology, 2.1

Activities and Societies: The University of Birmingham Football team, Radio show on Burn FM the student station,

A Levels: Biology (A), Economics (B), Communication Studies (A)