Rory O'Hanlon Email & Phone Number

Dublin

Senior Manager working with customers across the EMEA region

Dublin 2

Responsible for the development, implementation and in-life management of the B2C and B2B direct marketing contact strategy.Responsible for the development of the CRM technology platform.Responsible for customer consent management - processes that enable customers to opt-in/opt-out of marketing messages.

Manage a team with a brief to put predictive analytics at the heart of marketing - both strategically and tactically

Part of the core team that drove a step change in the way O2 leveraged customer data for better marketing decisions and actions, specifically in the areas of campaign management, predictive analytics and segmentation

Responsible for running the postpaid churn prediction programme

• Analysed data using SPSS; primarily multiple regression model building, but also factor and cluster analysis, CHAID, ANOVA, time series, and t-tests. Wrote and submitted reports on these results to the relevant researchers. •Took a consultative and advisory role in the design of various surveys for Lansdowne Market Research and Irish Marketing Surveys. •Responsible for the gathering and compiling of data from the CSO and other sources that were used to build up a picture of the business universe in the Republic of Ireland. •Developed and delivered in-house presentations on statistical techniques

Phd, Environmental Science

My PhD was on the population biology of Arcitalitrus dorrieni, a species of terrestrial crustacean, native to Australasia, that has become.

Bsc (Hons), Zoology