Rory Roybal Email & Phone Number

Los Angeles, Ca, Us

Boca Raton, Florida, Us

• Led desktop, iPhone and Android software engineers in four locations to create and deliver new mobile mass notification software products, and directed ~2M lines of code core SaaS application rewrite and API for education and government users.• Made key cross-functional process improvements and researched/selected tools and frameworks to achieve state of the art user interface and architecture on schedule.• During emergencies, product has delivered over 13 million messages on a single day with 99.999% uptime, including voice, email, text (SMS), common alerting protocol (CAP), TTY/TDD, Facebook and Twitter in multiple languages. Technology is based on .NET, MVC 3, SOAP, and SQL Server.

Discoverry Bay, Ca, Us

• IT Project Methods - Market research, new website development and marketing for IT consulting company. Used Homestead web tools, graphics and Flash. Managed SEO optimization, SEM, lead generation and ad campaigns.• Tryda / Telepages - Management, research and implementation for localized brand, business and people engagement mobile application for iPhone, Android and other platforms.

• Led team of 30 in the US and India to deliver commercial website and ecommerce development platform, support webstores and provide digital media/merchandise fulfillment services for Fortune 500 companies including Rhino Entertainment, Metallica, and the NBA Sacramento Kings. Technology is based on .NET, C#, ASP, XML, and SQL Server.• Automated business and technology processes in Sales, Project Management, CRM, Development, Quality Assurance, IT, Service Desk, Scheduling, Workflow, Billing and Reporting.

San Francisco, California, Us

• Directed all Mobile Engineering, Program Management, Client/Server Architecture, IT/Operations, Software Development, QA, and Technical Writing. Developed and delivered new application releases on BlackBerry, Windows Mobile and Palm, and new desktop Administration Console. Technology is based on Java, C/C++, SQL, SOAP and the Internet.• Created new mobile UI and improved product deployability, stability and usability. Matured processes via enhanced tools/automation, including auto build and unit testing under CruiseControl, automated QA testing with TestQuest, metrics, and graphical reporting.

• Directed engineering team of 30 in the US and China to develop InnoPath's first commercial grade product for KDDI, supporting 70M+ cell phone subscribers. This was a vital foundation for InnoPath success, resulting in agreements with top tier carriers including Verizon, VodaFone, and NEC. During my tenure, server business grew from an expense to the majority of revenue, and became the primary area for future financial growth.• Led definition, development, and delivery of server features, including high availability, load balancing, SNMP, enhanced user experience, intelligent device notification, security, protocol extensions, threshold management, system logging/reporting, OSS/BSS integration, data base normalization, comprehensive exception handling, and localization. Architecture is based on Java/J2EE, C++, XML, Struts, JSF, SMS, SOAP, TCP/IP, HTTP/S, WebLogic/WebSphere, Oracle and the Internet.• Matured development process via standardized architecture, technical specifications, design reviews, UML, unified DB dictionary/schema, quality documentation, and teamwork.

Ecommerce operations and sales management for award-winning website. Competitive analysis, pricing, promotions, website features, supply-chain and order management. More than doubled annual corporate sales, and established agreement with amazon.com.

Bangalore, Karnataka, In

• Directed Engineering, Product Management and IT team of 60 in the US and India to deliver first commercially deployed multi-modal platform in the world for Hutchison Max/Orange Telecom.• Developed 20 mobile/voice recognition/web applications on schedule with minimal defects. Service was deployed to over a billion users, and rated by 90% at the highest satisfaction level.• Established product development infrastructure and process, evaluated and selected tools, and defined software platform, applications, and OSS integration. Added carrier grade high availability support, alerts, SNMP and remote management capabilities using Java/'C', J2EE, JDBC, JNDI, JMS, XML, Nuance, L&H, Dialogic/NMS and Oracle.

• Co-conceived and developed Enterprise Application Integration (EAI) product which powered rollout of SONY PlayStation.com, supporting the most intense consumer demand in Internet history. Introduced and instituted Project Management discipline for SONY, which was adopted throughout entire product/project life cycle for all client engagements and key internal projects.• Delivered Solaris and Linux server toolkits for Solaris, Linux, or MS Windows clients with TCP/IP, HTTP/S connectivity, SSL/PKI security, SQL bridge, JMS adapter, administration consoles, status/logging, RosettaNet compliance, and GUI-based mapping with XML and X12 EDI translations.• Led 30-person engineering group and worked with customers' IT staff to establish interface specifications, and developed numerous adapters/connectors in Java, XML, and WAP to integrate trading partners with business process event management engine.

Espoo, Southern Finland, Fi

• Chairman of cross-functional Product Council, Director of Applications Engineering, and acting Vice President of Marketing for one year. Ran day to day operations of 100+ employee, $33MM+ business unit. Led cross-functional and cross-divisional development of company's most important product line. Increased efficiency by over 40%.• First to market with SDK that enabled next generation electronic communications for call centers, with interactive voice response, enhanced call services, automated attendant/directory services, and unified messaging. Product won Best of CTI Expo award.• Directed product planning, architecture, development and QA to deliver 10 Windows NT CTI applications and TAPI/S.100 SDK middleware in C/C++ and Java, 'C' device drivers for NT, Solaris, SCO UnixWare and Openserver, QNX and DSP firmware. Introduced configuration management, help desk, and automated testing, and led successful adoption to increase quality and maturity.

Campbell, Ca, Us

• Advanced Phoenix Portable Systems Business area to operate at the highest level of return on investment and revenue (~$20 MM) in its 17-year history. Led worldwide corporate reengineering effort for 400 people to dramatically improve engineering efficiency and quality, which was featured as a VB Tech Journal cover story.• Directed worldwide projects for leading computer manufacturers including Toshiba, Fujitsu and NEC. Managed technical/engineering staff of 70, and all activities related to 30 simultaneous development projects. Matured organization from level 1 (ad hoc) to 3-4 (repeatable, defined and managed) CMM rating. Technical environment includes MS Windows, C++, and x86 assembly.

• Marketing - Established key joint development/marketing agreement with IBM, which later acquired Unison for $170M. Served on Executive Planning team, represented company on media tours, and wrote business plan. Identified and pre-qualified merger and acquisition candidates. Evaluated and selected market research and public relations firms.• Engineering - Led software development and QA team of 30 to deliver 11 networked systems management software applications. Commissioned evaluation and finalized selection of development and testing tools, optimizing staff investment and minimizing time to market.

• Provided independent performance evaluation services for multi-billion, international government RFP's and computer manufacturers, including IBM, HP, Compaq and Sun Microsystems. Increased overall sales 45%; more than doubled revenues of specific products. Introduced administrative and operating controls successful in assuring profit margins of over 35%.• Greatly enhanced company's image and visibility by creating and performing as Editor-in-Chief for the Unix System Price/Performance Guide, distributed quarterly to over 15,000 computer buyers, computer manufacturer sales and technical support personnel. Extensive media contact.• Directed development of 5 Unix and X Windows benchmark software products.