Rosa Ziebell (Piña) Email and Phone Number
Rosa Ziebell (Piña) phone numbers
As a seasoned Marketing Executive and General Manager, I have a proven track record of growing companies, building strong brands and products, and developing people. I bring the best of both worlds to the table - my "big company" know-how and the agility of my start-up experiences. Regardless of the challenge, whether it's scaling, fixing, or accelerating business growth or brands, I take pride in being the change agent that inspires teams to deliver outstanding results. My ability to mine compelling consumer insights, translate them to a compelling vision, and motivate others to action have been key to success.My toolkit consists of:+ UNIQUE BACKGROUND: Expert at unlocking growth by seamlessly integrating traditional brand marketing with performance marketing across digital, social, and influencer channels. + STRATEGIC MARKETING EXPERTISE: Both general management & marketing expertise ranging from P&L, product innovation & go-to-market management to Brand Advertising, PR, Content Marketing, Website design, performance marketing, and partnerships.+ DIVERSE INDUSTRY EXPERIENCE: Experience gained from start-ups to Fortune 500. Healthcare, consumer tech products & services, eCommerce, subscriptions, CPG & consulting. Comfortable navigating highly regulated industries. Alumnus of BCG, Clorox, Eaze, eDriving, ClifBar, Del Monte, and AAA. + PEOPLE LEADER: Change agent and builder of high-performance teams and next-generation leadership pipeline. Led small and large teams, divisional leadership & cross-functional teams.+ GENERAL MANAGEMENT: Accountability for strategy, marketing plans, and P&Ls from $60MM to $400MM. Experienced in building, renovating, and revitalizing brands. EXPERTISE:• Brand & Product Marketing Strategy • Go-to-market Planning & Execution • eCommerce• New Product Innovation • Product Management • Product Portfolio Management • General Management • P&L • Cross-functional team leadership • Product Innovation •• Digital Marketing • Acquisition • Retention • SEO / SEM • Social Media • Content Marketing• Consumer & Market Insights • Segmentation • Competitive Analysis • Pricing• Sales Enablement • Channel / Category Management • Shopper Marketing• Organization Development, Recruiting & TrainingNative speaker of Spanish (Peruvian-American) with work experience in Mexico, Brazil & Argentina.rosa@ziebell.co 510-710-6736
Alta Growth Partners Llc
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Chief Marketing Officer | Growth Strategy | Go-To-MarketAlta Growth Partners LlcCalifornia, United States
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Johnson & Johnson Innovation Board FellowJohnson & Johnson Sep 2024 - PresentNew Brunswick, Nj, Us -
Commercial Advisor | Chief Marketing OfficerMdisrupt Oct 2023 - PresentAustin, Tx, UsCommercial advisory and interim leadership for healthcare companies. - Fractional CMO: Leading marketing function for a brain health Med Tech company looking to commercialize their innovation direct-to-consumer. Lead GTM from messaging/consumer insights, testing paid social to building the marketing funnel and eCommerce site. -
Chief Marketing Officer | Growth Strategy | Go-To-MarketAlta Growth Partners Llc 2019 - PresentInterim CMO and strategic consultant helping healthcare & wellness companies solve business challenges to grow.• Transforming marketing strategy/plans to jumpstart sales for a weight loss telemedicine clinic.• Tripled revenue & grew retail distribution from 33 to 187 stores for a cannabis brand.• Led turnaround for an unprofitable beverage. Drove repositioning of the brand, expanded audiences, and new product pipeline development.
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Vice President Marketing | Brand & Product Marketing | General ManagementSheryl Sandberg & Dave Goldberg Family Foundation May 2021 - Sep 2023UsMarketing leader leading brand, product, growth marketing, advertising, creative services, and product for LeanIn, Option B & SGBFF. I lead 12 talented marketers dedicated to getting our foundation's programs out into the world. Together, we drive the acquisition and adoption of Lean In leadership & DEI programs for consumers and companies and thought leadership on "Women in the Workplace". In addition, we drive brand and product marketing for new programmatic initiatives. -
Chief Marketing Officer | Direct-To-ConsumerEmme Mar 2020 - Apr 2021San Francisco, California, UsLaunched early-stage healthcare technology disrupting women's health with the first-of-its-kind Emme Smart Birth Control system. Led all brand, product and performance marketing activities, from the launch of the brand to the eCommerce site, partnerships, the FSA/HSA program, etc. Awarded Fast Company Most Innovative Companies and Time Best Inventions 2021. Successful exit to Simple Health. -
Senior Vice President Marketing | Ecommerce | Go-To-MarketEaze Jan 2018 - Feb 2019Los Angeles, UsRecruited to scale a Series B stage e-commerce delivery platform. Led all marketing functions –Advertising, Brand, Integrated Marketing, Promotions, Digital/Social Marketing, and Creative Services. Scaled brand statewide growing the brand to 15% awareness and acquiring 2/3 of all customers via marketing channels. -
Vice President, Brand & Product MarketingEdriving® Feb 2016 - Oct 2017Cape May Court House, Nj, UsRecruited to build and operate strategic marketing capabilities for the U.S. leader in online driver training, a $60MM, PE-backed e-commerce venture. Led product marketing, brand management, Lifecycle marketing/CRM, social, content, and creative services. Successful exit to Aceable [Silverview Capital]. -
Chief Marketing Officer And Co-Founder | Marketing ConsultantPerchbaby Mar 2014 - Jan 2016Co-founder of early-stage, analytics company developing a baby health monitor and smartphone app solution for new parents. Also, the sole proprietor of consulting practice supporting start-ups with growth initiatives. -
Vice President MarketingMeyer Corporation Jul 2012 - Oct 2013Vallejo, Ca, UsHead of Marketing for privately held, cookware company in US. Transformed marketing from tactical to a strategic powerhouse delivering exceptional ROI.Responsible for Brand Strategy & Management, Product Marketing, Creative Services, E-business, Social Media, PR and Trade & Consumer Events. Brands: Anolon, Farberware, Rachel Ray. -
Senior Director, Marketing Communications & Shopper MarketingDel Monte Foods 2010 - 2012Orrville, Oh, UsDirector, Marketing (Growth Product Portfolio 2010-2011) promoted within 5 months.Led centralized Marketing disciplines for Del Monte Foods: Consumer Promotions, Shopper Marketing, Digital, PR, Creative Services and Agency Relations.• Led Shopper Marketing function and $20MM budget. Team played a key role in expanding distribution and winning “Supplier of the Year” award from Sam’s Club. Built and nurtured Shopper Marketing partnerships with leading US retailers.• Championed a corporate taskforce to expand and restructure Shopper Marketing capabilities with new processes, operating model and infrastructure with full executive approval.• Renegotiated agency fees and delivered 23% cost savings; led agency searches for Digital & Social Media.• Redesigned department to generate $1.4MM savings. Developed a Center of Expertise operating model for Marketing Services. Benchmarked peer organizations and interviewed stakeholders to understand best practices, business needs and current gaps in the existing model. -
Vice President, Membership & Travel Product Management | General ManagerAaa Northern California, Nevada & Utah Jun 2004 - May 2010Walnut Creek, Ca, UsDirector, Membership Products (2006-2007)Director, Acquisition & Retention (2004-2006)Product executive promoted to lead AAA Membership & Travel business unit for a $2.5B financial services organization. Accountabilities included a $300MM P&L, business strategy and the consumer products portfolio. Acquired 600k new members a year and retained ~88.5% of members. Led 6 direct reports and total staff of 65 -
Senior Brand Manager, LunaClif Bar & Company Jun 2003 - Jun 2004Emeryville, Ca, UsManaged Luna Bar, the #1 bar for women. Business Team Leader for the first women’s nutrition bar at privately held company. Managed and developed 6 brand and field marketers. Led strategy and plans for the base business which included scaling core marketing programs, launching new items, and activating shopper marketing. -
Brand ManagerThe Clorox Company 1998 - 2003Oakland, Ca, UsBrand Manager, Pet Products (2002-2003) Managed the overall business strategy, marketing plans, advertising, new product development, promotions and P&L for Scoop Away, Everclean, Jonny Cat brands ($149MM revenues, 60% of volume). Reported to VP of Specialty Products and led team of 3 marketers.• Developed a turnaround plan to reverse Scoop Away share losses and eroding profitability. Improved the base product, launched a premium line extension, and developed new packaging and advertising. Delivered 10% growth, +0.6 share points and improved profit by 23%.• Repositioned Scoop Away to strengthen and differentiate brand. Oversaw creation of a new advertising campaign that was 3 times more effective than prior campaigns and reduced cross-brand cannibalization. Brand Manager, Glad Clingwrap (2002)Managed $50MM franchise P&L and strategy for heritage product line.• Despite segment declines, grew business by 13% and +1.5 share points thru new advertising and improved price/value. Launched product improvement, packaging graphics upgrade and new club sku. Brand Manager, Glad New Products (2000-2002)Developed Food storage new product pipeline from: early stage ideation, concept development to commercialization. • Led development of the Food Freshness marketing platform to differentiate Glad products in a commodity category. Conducted extensive consumer research to identify consumer needs, develop product concepts, value proposition and motivating messaging to urge consumers to switch brands.• Developed a robust pipeline of new food bag products in collaboration with R&D and Consumer Insights; evaluated and prioritized concepts, sourced new technologies, built/tested prototypes and developed business cases.• Led consumer segmentation efforts to evaluate potential franchise targets and understand food storage behavior. Recommended the “Kitchen Warrior” target, which was adopted for base business advertising. -
AssociateThe Boston Consulting Group Jan 1992 - 1995Boston, Massachusetts, Us• Supported senior management with strategic issues including the sales strategy for a $1.9B medical device manufacturer and the South America entry strategy for a $2.9B adhesive film manufacturer. • Part of team that established BCG's presence in Mexico, Brazil and ArgentinaClients include: CEMEX, Mallinckrodt, Fasson (a div. of Avery Dennison), Motorola
Rosa Ziebell (Piña) Education Details
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Harvard Business SchoolStrategy -
University Of ChicagoPublic Policy
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University Of California, BerkeleySociology
Frequently Asked Questions about Rosa Ziebell (Piña)
What company does Rosa Ziebell (Piña) work for?
Rosa Ziebell (Piña) works for Alta Growth Partners Llc
What is Rosa Ziebell (Piña)'s role at the current company?
Rosa Ziebell (Piña)'s current role is Chief Marketing Officer | Growth Strategy | Go-To-Market.
What is Rosa Ziebell (Piña)'s direct phone number?
Rosa Ziebell (Piña)'s direct phone number is +151071*****
What schools did Rosa Ziebell (Piña) attend?
Rosa Ziebell (Piña) attended Harvard Business School, University Of Chicago, University Of California, Berkeley.
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