Rosa Espadaler Email & Phone Number

Barcelona, Ct, Es

Barcelona, Catalonia, Spain

Business Development: Consolidated offering and sales strategy about strategy, research, design and communication of digital businesses, services and products.Organization Strategy: Established mentoring and training program for Fail Fast and set up Service Design Discipline team. Currently mentoring Service Designers. Projects Strategy: Currently advising clients and team on cultural and digital transformation, change management, and services conceptualisation, optimisation and communication.

Barcelona Area, Spain

Managed hiring, training and engagement initiatives for the Design Practice.Identifying synergies within IBM different groups to define and sell cross offerings.Lead integration of IBM and ViewNext to define and sell cross Experience related offerings.Running the IBM iX Studio in Barcelona.

Barcelona Area, Spain

Lead the Design team at IBM iX Studios Barcelona in matters of EDT workshops, translating needs into functionalities and those to screens, visual brand and interaction.Advised PMs on projects planning, to balance clients business strategies, with IBM business goals and end-users needs.

Barcelona Area, Spain

Evangelised a Design Thinking mindset and helping nurture and scale up IBM iX motto "Business by Design" within other IBM Service Lines and towards our clients.Defined IBM iX SPGI offerings.Collaborated in the integration of IBM and ViewNext DS&iX Platforms.Created and lead the IBM iX Studio in Barcelona.

Barcelona Area, Spain

LeadDesign Thinking workshops, designing customer journey maps and prototyping mobile and web apps for several service lines (including Public Sector, Retail and Banking), ideating Marketing Communication and designing Branding.

Barcelona Y Alrededores, España

Info architecture definition, prototyping and designing online voting applications for different devices for Governments, Universities and private companies, taking WAC 2.0 accessibility into account

Collaboration with iOs Developer Benjamin Schuster-Böckler in the creation of the Evershelf App

Collaboration with DragClic in the creation of the DragDroid app for Android and Drag .NET for local police to manage their staff schedule, resources and locate and solve security and citizens issues.

Barcelona Y Alrededores, España

Applications design and Marketing Product development for different devices, like iPad or Tablet PC, collaborating in projects for pharmaceuticals, manufacturers and private companies.

California, Usa

Collaboration with freelance motion graphics artist Carmina Soler in short animated films for The Drucker Institute

Vancouver, Canada

Illustrations for a children book called "Then it rained" that got published in 2007 in English as well as Japanese.Collaboration as Illustrator in a Literacy Project, the "World stories" book. It was published in August 2008.

Barcelona Area, Spain

Design and Development of corporative images, websites and online campaigns for several clients such as RACC, Planeta d'Agostini Interactive, Caixa Catalunya Obra Social, Atlantis Hotels, Grand Hotel Central, Mutua Terrassa...

Sabadell Area, Spain

Collaboration as animator and illustrator in several University projects managed by Academic staff or Cultural Centers

Licentiate Degree, Digital Design

Private licenciature from the University Ramon Llull covering several artistic fields, from Audovisual studies, Multimedia, Graphic Design.

Capabilities To Enrich Customer Relationships With Intelligent Analytics And Lightning Design System

Degree, Animation

Traditional and Digital Animation, Storyboard, Concept Art

Diploma, Illustration

Activities and Societies: Drawing, colour techniques Illustration, Comic

Education record

Activities and Societies: Chorus, Theatre, Literacy