Creating the very first de-centralised holistic wellness platform for a global community of healers and wellness professionals who wish to help others transform in mind, body, and soul. As a marketplace, Anqa empowers the worlds healers, therapists and wellness professionals to create financial freedom and a more expansive life by enabling them to work whenever and wherever they desire whilst connecting them to a client community who are seeking guidance or help in living a happier and healthier life.

Consulting business on innovative methods in increasing employee engagement & revenue

Head of Beauty Retail Planning Division- Bloomingdales, Harvey Nichols, Areej & Ounass

Business process and strategy consulting primarily in the Retail sectorKey Achievements:❑ Consulted/Mentored emerging local brands and existing brands in the GCC on merchandising analysis and branding strategies.❑ Created option plan and size analysis templates for existing retail brands in the region.❑ Successfully managed sponsorships and bringing content to the event ‘Market OTB’ brought together by DFRE and DTCM- Market OTB was created as an alternative platform for designers and emerging brands/concepts to showcase and sell their products during DSF.❑ Board member for Fashion Revolution UAE 2015- Raising awareness for sustainable and ethical fashion in the UAE.❑ Implemented and trained staff on Sales and Business strategies for an established Car Rental company based in Dubai.❑ Screened potential start-up’s in the region and helped pitch and present the concept to investors.

❑ Helped raise awareness for sustainable and ethical fashion practices in the UAE as part of the global Fashion Revolution movement. ❑ Collaborated with industry leaders to promote transparency, fair trade, and environmental responsibility in fashion. ❑ Advocated for supply chain reform through the 'Who Made My Clothes?' campaign, encouraging consumers to consider the impact of their fashion choices.

Head of business development and client relations for South Asia and MENA-T. Key Achievements: ❑ Identified trendsetter ideas by researching industry and related events, publications, and announcements; tracking individual contributors and their accomplishments.❑ Located or proposed potential business deals by contacting potential partners; discovering and exploring opportunities.❑ Screened potential business deals by analyzing market strategies, deal requirements, potential, and financials; evaluating options; resolving internal priorities; recommending equity investments.❑ Management of our client relations team, including customer service, technical support and billing operations❑ Defined customer service requirements to establish processes and controls to ensure that both internal and external needs are met.❑ Developed key partnerships to maximize client retention and loyalty

www.dilasima.com Brand Manager- Furla, Paciotti, Vetrina (multi-brand shoe/bag concept store)Responsible for the management and delivery of clear brand positioning for high-end designer brands within the Turkish retail market. Brands include: Furla, Paciotti, Casadei, Alberto Guardiani, Cesare P, Kenzo, Etro, Pedro Garcia, Eddy Daniele, Ash, See By Chloe, Marc By Marc Jacobs, Castener, Julian Hakes, Chiara Ferragni, Les Petites Joueurs.Key Achievements ❑ Led the strategic planning process for the assigned brands based on key consumer insights to enhance current portfolio and improve communication with consumers.❑ Implemented new Option planning, Buying Master Plan and size Analysis templates.❑ Involved in the development of the company’s long term planning that identifies new business opportunities, markets and partners.❑ Implemented marketing plans with internal and external suppliers to ensure sales volume, market share, and profit projections for the business are met.❑ Coordinated the development of communication materials such as catalogues, websites, social media brochures, packaging, posters and in-store displays.❑ Implemented Markdown management strategy and Markdown allowance assistance from suppliers.❑ Traveled domestically and internationally on buying/ranging trips to ensure the relationship with both stores and suppliers are maintained.❑ Established performance specifications, cost and price parameters, market applications and sales estimates.❑ Coordinated regular meetings and prepared regular reports outlining the brands’ performance.

MYER, Melbourne, Australiawww.myer.com.au Merchandise / Allocation Analyst (Planning) – Head Quarters, Buying DepartmentFulfilled a critical role ensuring the release of inventories and in-season replenishment items to a network of locations owned and operated by Australia’s largest chain of department stores. Leveraged superior analytical expertise to monitor store category sales to identify emerging trends, strategically adjusting seasonal changes to capture the greatest opportunities for revenue. Engaged in a full spectrum of logistics functions, including maintaining inventory levels and assortments, coordinating deliveries, SKU management and providing oversight of the shipment, receipt, and warehousing of all merchandise with the highest levels of efficiency. Provided routine and ad hoc reporting to guide executive decision-making processes.Key Achievements Effectively managed a portfolio of 30 national childrens-wear brands, collaborating with suppliers to ensure the most optimum strategies and analysis are in place, to commendably manage and perform timely allocations of stock for 68 stores. Directed all aspects of product lifecycle and pricing strategy, successfully balancing inventory and revenue targets to achieve maximum sell thru and success for the company.  Prepared and presented in-season and post season analysis on brand, product type and supply delivery performance and stock health to directors of the board.  Communicated/presented company strategy including planned profit, trends and customer profiles to stores and the wider team.  Contributed additional expertise and service as Advanced Shipping Notice Representative, providing key support to the childrens-wear Allocation Analyst and ensuring complete compliance with all company and nation wide requirements.

MYER, Melbourne, Australia​Category Assistant Buyer- Head Quarters, Buying DepartmentAssumed a lead role in the production and submission of sales reports and correspondence for review by executive management. Cultivated a network of rapid and frequent communication with Myer stores across Australia to determine inventory and product availability, pricing, and promotional strategy. Contributed to the successful execution of marketing and advertising efforts through data entry, ticket organization, and in-store communications.Key Achievements Effectively managed a portfolio of 20 national and exclusive home brands, collaborating with suppliers and ensuring proper registration and packaging/compliance requirements are met. Contributed additional service as Packing and Labeling Representative, tasked with the review and inspection of all packaging for compliance with all quality standards. Envisioned, developed, and deployed innovative and effective tracking systems, resulting in a measurable increase in efficiency. As OSHA representative, tracked all workplace safety issues, regulations, and incidents, identifying and resolving all potential problems and cultivating an environment of safety and security for all employees.  Performed regular store visits for staff motivation and to ensure visual merchandising, tickets, branding, clearance line product and new season product are at its optimum performance.

MYER, Melbourne, Australia​Customer Service and Selling Team Member – Flagship StoreLeveraged superior product knowledge and interpersonal skills to initiate, nurture, and close transactions for the sale of menswear and intimate apparel for the high-volume Flagship department store. Provided prompt and informative guidance to clients, recommending styles that were narrowly suited to the unique needs of each individual. Consistently met or surpassed all corporate standards regarding customer service, while unpacking merchandise and stocking shelves.