Rosalía Cogollo Domínguez Email & Phone Number

Madrid, Comunidad De Madrid, España

Development and implementation of communication and social media plans, together with strategic plans of relations and contact with institutions, for clients of the Health sector (such as Clínica Dermatológica Internacional or l’Acuité - laser EOS distributor-), Cosmetic industry (such as Academia Española del Perfume (STANPA), Vagisil or Just For Men), or of the Fashion industry (coordination of the Madrid es Moda festival, the urban fashion festival of MBMFW – Mercedes Benz Madrid Fashion Week).

Madrid, Comunidad De Madrid, España

Development and implementation of a successful strategy to bring Academia del Perfume to the next level in terms of cultural perception with the creation of the figure of the "Academics" and a strategic alliance with Ballet Nacional de España. Coordination of the Gala Awards for 2 years.

Madrid, Comunidad De Madrid, España

Member of the steering committee. Communication and Social Media Director for all the brands of the Shiseido Group in Spain: Shiseido, NARS, Serge Lutens and all Beauté Prestige International perfumes (Iseey Miyake, Narciso Rodríguez, Elie Saab, Alaïa, Burberry and Zadig and Voltaire).Responsible for product communication, internal, corporate and CSR communication of the company. Since 2014, I also managed the Social Media Department:Main responsabilities:Communication:o Design of the communication strategies of each of the brands based on the launch strategy of the company,o Exclusive negotiation with media publishers, directors and editorso Crisis resolutiono Direct contact with celebrities and influencerso Creation and production of the internal magazine (with on and off edition) called Tamashiio Creation and implementation of the company's CSR project in Spain: “Belleza con Alma”Social Media:o Design and implementation of the Social Media strategyo Design of the content strategy for each channelo Identification of key influencers and design of a tailor-made action plan with them.Achievements:o Shiseido was positioned from the first year among the top 3 brands in the Spanish editorial ranking of the selective cosmetic treatment market, being the brand with the largest editorial coverage (nº1) in 2007 and 2010.o Strategic alliance with Compañía Nacional de Danza. Shiseido became the first private benefactor of the institution.o Creation of a blog with a similar percentage of organic visits to that of Pepsi Spain

Main responsabilities:o Development and implementation of the brand's communication strategy worldwideo Creation of all communication materials and tools for the international marketso Coordination of the international PR network in 9 markets.Achievements:o Creation of the international PR network (Paris, London, Munich, New York, Honk Kong and the rest of Asia, Tokyo, Sydney and Brazil).

Madrid, Comunidad De Madrid, España

Responsabilities:o Design and implementation of the communications strategies and plans form brands such as Pantene or Max Factor (Procter&Gamble), and companies such as Walt Disney, Reckitt&Colman (consumer and beauty sector), MSD and Novo Nordisk (pharmaceutical sector), and Microsoft (technology sector).

Mib, Master In Internet Business, Social Media And Content Strategy

Bachelor’S Degree, Journalism

Curso Superior De Empresa Y Moda, Empresa Y Moda