Global product marketing of Oncology Informatics Business Line

• Collaborated with SMEs to provide marketing strategies to expand company sales and branding. • Assisted clients with their in-store and digital marketing.• Devised marketing strategies to assist with the effective roll-out for client's products and services.

Marketing Manager for Asia Pacific, Middle East, Russia, & Africa region• Formulated regional marketing strategies to drive sales and configured campaign roadmaps by collaborating with cross-functional and cross-country teams• Assessed and advised individual market strategies and plans, overseeing launch of key products in 360 approach• Researched market dynamics and consumer sentiment• Managed ideation and development of marketing materials and sales content with internal stakeholders, business partners, creative agencies and production houses• Set KPI measurements and ROI metrics, introduced post-campaign-launch review and centralized reporting framework for the region

• Led Consumer and Trade Marketing Communication initiatives in the region• Responsible for business growth through holistic and consistent marketing strategies and campaigns• Guided digital marketing initiatives, revamped 14 corporate websites under CMS (Content Management System) and launched 6 social media campaigns across the region• Established strategic alliances with public-relations and media agencies for content delivery and distribution• Led media planning and brand awareness tracking• Initiated and developed novel Essilor Brand Story – the ‘Essilor around the World’ campaign. Built a comprehensive communication asset to drive market differentiation highlighting superiority of Essilor premium network offers• In charge of regular regional events, including Marketing Kick Off, PR Networking, and Best Practice Sharing

• In charge of 14 countries for Handycam (Video Camcorder) in the region• Led regional marketing strategies, business plans, budgeting, forecasting, P&L and inventory management• Designed product launch-plans and monitored full product life cycles including: product positioning, competitor analysis, price setting, distribution channel determination, advertising and promotion

• In charge of 14 product categories across Digital Imaging Group, Personal Audio Group, and Recording Media & Energy Group• Led a team of 9 as a line reporting manager• Built direct relationships with key accounts, wholesalers and distributors• Led merchandising activities, in-store promotions, and sales training

• Regional Product Marketing for Handycam group in Asia Pacific, including Asia, ANZ, Middle East and Africa• Liaised between regions and Headquarter for all-rounded topics including business direction, new product development, sales maximization, risk management, problem-solving and product training• Managed multicultural teams and cross-functional campaigns• Supervised successful expansion of Korean market; achieved the annual sales target• Accountable for the creative of the hit TV commercial; aired in all countries across the region

2005 – 2006 Product Manager, Personal Audio Section2004 – 2005 Product Manager, Home Audio and Aiwa Section2003 – 2004 Senior Marketing Officer, Aiwa Section2002 – 2003 Senior Marketing Officer, Personal Video Section2000 – 2002 Marketing Officer, Personal Video Section• Supported and designed product launch-plan, monitored full product life cycle including: product positioning, competitor analysis and price setting, distribution channel determination• Supervised advertising and promotional campaigns. Determined communication messages, creative-directions, and oversaw media planning to deliver the balance between budget and efficient media mix• Designed digital marketing activities• Directed creation and production of above-the-line (TV commercials, prints, and outdoor) campaigns and below the line (brochures, POPs, and sales kits) materials together with agencies• Organized road-shows, exhibitions, seminars, launching campaigns and PR functions