Rosalyn J. Williams Email and Phone Number

Marketing Consulting firm helping businesses and non-profits to drive growth through strategic alignment of marketing initiatives, CRM, content creation, social media marketing, search engine optimization, and lead tracking. [Part-time from 2018 - 2022]Initiated and analyzed market research studies, leveraging customer data and competitive intelligence toward the development of unique lead generation programs, advertising, print/online content, and positioning strategies serving B2B and… Show more Marketing Consulting firm helping businesses and non-profits to drive growth through strategic alignment of marketing initiatives, CRM, content creation, social media marketing, search engine optimization, and lead tracking. [Part-time from 2018 - 2022]Initiated and analyzed market research studies, leveraging customer data and competitive intelligence toward the development of unique lead generation programs, advertising, print/online content, and positioning strategies serving B2B and B2C clients. Developed marketing plans, marketing communications pieces, e-mail campaigns, and presentations. Led instructional classes to clients in the use of social media as well as content and blogging strategies. Client industries included: Automotive, Energy, Healthcare, IT, Landscaping, Non-profit, Pharmaceuticals, and Political Campaigns.• Implemented marketing programs resulting in two customers achieving recognition and #1 status in the Best of Howard County survey. • Implemented programs to drive conversion of site visitors to qualified leads resulting in increased traffic as high as a +7000% increase.• Successfully led business name change and web-platform transition while maintaining and growing customer base and website visits. Show less

Baltimore City Public Schools serves Baltimore City youth, a diverse population of 78,000.Taught Algebra I & II and Geometry to high school students at Independence School Local I, a small charter high school. Led the implementation of Maryland State mandated testing including planning, training, and coordinating all teachers, materials, and technology. Prepared and delivered comprehensive lesson plans both in-person and online based on the Eureka curriculum common core standards… Show more Baltimore City Public Schools serves Baltimore City youth, a diverse population of 78,000.Taught Algebra I & II and Geometry to high school students at Independence School Local I, a small charter high school. Led the implementation of Maryland State mandated testing including planning, training, and coordinating all teachers, materials, and technology. Prepared and delivered comprehensive lesson plans both in-person and online based on the Eureka curriculum common core standards. • Capitalized on educational technology platforms to enhance student learning including Nearpod, Pear Deck, IXL, Study.com, Kahoot, Jeopardy, PhET Sims, and Padlet. • Fostered a positive learning environment by leveraging restorative practices and social justice principles.• Successfully developed and implemented a cross-discipline Project Based Learning Curriculum.• Teamed with students, parents, and special educators to maximize learning opportunities for students with disparate achievement levels.• Promoted to School Test Coordinator after only one year of teaching.• Achieved the best performance in elevating i-Ready math scores for students.• Selected as team leader for the 9th and 10th-grade team. Show less

DAP, the #1 manufacturer of caulk, adhesives, and repair products for the home improvement and construction industry, is a division of RPM International, Inc, the world leader in specialty coatings.Led the growth and development of the DAP Brand through the implementation of advertising, promotion, market research, PR, and new product initiatives. Provided critical strategic insight into linking trends and end-user attitudes and behaviors to branding and strategy development. Also… Show more DAP, the #1 manufacturer of caulk, adhesives, and repair products for the home improvement and construction industry, is a division of RPM International, Inc, the world leader in specialty coatings.Led the growth and development of the DAP Brand through the implementation of advertising, promotion, market research, PR, and new product initiatives. Provided critical strategic insight into linking trends and end-user attitudes and behaviors to branding and strategy development. Also ensured consistent, appropriate multi-media message delivery across all channels.• Played a critical role in driving double-digit growth in awareness and sales through the adoption of trend analysis, and linking trends and end-user attitudes and behaviors to branding, messaging, and new product development. • Developed and implemented integrated marketing campaigns across multiple channels and advertising platforms ensuring consistent on-strategy message delivery. • Orchestrated the development of a multi-million dollar new product pipeline contributing over 10% annually to corporate gross sales by successfully leading cross-functional teams.• Led the adoption of web-based branding initiatives achieving above-average attention measures, including the establishment of the platform for DAP’s green/sustainable marketing initiatives.• Selected to lead the interdepartmental initiative on improving the overall quality of manufacturing processes to ensure delivery of the brand promise leading to the implementation of several new quality enhancements.• First marketing employee to be awarded a patent on a new product idea.• Developed and supervised brand managers and marketing assistants.• Key contributor to company volunteer efforts including Baltimore’s B-4Students teen mentoring programs, refurbishing Baltimore City Schools, and supporting Catholic Charities Initiatives. Show less