Rosalyn M. Hall, M.S., Mba Email and Phone Number

In this capacity I direct routine operations of a multi-million dollar organization while ensuring strict compliance within applicable policies and procedures. I contribute to the development of strategy for all areas of organization to optimize financial performance and strategic position. I develop and deliver cost analysis projections to executive leadership for informed decision making. I conduct effective contract negotiations to secure favorable terms/conditions. I steer the end-to-end management of multiple events while finalizing deliverables within predefined time, scope, and financial constraints.Few are the highlights I achieved in this role:● Successfully reduced the mortgage from $1.4M to $350K in three years within challenging pandemic environment through planning and executing impactful fundraising initiatives.● Led all facets of human resource management, including recruitment and selection, training and development, compensation and benefits, and employee relations to achieve performance excellence.● Nurtured a safe and hygienic environment for worshipers throughout the COVID pandemic through leading the development and implementation of results-driven policies in line with CDC standards.● Fostered and maintained productive partnerships with Media outlets, St. Agnes Hospital (for Heart Disease), American Red Cross, and Chesapeake Urology.● Spearheaded the management of a Mortgage Burning Initiative in access of $1M and a stewardship initiative that grossed over $275K within a year.Related Skills: Operations Management Strategies, Strategic Planning & Execution, Full Spectrum of P&L Accountability, Contract Development / Negotiation, Event Management, Strategic Relations

While working as Marketing Director I streamlined and directed all facets of communications and marketing for a 7k member church, such as envisioning comprehensive communications and marketing strategies, leading the development of innovative content, and cultivating lucrative relationships with key stakeholders to translate mission statement into realization. I orchestrated and executed a cutting-edge social media strategy for the church to maximize digital footprint and expand audience reach. I steered media relations, including developing ongoing relationships with individual members of the press, handling press inquiries, and leading story placement. I negotiated and secured lucrative contracts to ensure smooth execution of events.Few are the highlights I achieved in this role:● Overhauled website leveraging innovative web tools and introducing captivating content that optimized usability, boosted user engagement, and enhanced brand awareness.● Headed the full life cycle management of multiple events, including recruiting teams, instituting resource allocation optimization plans, and handling marketing initiatives.● Planned and established the Marketing Department from zero as well as developed a dedicated and high-skilled marketing team of 20 professional within two years.● Substantially boosted funding for the ministry through leading the planning and implementation of robust merchandise sales and fundraising initiatives.Related Skills: Strategic Marketing & Communications Planning, Strategic Relations / Partnerships, Social Media / Digital Marketing, Brand Visibility & Awareness, Event Management, Innovative Content Creation

Provide all aspects of communications and marketing strategy development and support to small and mid-sized businesses, including integration of marketing and communications, customer relationship management, content generation, creation of sponsorship and media packages including commercial writing and editing, and planning and executing a range of special events and promotions, including concerts, lectures, and conferences.

In this capacity I delivered comprehensive health education and guidance on ongoing disease transmission to COVID-19 exposed people. I ensured the strict compliance with SOPs to embed a hygienic and sanitized environment. I verified person's information and updated system to ensure accuracy and transparency of data.It is worth mentioning that I continuously monitored person's condition after receiving vaccines to identify allergic reactions and supported the scheduling of second appointment.Related Skills: Health & Education Guidance, CIVID-19 SOPs Implementation, H&S and Regulatory Compliance, Data Analysis & Verification, Multitasking & Self-management, Issues Resolution

Facilitated leadership training, academic and behavior management training, parenting workshops, mentoring, partnership building, assessments, and reporting for NGO developing integrated solutions to the underlying problems of poverty. •Collaborated with Program Director to manage press inquiries, pitch stories, and create PSAs.•Coordinated volunteer recruitment events at program sites.•Conducted community outreach to develop and facilitate partnerships with the Health Communities of Baltimore

Oversaw all onsite aspects of this educational program designed to support youth in making good choices and avoiding risk, including managing the lead and assistant teachers and seven mentors, leading curriculum and lesson plan development meetings, collaborating with the outreach coordinator to develop special events for parent groups and youth mentors and information sessions for community leaders, facilitating marketing activities, recruitment sessions, and team building sessions, and introducing the program throughout Baltimore.•Promoted from assistant teacher to site coordinator after one year.•Revised curriculum developed in Prince Georges County to align more effectively with Baltimore City’s culture.

Handled all aspects of account management, including designing and implementing effective marketing campaigns for new and existing advertising clients, writing commercial scripts for radio advertisements, creating voiceovers for commercials, facilitating on-air interviews, and planning and implementing special events to increase brand awareness for clients and the station’s visibility in the community. Recruited well-known speakers and performers, including Dr. Ben Carson, CeCe Winans, and Bishop Vashti McKenzie. Secured 40+ advertising clients over a two year period.

Prepared on-site promotions during concerts, jazz lectures, town hall meetings, festivals, and fundraising events. Managed client relationships and maintained membership database.