Rosalyn Tan Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Canada Area

Toronto, Ontario, Canada

• Executed and delivered Social Media Audits on Delta Montreal and Delta Calgary• Involved in the social media pitch for Marriott Canada and won• Created a handbook on Social Media Strategies for Delta Montreal, St. Regis Toronto (pre-opening Q3 2018) & Delta Calgary• Developed varied campaigns and strategies to target relevant audiences to ensure awareness in market and allow for a strong Return on Investment (R.O.I)• Built creative concepts to position brands and create relevancy to market • Managing Paid Social for Sotheby's Quebec through a Canadian PR Agency - 1Milk2Sugars PR. Other clients are Marriott Canada, Nivea Canada, Dannyco & L'Oreal.• Managing Paid Social & Retargeting Ads for CruiserSUP.com and Paddleboarddirect.com; local Canadian brands targeting the US market.• Managed Social Media Strategy & Content Calendar for Canadian singer Eleanor McCain.• Worked on contract for digital agency Juniper Park TBWA, as a Social Media Editor, creating copy for CIBC's social media accounts• Conducted one-on-one Social Media Training in Copenhagen, Denmark where I trained social media interns on strategies and social media best practices to apply to their brands. As a result, they saw an increase in engagement rate on their brands’ Facebook Pages- without having to spend a cent on Facebook advertising.• Championed the development of social media within the organization to create an understanding of a new revenue channel and harness the potential thereof• Successfully worked interdepartment, liaising with all stakeholders to ensure maximum collaboration and campaign effectiveness• Developed a reporting platform, harnessing analytics of all channels, driving social media performance• Set up & optimized targeted Facebook & Instagram ads which served at $0.01 (Cost Per Click)

• Start-up member of Hilton’s first National Marketing Office in the South East Asia region• Developed and implemented social media content pillars to drive all content marketing initiatives – with a focus on room bookings, restaurant reservations & corporate packages• Worked closely with the National Business Development team to ensure profitable revenue through social media campaigns by frequent tracking and measuring of sales• Created and managed a social media content calendar with highly engaging content pillars in place that promotes key business objectives. • Organized creative assets from influencer campaigns and user-generated content• Implement the use of a shared drive within the National Marketing Office and created a monthly reporting template for internal use• Liaised with each property’s customer care service team and at times, front desk team members or General Managers, to ensure guests issues which were flagged on social media platforms or TripAdvisor, Booking.com, etc were responded to/managed swiftly to avoid a Public Relations/Social Media crisis and to ensure a good stay experience• Created and delivered social media report monthly on paid social and organic performance• Supported regional and global initiatives on social, driving conversion and engagement on social media • Developed training platforms and social media guidebooks for all properties under the Hilton portfolio, to guide and maintain best practices and strategies on TripAdvisor, Facebook and Instagram, encouraging team members to be a part of the online conversation• Successfully managed social media & online travel platforms for 9 Hotels & Resorts under the Hilton Portlofio – Hilton, DoubleTree Resort, Hilton Garden Inn, DoubleTree by Hilton• Involved in the pre-opening and opening of 3 Hotels and set up their social media accounts – brands were DoubleTree Resort, Hilton Garden Inn & DoubleTree by Hilton.

Toronto, Ontario, Canada

As a Social Media Manager on contract with KPMG Global, below are some of my key responsibilities: - Engaging with B2B audience; encouraging conversations while supporting and devising strategy. - Championing social media and informing on best practices with internal stakeholders. - Representing KPMG on social media channels according to brand voice including: LinkedIn, FB, Twitter, YouTube, Google+, Instagram, Snapchat and SlideShare. - Escalating issues as needed-Developing and maintaining activity-based goals and tracking/ measuring KPI performance and standard metrics.- Developing creative strategies.

Kuala Lumpur, Malaysia

• Planned, Strategized and Executed Digital Media campaigns for multinational brands such as Mead Johnsons, Standard Chartered Bank, Nestle and Maxis Telecommunications. Have won a few pitches for the company. • Curated digital content – Churned out social media strategies and ideation for content pillars on clients’ social media platforms. As a result, clients saw increase in page likes, post shares, engagement rates and mentions of their brands on the digital platform.• Monitored conversations of fans on brand’s social media platforms and this resulted in queries of products and services being answered to swiftly and issues were brought up to clients for action before it became a brand crisis.• Prepared and analyzed monthly social media report and social media listening (earned and owned media). Based on the report, I suggested next steps of social media strategies for brands on what to STOP, CONTINUE and START doing. • Developed and maintained strong relationships with both new accounts and key accounts.• Managed three social media executives, allocated work load and oversaw their day to day tasks. My team members were constant winners of the weekly Best Community Manager, organized internally.

Selangor, Malaysia

AllDay Media acquired Advertlets Sdn Bhd in October 2013.• Managed the entire community department which executed online and offline social media campaigns. • Given a KPI of getting in touch with 100 social media influencers every month. I exceeded the KPI and got in touch with almost 200 influencers every month, for 10 months and this grew the company’s social media influencers database tremendously.• Offered social media consultation according to brand’s requirements and spending budget. Brought in about 80,000 CAD worth of business in 10 months.• Serviced and maintained key accounts • Managed a team of three social media executives

Selangor, Malaysia

Advertlets was a small company doing big things. This meant that every employee had to take on and do very well at multiple tasks.• Maintained relationships with bloggers and social media advocates. Grew the company’s blogger database in a competitive environment where social media companies were signing up bloggers exclusively. • Liaised with bloggers on marketing events and campaigns for clients. All the events and campaigns were successful and generated a great deal of hype for these brands on social media. Most notably, I worked with Carat Media on one of Nivea’s product launch and the project won them a social media award. • Proposed social media strategies suited to brands and matched bloggers to brand image and goals. This resulted in repeated clients coming back to my company seeking blogger recommendations and social media consultation from me. • Managed clients digital presence on all their social media platforms and monitored the platforms individual performance. Some of my clients were Petronas, Carlsberg, Nivea, Celcom Telecommunications and MailBoxes Etc.• Involved in digital executions for events such as Miss Universe Malaysia and Miss World Malaysia and conducted short interviews with local personalities.

Kuala Lumpur, Malaysia

- Managed existing accounts - Grew the company's business by acquiring new accounts- Prospected and tendered for new projects- Achieved annual sales target- In 2010, I closed a total sale of CAD 500,000 and in 2011, CAD 300,000

Bachelor Of Mass Communication, Public Relations, Advertising, And Applied Communication

Diploma In Mass Communication, Communication And Media Studies

Activities and Societies: - Organizing committee of ROAR for Animal Rights Campaign - Organizing committee of CANVAS - An Evolution.