- Spearhead, execute, and optimize 360 marketing campaigns for high level district initiatives and schools.- Lead creative teams of graphic designers, copywriters, web developers, and videographers in the creation of branded content and marketing materials as well as communicate directly with agencies, clients, and vendors.- Establish creative teams of graphic designers, copywriters, web developers, and videographers by identifying their unique strengths and guide the team in the creation of branded content and marketing materials. - Define and document process for developing unique brand identities for schools, which entails leading discovery sessions and hosting branding workshops.- Manage client budgets and determine best marketing strategy to address and solve business problems.Key Accomplishments- Created a compelling story and concept for a 360 marketing campaign to highlight the unique and customized academic program and drive enrollment for a community school. - Developed a marketing campaign with a cohesive message disseminated throughout various marketing channels including promotional videos, radio, out of home (OOH), digital, and social media advertisements on Instagram and TikTok.- Crafted and edited script for radio advertisements and liaised with iHeart Media and Univision to complete production and distribution.- Collaborated with videographers to conceptualize, film, and produce a video which succinctly told the story of a unique community high school.- Overhauled process for developing brand identity and turning that identity into branded environmental experiences resulting in increased efficiency and a 200% increase in completed projects YoY.- Collaborated with a community school, the Chicago White Sox, and the family of legendary baseball player, Minnie Minoso, to marry brands and create concepts to enhance the school’s branded environment.

- Partnered with national retailers to grow eCommerce adult beverage business and digital market share.- Pitched and proposed eCommerce focused solutions including digital and in-store communications and messaging, web page development and taxonomy, and digital content around sales seasons and product launches.- Collaborated with cross-functional teams internally and acted as a liaison with external retail clients to create best in class omni channel consumer experiences.Key Accomplishments - Created a marketing strategy combining email, SMS, app notifications, and in store signage to promote bundling products across affinity categories, including adult beverage, to ensure an impactful digital product launch resulting in 5% sales lift.- Analyzed business performance and key metrics and implemented creative digital solutions such as interactive seasonal landing pages to maximize sales opportunities.

- Led the creative process for eCommerce digital marketing strategy and content creation in collaboration with sales team, brand managers and the creative team.- Designed and executed omnichannel marketing campaigns in alignment with company business objectives.- Managed an editorial calendar and developed creative content concepts in alignment with seasonal business objectives for key cultural impact.Key Accomplishments- Created the company’s highest selling campaign for a digital product launch to date by strategically engaging consumer data and implementing content design that resonated strongly with our core audience’s values. Increased new product sales by 20% month over month.- Established a SMS marketing strategy and integrated mobile marketing with existing digital, social, and email efforts which increased sales by 10%.- Introduced an initiative to increase and syndicate consumer reviews which resulted in a 50% increase of post-purchase online reviews.

- Amplified the School of Architecture’s brand through content creation, email marketing, and social media marketing. Interviewed subjects and wrote articles for the school’s website.- Built and managed a team of student content creators and organized and published their contributions across various digital channels. Key Accomplishments- Established a protocol for interviewing and writing articles. Increased content for the website and social media by 35% YoY.- Created an Instagram account that grew in engagement and followers and became the organizations’ strongest social media platform. Simultaneously maintained a consistent brand story across various social media platforms.- Introduced scheduled targeted email marketing strategy that increased open and conversion rates by 15% over previous sporadic email blasts.

- Consulted with 150 clients monthly to assist in developing a digital marketing strategy and successfully incorporating software as a service (SaaS) products to improve business outcomes. - Coached clients on brand management, eCommerce strategy, content creation, digital marketing, and social media which entailed conducting one-on-one calls and providing marketing guides and resources.Key Accomplishments- Delivered a company-wide workplace creativity forum for +100 colleagues.- Top rated in customer service and marketing consultation, earned Cars.com Team Most Valuable Player, 2014 and Hackathon Finalist, 2014.