Rosa Muntané Email & Phone Number

Barcelona, Catalonia, Spain

Develop an integrated multiple-data sources system, including Trends reports, and Market Research lead projects, along with internal data from SalesForce, PowerBI, CEX, and Sales databases, into a comprehensive Global Market Intelligence System. Translating key insights into actionable decisions for different stakeholders, from the Board Committee to Marketing, Operations, and Sales teams.

Barcelona

Effectively monitor and assess the Spanish VGRR market, considering various factors influencing market dynamics. Utilize diverse data sources, both internal and external, to derive valuable insights, and communicate these findings to the Leader Team Management (LTM) team and other relevant stakeholders within the company. Furthermore, plan, execute, and deliver crucial primary market research projects, translating their key findings into actionable insights for our business. Implement a media model to evaluate the effectiveness of our campaigns and pinpoint areas for improvement. Adopt a comprehensive 360-degree business approach by integrating data sources such as consumer and market insights, Customer Experience (CEX) data, operational metrics, sales data, brand health tracking, competitor analysis, and macroeconomic trend data to gain a holistic understanding of market and consumer performance.

Barcelona

I have successfully managed and overseen research projects for international clients, from the initial client brief to proposal design, data analysis, and the presentation of results. My work has directly influenced three major clients at the global level, with the insights generated being integrated into their innovation processes and customer segmentation models. Additionally, I have played a pivotal role in the development and implementation of cutting-edge methodologies such as Eye-tracking, Shopper lab, and Segmentation Modeling."

Barcelona

Responsible for driving business development and identifying new prospective clients for our company, while also overseeing the successful implementation of our new online research platform. Additionally, I take a leadership role in managing projects with our existing clients, guiding them from the initial briefing stage through proposal development to final debriefs, ensuring the highest level of client satisfaction and project success.

Barcelona

Responsible for coordinating international market research projects about air fresheners and Insecticides, specifically the Ambipur, Bloom, and Cucal brands, within the Household and Body Care division at our headquarters in Barcelona. In the realm of Air Fresheners, I led the development of the comprehensive White Book for the category in 2007, encompassing a comprehensive compilation of market insights and consumer data, and the establishment of key drivers for category modeling.In the Insecticides segment, my role involved defining and executing the innovation process for the European market, including estimating market volumes for new concept ideas and prototypes. Throughout these endeavors, I maintained close collaboration with cross-functional teams, including Marketing, Research and Development (R&D), Project Managers, and the Leadership Management Team

Barcelona

Led in spearheading international market research initiatives for the Chupa Chups and Smint brands across Europe and the Russian market. My responsibilities encompass the establishment of best practices for pre-testing advertising, conducting R&D product testing to optimize production costs, and conducting packaging tests.Additionally, I was actively involved in developing market potential models for novel concepts and product ideas within the confectionery market. An essential aspect of my role was integrating distribution panel data from diverse markets, ensuring it is presented at the CEO level.Furthermore, I have curated a research library that compiles comprehensive market and consumer insights, which are readily available for sharing with key stakeholders. Throughout these endeavors, I collaborate closely with cross-functional teams, including Marketing, Sales, R&D, and the Management Team

Barcelona

Coordinate quantitative research projects from client's brief, questionnaire design, tabulation and analysis of results. Coordination of fieldwork CATI team with 25 people and coding team with 8 people.

Sant Cugat

Coordinate quantitative research projects from client's brief, questionnaire design, tabulation and analysis of the results.

Bachelor'S Degree, Itm (Statistics, Research And Marketing)

Activities and Societies: ACM

Business Expert - Administración Y Dirección De Empresas, Mba

Customer Experience Management

Digital Analytics

Leadership Management Up & Across, Business Administration And Management, General