I lead Strava in Brazil, the 2nd biggest market for the company, working closely with the global marketing team to plan and then execute country specific marketing and business development efforts that raise awareness, increase usage and, ultimately, build a community of Strava athletes here.

Responsible for the digital strategy and management of Nike.com channel and membership proposition and plans.

• I work together with Global and Geo teams on building a strong strategy, rolling out the plan and executing the tactics for NRC (Nike+ Run Club) in Brazil.• I develop and drive integrated marketing plans on how to serve runners across invitation, product innovation and NRC sessions.• I've launched Nike+ Run Club live sessions in Brasil becoming a Global inspirational model.• And last but no least, I track and communicate status to ensure seasonal global concepts are develop and deliver on strategy, meeting brief and Game Plan gates.

• Manage, coach, lead and develop a team of 8 employees to exceed performance expectations through brand knowledge and retail education.• Developed comprehensive plans outlining strategies and tactics that align with Brand Initiatives to directly connect with key consumer groups. • Planned and developed seasonal retail training programs for Football, Running, Training, Nike Sportswear and Skate categories to ensure key retail partners received product education and training to enhance product knowledge and in store services.• Managed and control budgets and costs to support overall annual business plan.• Lead and manage all details of the retail training programs, including integrated brand initiatives, exclusive seasonal summits with key business partners.• Develop strategy for account marketing plans for key accounts and manage executions.• Develop market place transformation project selectinng, training and transforming 60 store sales staff in brand ambassadors throughout the country, focusing on Rio and São Paulo.

• Responsible for the management and the executions of marketing and seasonal initiatives for Nike in Rio, which drive brand strength, fuel consumer demand and strengthen the brand’s connection with consumers in Rio (preparing the city for the World Cup and Olympics).• Coordinate activities on a regional basis, being the key liaison between the Rio team and category teams and functional teams.

SuperUber combines a creative atelie with a technology lab and its unique design style, to create multimedia and interactive projects for culture, education, entertainment and advertising. SuperUber has offices in Rio de Janeiro, São Paulo and New York.SuperUber’s main projects include: the installation “Word’s Alley”, at the Portuguese Language Museum (Sao Paulo); the video mapping set design for SporTV channel; the set design and multimedia project for Claro Cine and Vale Open Air festivals (Rio); the multimedia project for Nike concept-store (Sao Paulo); and the game “Super Pong”, for the exhibition “PeléStation – The Legend in Action” in Berlin during the 2006 World Cup. SuperUber participated in the Mines and Metal Museum, in the TIM UFMG Knowledge Center, and did the multimedia and interactive project for the Minas Gerais Memorial, which are part of the Praça da Liberdade Cultural Circuit, in Belo Horizonte, Brazil.SuperUber participates in exhibitions at the main cultural venues in Brazil, as well as in the US, India and Europe. In August 2009 SuperUber showed its first solo exhibition, “Pixel Park”, and in november 2010 SuperUber represented Brazil at the World Creativity Biennial (US).

Main responsibilities:• Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue.• Reviews all major deliverables to ensure quality standards and client expectations are met.• Ensures that client issues are dealt with in an efficient manner.• Works closely with the project team in order to maintain a continuous knowledge of project status in order to identify potential issues and/or opportunities within or related to the project.• Ensures that all processes and procedures are completed, quality standards are met, and that projects are profitable.• Aware and in pursuit of opportunities for account growth and new business.• Communicates the client's goals and represent the client's interests to the team.• Provides regular two-way communication between the client and team, to provide strong team representation and set proper client expectations.• Understanding of company capabilities and service, and effectively communicates all offerings to the client.

Responsible for the digital curation and benchmarks for the planning and creation areas of the agency. • Cool Hunting – trend research for internal areas and customers• Dissemination of market information thru agency's social profiles

Digital brand strategy and development, content management, digital advertising and activation.Responsible for the management of one of the four account centers of the agency, in São Paulo. Serviced accounts: Philips, Nextel, Sadia and ESPN.

Hands is the Latin American pioneer and one of the most successful companies on carrying content and services from the Internet to mobile devices. Acting in Brazil since 1998, the company conquered a remarkable position in the market, thanks to its state-of-the-art publishing technology (WAP 2.0 handsets), diversified content that includes more than 250 channels, and consumer free services based on m-advertising model.Main responsibilities:• Support to the Commercial team on customer service and presentations about the company and the market.• Identification of opportunities and scope definition of new mobile products• Development of several projects, by using multiple and integrated technology platforms, such as WAP, SMS and Bluetooth • Establishment and maintenance of long term commercial relationships with direct customers, agencies and partners. • Conciliation of different players’ interests, for the attainment of common results. • Marketing Research & Intelligence: provision of news on Brazilian and foreign market to the company, numbers and cases; • Restructuring of the mobile Hands portal: captation and management of relationship with new service and content partners.• Management of the P&L of the area, in accordance with the goals set by the company´s board and by the investor Ideiasnet (IDNT3).• Management of the team accountable for commercialization of media spaces on Hands portal;

Main responsibilities:• Develop innovative and effective marketing initiatives that incrementally grow and strategically drive site traffic; • Initiate new product ideas (mobile portal and SMS channels for subscription) and enhancements to existing products; • Perform market research and competitive analysis;• Pursuit of partnerships and strategic alliances; • Develop and maintain strong working relationships with functional departments, customers, and business partners;• Management of the P&L of the area.

Responsible for the strategic planning as well as servicing of the company´s major accounts: TIM, Souza Cruz, Banco do Brasil, L’Oreal, Unilever e Nestlé.

Main responsibilities:Taylor-made plan to the Northeast Region: - Drive Regional Marketing and Operations Teams efforts to achieve gold standard marke understanding; - Define/implement communication strategy, promotion, media and research needs to support proposition; - Track results and adjust plan; - Define mid/long term guidelines for the project as well as roll-out plan; - Find new opportunities for local activities and recommend them to improve brand connection with consumers; - Guide Support Areas, Agency and Bottlers trough the plan definition and implementation to meet results flawlessly. License Opportunity : - Co-working with Atlanta´team;- Creation and implementation of the first big licensing action of the brand, in partnership with a young Brazilian clothing brand (Osklen) and Andy Warhol Foundation (NY).Internet “coca-cola.com.br” launch: - Coordinate creative agency and content provider through the development process; - Be the evangelist of internet within the Marketing Department spreading its valuable potential contribution to the brand building process.