Rosana María Guinea Higueras

Rosana María Guinea Higueras Email and Phone Number

Director of Business Development - International Insurance & Tourism @ CISA USA
Rosana María Guinea Higueras's Location
Peru, Peru
About Rosana María Guinea Higueras

Director of Sales and Marketing, with extensive experience in Hospitality Sales & Marketing, Inbound Tourism, Marketing and Promotion of Peru as a tourism destination in International Markets. Strategic Planning and implementation of Annual Promotion Campaigns for companies in the hospitality and tourism industry, Corporate Negotiations, Strategic Alliances, Organization of events. Excellent communication skills, experience hosting training sessions for multicultural audiences. Ability to lead and work as a team, willingness to change and take on new challenges.

Rosana María Guinea Higueras's Current Company Details
CISA USA

Cisa Usa

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Director of Business Development - International Insurance & Tourism
Rosana María Guinea Higueras Work Experience Details
  • Cisa Usa
    Sales Director
    Cisa Usa Jul 2023 - Present
    Perú
  • Jungle Experiences | Amazon River Cruises
    Director Of Sales & Marketing
    Jungle Experiences | Amazon River Cruises Sep 2021 - Jul 2023
    Lima, Perú
  • Promperu
    Expert Consultant In Tourism
    Promperu Dec 2020 - Feb 2021
    Lima, Perú
    I performed the corresponding duties of the Inbound Tourism Deputy director:Analysis and prioritization of markets for the Strategic Plan of Inbound Tourism Marketing 2021 and redistribution of the 2021 budget (goals, objectives, strategies and actions), adapting it to the global crisis due to the pandemic.
  • Jungle Experiences | Amazon Cruises
    Director Of Sales & Marketing
    Jungle Experiences | Amazon Cruises Feb 2020 - Dec 2020
    Iquitos, Perú
    I led the sales and marketing department, we developed a Marketing Plan that would adjust to the tourism sector crisis due to the pandemic (COVID-19).• Increased awareness of the river cruise fleet and itineraries in social networks as well as traditional channels in our international target markets.• Developed tailored itineraries and special pricing for national tourism and enhanced bio-safety regulations within the operation of the vessels.
  • Travel Security Perú
    Inbound Tourism Sales Manager
    Travel Security Perú May 2016 - Aug 2018
    Av. Santa Cruz 875 Miraflores Lima 18
    I was in charge of the strategic planning and implementation of the Inbound Tourism Business Plan. • Increase of 17% in Inbound Tourism sales (2017 vs 2016)• Product and promotions development in travel programs according to the profile and interest of each market and client.• Design and creation of the content, implementation of the website of the inbound tourism area and digital marketing campaigns.
  • Promperu
    Inbound Tourism Coordinator - Asia, Oceania & Europe (Emerging Markets)
    Promperu Jun 2009 - May 2016
    Calle Uno Oeste 50 Piso 13 Córpac San Isidro
    I developed an annual marketing plan to promote Peru in the markets I had in charge.• Increase of 50% in the tourist arrivals from Asia, including an increase of 67 % in arrivals from Japan and 80% in arrivals from South Korea.• Strategic planning, market analysis, tailor made products for each market and segment, strategic alliances, digital marketing campaigns.
  • Www.Shamrockcorp.Com
    Sales And Marketing Manager
    Www.Shamrockcorp.Com Oct 2006 - Feb 2009
    Sunrise, Florida, Usa
    I reached the monthly sales target, achieving a 65% annual average occupancy with a 100% occupancy during high season.
  • Fdn Communications
    Sales And Customer Service Executive
    Fdn Communications Oct 2004 - Oct 2006
    Maitland, Florida, Usa
    I achieved 100% excellence in quality control of the products and solutions offered within my duties in the call center.

Rosana María Guinea Higueras Education Details

Frequently Asked Questions about Rosana María Guinea Higueras

What company does Rosana María Guinea Higueras work for?

Rosana María Guinea Higueras works for Cisa Usa

What is Rosana María Guinea Higueras's role at the current company?

Rosana María Guinea Higueras's current role is Director of Business Development - International Insurance & Tourism.

What schools did Rosana María Guinea Higueras attend?

Rosana María Guinea Higueras attended Universidad San Ignacio De Loyola, Universidad Del Pacífico (Pe), Https://learndigital.withgoogle.com/, Https://www.aprendedeturismo.org/, Jica (Japan International Cooperation Agency).

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