Rosana María Guinea Higueras Email and Phone Number
Director of Sales and Marketing, with extensive experience in Hospitality Sales & Marketing, Inbound Tourism, Marketing and Promotion of Peru as a tourism destination in International Markets. Strategic Planning and implementation of Annual Promotion Campaigns for companies in the hospitality and tourism industry, Corporate Negotiations, Strategic Alliances, Organization of events. Excellent communication skills, experience hosting training sessions for multicultural audiences. Ability to lead and work as a team, willingness to change and take on new challenges.
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Sales DirectorCisa Usa Jul 2023 - PresentPerú -
Director Of Sales & MarketingJungle Experiences | Amazon River Cruises Sep 2021 - Jul 2023Lima, Perú -
Expert Consultant In TourismPromperu Dec 2020 - Feb 2021Lima, PerúI performed the corresponding duties of the Inbound Tourism Deputy director:Analysis and prioritization of markets for the Strategic Plan of Inbound Tourism Marketing 2021 and redistribution of the 2021 budget (goals, objectives, strategies and actions), adapting it to the global crisis due to the pandemic. -
Director Of Sales & MarketingJungle Experiences | Amazon Cruises Feb 2020 - Dec 2020Iquitos, PerúI led the sales and marketing department, we developed a Marketing Plan that would adjust to the tourism sector crisis due to the pandemic (COVID-19).• Increased awareness of the river cruise fleet and itineraries in social networks as well as traditional channels in our international target markets.• Developed tailored itineraries and special pricing for national tourism and enhanced bio-safety regulations within the operation of the vessels. -
Inbound Tourism Sales ManagerTravel Security Perú May 2016 - Aug 2018Av. Santa Cruz 875 Miraflores Lima 18I was in charge of the strategic planning and implementation of the Inbound Tourism Business Plan. • Increase of 17% in Inbound Tourism sales (2017 vs 2016)• Product and promotions development in travel programs according to the profile and interest of each market and client.• Design and creation of the content, implementation of the website of the inbound tourism area and digital marketing campaigns. -
Inbound Tourism Coordinator - Asia, Oceania & Europe (Emerging Markets)Promperu Jun 2009 - May 2016Calle Uno Oeste 50 Piso 13 Córpac San IsidroI developed an annual marketing plan to promote Peru in the markets I had in charge.• Increase of 50% in the tourist arrivals from Asia, including an increase of 67 % in arrivals from Japan and 80% in arrivals from South Korea.• Strategic planning, market analysis, tailor made products for each market and segment, strategic alliances, digital marketing campaigns. -
Sales And Marketing ManagerWww.Shamrockcorp.Com Oct 2006 - Feb 2009Sunrise, Florida, UsaI reached the monthly sales target, achieving a 65% annual average occupancy with a 100% occupancy during high season.
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Sales And Customer Service ExecutiveFdn Communications Oct 2004 - Oct 2006Maitland, Florida, UsaI achieved 100% excellence in quality control of the products and solutions offered within my duties in the call center.
Rosana María Guinea Higueras Education Details
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Tercio Superior -
Finance, General -
Https://Learndigital.Withgoogle.Com/Fundamentals Of Digital Marketing -
Https://Www.Aprendedeturismo.Org/Mice Training -
Jica (Japan International Cooperation Agency)Tourism Promotion And Marketing
Frequently Asked Questions about Rosana María Guinea Higueras
What company does Rosana María Guinea Higueras work for?
Rosana María Guinea Higueras works for Cisa Usa
What is Rosana María Guinea Higueras's role at the current company?
Rosana María Guinea Higueras's current role is Director of Business Development - International Insurance & Tourism.
What schools did Rosana María Guinea Higueras attend?
Rosana María Guinea Higueras attended Universidad San Ignacio De Loyola, Universidad Del Pacífico (Pe), Https://learndigital.withgoogle.com/, Https://www.aprendedeturismo.org/, Jica (Japan International Cooperation Agency).
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