Senior marketing professional with extensive experience across various roles in leading international FMCG companies, as well as in medium and small companies as a freelancer and Marketing Director.Key strengths:- Strategic planning with a focus on both medium to long-term vision and immediate implementation.- New product development (NPD), from conception to launch and widespread rollout.- Comprehensive communication strategies across traditional and digital media, along with special events and sponsorships.- Shopper marketing expertise, translating strategy into actionable plans to drive immediate sales in-store.Proven track record in leadership roles at international FMCG giants such as Unilever and General Mills, encompassing Marketing both at national and international levels, as well as Trade/Shopper Marketing. Possessing a versatile skill set with a broad strategic outlook on business, considering both consumer and customer perspectives.Recognized for strong team leadership abilities, employing a coaching style that fosters development and motivation among team members, resulting in exceeding targets consistently. Approachable with a positive, optimistic, and entrepreneurial mindset.