Rosana L. Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles

Los Angeles, California

Responsible for managing the Data & Insights group, supporting the Digital Marketing team and other areas of the company with KPIs, data analysis, reports, dashboards, and statistical models. Also leading Customer journey Projects approaching analysis with Statistical tools to make decisions in every step on the customer life cycle.Tools: Python, Google Analytics, R-Studio, SQL, Data Studio, Datorama

Greater Los Angeles Area

Over 10 years of experience providing advanced analysis and valuable insights through massive data, in Business Intelligence and Big Data. Seeking a new challenge to contribute efficiently and never stop learning. Strong experiences with SAS, SQL, data analysis, predictive models, segmentation, clustering, data visualization, and machine learning. Familiarity with big data tools, like Hadoop, Spark, Hive, Python. Recently moved to the United States - Los Angeles area, is seeking new… Show more Over 10 years of experience providing advanced analysis and valuable insights through massive data, in Business Intelligence and Big Data. Seeking a new challenge to contribute efficiently and never stop learning. Strong experiences with SAS, SQL, data analysis, predictive models, segmentation, clustering, data visualization, and machine learning. Familiarity with big data tools, like Hadoop, Spark, Hive, Python. Recently moved to the United States - Los Angeles area, is seeking new career oportunities. Show less

São Paulo Area, Brazil

Developed advanced analytical insights, consumer behavior analysis, and predictive models to prevent churn and increase profit, supporting CRM, products, marketing and retention team. Achievements included: - Optimizing CRM campaigns with predictive models, increasing sales by more than 30%. - Conducted Predictive Churn Models of B2B customers by regression and clustering that resulted in retaining two times more valuable clients. Piloted Machine Learning in these models, increasing… Show more Developed advanced analytical insights, consumer behavior analysis, and predictive models to prevent churn and increase profit, supporting CRM, products, marketing and retention team. Achievements included: - Optimizing CRM campaigns with predictive models, increasing sales by more than 30%. - Conducted Predictive Churn Models of B2B customers by regression and clustering that resulted in retaining two times more valuable clients. Piloted Machine Learning in these models, increasing its performance. - Coordinated predictive models projects of B2B, fixed, paid TV and Internet services (+30 models). Show less

São Paulo Area, Brazil

Developed advanced analytical insights, consumer behavior analysis, and analytical reports.Responsibilities included:- Mis and Advanced analytical Reports- Credit Score Analysis- Geo-marketing analysis- Logistical analysis

São Paulo Area, Brazil

Managed the team of SAS consultants working in a project for Vivo (Telefonica), in CRM / Business Intelligence team. Responsibilities included: - Manipulation of massive telecommunications datasets in SAS, SQL and Teradata and optimize its process - Support campaigns with ad-hocs, daily, weekly and monthly mailings and reports to increase products’s sales

São Paulo Area, Brazil

Conducted data preparation and provided datasets to CRM at Vivo (Telefonica). Maintained and optimized SAS Scripts to create and populate tables in data warehouse for daily reports and mailings campaigns.

São Paulo Area, Brazil

Responsible for market research reports, branding analysis, survey planning, and data mining. Applied multivariate techniques in SPSS to bring insights for our clients, for example clustering, regression models, A/B Testing, factorial analysis, and correspondence analysis.

Master'S Degree, Applied Statistics

B.S., Statistics