Rosana Moreno Rodríguez
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Rosana Moreno Rodríguez Email & Phone Number

Marketing Manager Central America and Caribbean at Bacardi
Location: Panama 11 work roles 2 schools
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✓ Verified August 2026 3 data sources Profile completeness 100%

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Current company
Role
Marketing Manager Central America and Caribbean
Location
Panama
Company size

Who is Rosana Moreno Rodríguez? Overview

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Quick answer

Rosana Moreno Rodríguez is listed as Marketing Manager Central America and Caribbean at Bacardi, a with 8189 employees, based in Panama. AeroLeads shows a matched LinkedIn profile for Rosana Moreno Rodríguez.

Rosana Moreno Rodríguez previously worked as Marketing Manager Central America & Caribbean at Bacardi and Trade Marketing Manager Central America & Caribbean at Bacardi. Rosana Moreno Rodríguez holds Industrial Engineer, Industrial Engineering, 2.57 (Of 3.00) from Universidad Tecnológica De Panamá.

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Email format at Bacardi

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Bacardi

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Profile bio

About Rosana Moreno Rodríguez

Industrial Engineer with +16 years of broad experience in Marketing related positions. Expert in marketing, trade marketing and consumer/customer insights in consumer goods & spirits industries. High analytic, project management, communication, multi-functional team work and fast learning skills, results driven.Interested in continue building my professional experience in senior managerial positions in multi-national organizations.I am passionate about learning, human behavior, research and social interactions in general. Getting things done with quality and efficiency is what I call achievement. Having those achievements with fulfilled people involved, is what I call success.

Listed skills include Market Analysis, Market Research, Brand Equity, Leadership, and 46 others.

Current workplace

Rosana Moreno Rodríguez's current company

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Bacardi
Bacardi
Marketing Manager Central America and Caribbean
Panama
Employees
8189
AeroLeads page
11 roles

Rosana Moreno Rodríguez work experience

A career timeline built from the work history available for this profile.

Marketing Manager Central America And Caribbean

Panama

Marketing Manager Central America & Caribbean

Panama City, Panamá, Panama

Marketing Manager for CACEM (Caribbean and Central America Markets), team leader responsible of developing annual brand plans of the entire portfolio (+8 brands) and market plans (+23 markets and +30 distriutors) ensuring the right balance between desire and transaction to build the brands and driving incremental sales. Advertising & Promotion budget planning, execution and monitoring in compliance with internal controls

Trade Marketing Manager Central America & Caribbean

Panama

Trade Marketing Manager for CACEM (Caribbean and Central America Markets), responsible of trade strategies development, ensuring compliance with global brand guidelines and driving incremental sales.

Apr 2020 - Mar 2024

Customer Marketing Supervisor Caribbean

Panama

Customer marketing leader for Caribbean Export Markets, responsible of marketing execution in multiple channels (off trade, on premise and digital), ensuring compliance with global brand guidelines and driving incremental sales.

Apr 2018 - Apr 2020

Customer Marketing Coordinator Central America

Panama

Customer marketing leader for Central America region, responsible of in market execution in multiple channels (off trade, on premise and digital), ensuring compliance with global brand guidelines and driving incremental sales.

Oct 2015 - Mar 2018

Customer Marketing Coordinator Central America Peru, Ecuador

Panama

Responsible of Customer Planning and Activation On Premise/Off trade for Peru, Ecuador and Central America markets.

Jul 2015 - Oct 2015

Consumer Fundamentals And Insights Manager

Panama

Brand Image leader for Latin America Region, responsible of monitoring, guiding and driving the consumer perception and communication strategy for Pampers, Always, Naturella and Charmin products.

Nov 2013 - Jun 2015

Consumer & Market Knowledge Manager

Panama

Brand Image leader for Latin America Region responsible of marketing plans compliance with global brand targets defined for the brands. Driving strategic and investment choices to generate savings and simplification through communication decisions.

May 2012 - Nov 2013

Consumer & Market Knowledge Associate Manager

Panama

Responsible of bringing the consumer and customer voice to the table and make sure it influenced the right decisions to drive volume/value sales increase via consumer and shopper centric analysis and recommendations. Central America, Caribbean and part of South America (Ecuador, Bolivia, Uruguay & Paraguay)

Aug 2010 - Apr 2012

Consumer & Market Knowledge Intern

Panama

Market research in Central America. Was the consumer/shopper voice across the organization to drive business growth

Oct 2008 - Jul 2010

General Management Assistance

Ingeniería Diversificada

Panama

Responsible of general assistance tasks regarding construction projects management such as:-Sales-Purchases-Payment/checks-Internal/External Communications-Contracts confection-Others

Jan 2005 - Jul 2006
Team & coworkers

Colleagues at Bacardi

Other employees you can reach at bacardilimited.com. View company contacts for 8189 employees →

2 education records

Rosana Moreno Rodríguez education

Industrial Engineer, Industrial Engineering, 2.57 (Of 3.00)

Was part of the Sponsorship committee for the XIV Industrial Engineer Congress of the University. Drove the sponsorship of many local.

Bachelor Of Science And Philosophy, 4.77/5.0

Colegio Javier
FAQ

Frequently asked questions about Rosana Moreno Rodríguez

Quick answers generated from the profile data available on this page.

What company does Rosana Moreno Rodríguez work for?

Rosana Moreno Rodríguez works for Bacardi.

What is Rosana Moreno Rodríguez's role at Bacardi?

Rosana Moreno Rodríguez is listed as Marketing Manager Central America and Caribbean at Bacardi.

Where is Rosana Moreno Rodríguez based?

Rosana Moreno Rodríguez is based in Panama while working with Bacardi.

What companies has Rosana Moreno Rodríguez worked for?

Rosana Moreno Rodríguez has worked for Bacardi, Procter & Gamble, and Ingeniería Diversificada.

Who are Rosana Moreno Rodríguez's colleagues at Bacardi?

Rosana Moreno Rodríguez's colleagues at Bacardi include Lydia Fornies, Burak Adalı, Jesus Gamboa, Sanyog Hyalij, and Jacquelyn Bermudez Delgado.

How can I contact Rosana Moreno Rodríguez?

You can use AeroLeads to view verified contact signals for Rosana Moreno Rodríguez at Bacardi, including work email, phone, and LinkedIn data when available.

What schools did Rosana Moreno Rodríguez attend?

Rosana Moreno Rodríguez holds Industrial Engineer, Industrial Engineering, 2.57 (Of 3.00) from Universidad Tecnológica De Panamá.

What skills is Rosana Moreno Rodríguez known for?

Rosana Moreno Rodríguez is listed with skills including Market Analysis, Market Research, Brand Equity, Leadership, Consumer Products, Segmentation, Customer Insight, and Consumer Insight.

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