Rosa Narváez
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Rosa Narváez Email & Phone Number

IT Director Channels, Customer and Data at ING España&Portugal
Location: Madrid, Community Of Madrid, Spain 14 work roles 5 schools
1 work email found @propelland.com LinkedIn matched
✓ Verified Jun 2026 4 data sources Profile completeness 100%

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Current company
ING España&Portugal
Role
IT Director Channels, Customer and Data
Location
Madrid, Community Of Madrid, Spain
Company size
1400 employees

Who is Rosa Narváez? Overview

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Quick answer

Rosa Narváez is listed as IT Director Channels, Customer and Data at ING España&Portugal, a company with 1400 employees, based in Madrid, Community Of Madrid, Spain. AeroLeads shows a work email signal at propelland.com and a matched LinkedIn profile for Rosa Narváez.

Rosa Narváez previously worked as Head of Transformation & Service Strategy at Zurich Insurance Company Ltd and Omnichannel & Customer Hub Manager at Iberia. Rosa Narváez holds Licentiate Degree, Advertising & Pr from Universidad Complutense De Madrid.

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Email format at ING España&Portugal

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{first}@propelland.com
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Profile bio

About Rosa Narváez

Hello, I'm Rosa Narváez 👋!For the past 10 years I have built products and customer experiences, ranging from design consultancy to leading transformational new ventures within corporations. In recent years, I have had the privilege of merging my core passions – product, AI, and human interaction – to deliver impactful solutions & strategies. These work has been recognized by organizations such as NASA, Nova, Awwwards, the Spanish public administration, and many others. My passion for technology and design began quite early, which led me to start experimenting and coding at a very young age. Years later I realized that innovation was my place to be. I consider myself a long life learner and product-advocate, loving both navigating the surface of many disciplines -technology, design, business, linguistics, psychology- as well as immersing myself in anything that piques my curiosity. I strongly believe in the power of storytelling, collaboration, and a humanistic approach to technology, as the way to make a difference in business and society.Aside from my work, I am a passionate musician and a photography geek. I also enjoy teaching and mentoring younger professionals, as well as collaborating with different institutions that inspire women to pursue STEM careers.I'm always open to new challenges and meeting people to keep sharing and learning. If that's you, feel free to reach me and grab a digital coffee anytime!HONORS & AWARDS- Nova 111 List 2022 - Banking, Payments & Insurance- Premio Lourdes Carballa 2021- Global Winner of the NASA Space Apps Challenge Hackathon 2018- Advertising and PR end of degree excellence award (graduated with honours) @ UCM- Best local score at University (PAU) Selectivity Entrance Exam 9'8/10- Top 50 most distinguished comm. professionals of 2019SKILLSTeam leadership - Product Management - Product Design - AI - Change Management - Product Vision - UX - VUI Design - Conversational Design - Strategy - Storytelling - Public-Speaking - Business Modelling - Data Analytics & Modeling - Interaction Design - Marketing - Quantitative Research - Qualitative Research - User testing - Prototyping

Listed skills include Flinto, Visual Design, Workshop Leadership, Consulting, and 49 others.

Current workplace

Rosa Narváez's current company

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ING España&Portugal
Ing España&Portugal
IT Director Channels, Customer and Data
Madrid, ES
Website
ing.es
Employees
1400
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Company profile
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14 roles

Rosa Narváez work experience

A career timeline built from the work history available for this profile.

Head Of Transformation & Service Strategy

Current
Zurich Insurance Company Ltd

Zurich, Zurich, CH

  • Driving the transformation of Spain's service experience. Harnessing the power of AI and conversational experiences to rethink the way claim's processes work.
  • Manage a multidisciplinary team, improving digital experience by envisioning, designing and launching innovative & scalable solutions.
  • Contributing to a cultural change within the organization, to foster product and customer-centric mindset.
  • Reporting to C-Level, selected to be part of the “Next Gen Advisory Board”.
Feb 2022 - Present

Omnichannel & Customer Hub Manager

Iberia

Madrid, Madrid, ES

  • Designed and deployed Iberia’s omnichannel customer service with success, being part of the core team that created one of the most used WhatsApp bots in Spain.
  • Designed and developed multimodal experiences, creating E2E use cases from voice (2 Alexa skills, Google Assistant Actions), to chat (2 bots) and TV (Movistar Aura).
  • Deployed an omnichannel customer experience orchestrator, focused on tackling innovative and strategic opportunities that could promote digital channel shift, reduce costs and explore incremental revenue.
  • Led a cross-functional team and coordinated the implementation of a virtual assistants' ecosystem -voice and text- where our passengers could find automated customized service 24/7 and receive assisted help based on.
  • Managed partnerships with big tech companies to develop best-in-class use cases, highlighted as “2020 Success Case” by Meta and selected as featured use-case in “Alexa for Apps” launch.
  • Redesigned the outbound contact strategy, reshaping the communications journey to provide a consistent experience across all channels.
Jan 2020 - Feb 2022

Associate Professor • Posgrado De Tecnocreatividad E Innovación

Inesdi Digital Business School

Barcelona, Madrid, ES

Subject: “UX: Designing for Innovation”

Dec 2019 - Feb 2020

Product Design Lead

Propelland

San Francisco, CA, US

  • Led innovation projects for companies such as Coca-Cola, BBVA, IKEA, Pernod Ricard and new ventures.
  • Managed the IxD team, ensuring excellence by overseeing the quality and craft the deliverables. As well as to consistently grow the capability of the design team, pushing the edges of the discipline inside Propelland.
  • Led strategy projects from user research, identifying opportunities and concept development to prototyping, testing, business planning, implementation and piloting; as well as the hand-off of design systems and design.
Feb 2019 - Feb 2020

Senior Product Designer & Strategist

Propelland

San Francisco, CA, US

  • Designed innovative product and services from research to implementation for companies such as Austrian Lotteries and Naturgy.
Dec 2017 - Feb 2019

Design Strategist & Consultant

Freelance, Self Employed

London, GB

  • Designing and developing digital experiences for companies and public institutions such as UCM, Bern Convention and the European Council.When it comes to design, strategy & AI, I’m always open to new proposals and new.
Jan 2009 - Feb 2020

Program Manager · Creatividad Digital Para Creativos

The Atomic Garden, Escuela De Publicidad

Madrid, Spain, ES

Directed a digital innovation program for El Corte Ingles, a lead retailer in Spain. Renewed the program four times, resulting in 100 enrolled senior creatives.

Oct 2018 - May 2019

Associate Professor · Máster En Creatividad Publicitaria

The Atomic Garden, Escuela De Publicidad

Madrid, Spain, ES

  • Taught the academic and technical foundation on how to sell ideas by telling great stories using video and art direction.
Apr 2016 - Mar 2019

Digital Creative / Strategist

Agencia Kitchen

Madrid, Madrid, ES

  • Supervised productions and junior creative teams. Designed and implemented innovative digital experiences for companies such as eBay, resulting in 3 creative awards:
  • Silver Award in Web Development (Best Awards, 2018), Silver Award in Multimedia (AMPE, 2017), 1 bronze, and 1 mention (CdC Awards, 2017).
Nov 2016 - Dec 2017

Digital Creative / Strategist

Shackleton
  • Conceptualized and implemented interactive campaigns and digital innovation projects for clients such as Euromillions, Amstel, Desperados, and Podium Podcast, resulting in 3 creative awards:
  • 1 Digital Silver Award and 3 mentions (CdC Awards 2016), 1 Digital Silver Award, and 3 Shortlists (Inspirational Awards 2016).
Jul 2015 - Nov 2016

Product Design & Front-End Developer

Commedity
  • Commedity was a digital platform to advertise and promote comedy shows, giving voice to the new comedians in Madrid’s entertainment scene.
  • Collaborated in the definition and growth strategy; design and front-end development activities that contributed to the launch of the platform.
Mar 2012 - Mar 2015

Implementation Assistant / Decathlon Sport Meeting App

Decathlon España

San Sebastian De Los Reyes, Madrid, ES

Jan 2012 - Sep 2012
Team & coworkers

Colleagues at ING España&Portugal

Other employees you can reach at ing.es. View company contacts for 1400 employees →

LM Leticia Molist Pérez Leticia Molist Pérez Colleague at Ing España&PortugalMadrid, Community Of Madrid, Spain, Spain View → PM Paula Montarroso Estébanez Paula Montarroso Estébanez Colleague at Ing España&PortugalMadrid, Community Of Madrid, Spain, Spain View → LR Lucía Rubio Nazar Lucía Rubio Nazar Colleague at Ing España&PortugalGreater Madrid Metropolitan Area, Spain View → JF Javier Fuertes Fernández Javier Fuertes Fernández Colleague at Ing España&PortugalMadrid, Community Of Madrid, Spain, Spain View → DP David Pérez Segura David Pérez Segura Colleague at Ing España&PortugalElda, Valencian Community, Spain, Spain View → MC Mario Cano Diaz Mario Cano Diaz Colleague at Ing España&PortugalMurcia, Región De Murcia, Spain, Spain View → MD Marcos De Andres Guayerbas Marcos De Andres Guayerbas Colleague at Ing España&PortugalGreater Madrid Metropolitan Area, Spain View → AR Adrián Redó Martínez Adrián Redó Martínez Colleague at Ing España&PortugalValencia, Valencian Community, Spain, Spain View → MR María Rosa Saldaña María Rosa Saldaña Colleague at Ing España&PortugalMadrid, Community Of Madrid, Spain, Spain View → SD Sara Devetashka Sara Devetashka Colleague at Ing España&PortugalMadrid, Community Of Madrid, Spain, Spain View →
5 education records

Rosa Narváez education

Licentiate Degree, Advertising & Pr

Universidad Complutense De Madrid

Licentiate Degree, Law

Universidad Nacional De Educación A Distancia - U.N.E.D.

Master'S Degree, Art Direction

University Of The Arts London

Programa Técnico, Diseño Acústico Y Sonificación De Producto

Instituto Tramontana

Master'S Degree, Advertising

The Atomic Garden
FAQ

Frequently asked questions about Rosa Narváez

Quick answers generated from the profile data available on this page.

What company does Rosa Narváez work for?

Rosa Narváez works for ING España&Portugal.

What is Rosa Narváez's role at ING España&Portugal?

Rosa Narváez is listed as IT Director Channels, Customer and Data at ING España&Portugal.

What is Rosa Narváez's email address?

AeroLeads has found 1 work email signal at @propelland.com for Rosa Narváez at ING España&Portugal.

Where is Rosa Narváez based?

Rosa Narváez is based in Madrid, Community Of Madrid, Spain while working with ING España&Portugal.

What companies has Rosa Narváez worked for?

Rosa Narváez has worked for Ing España&Portugal, Zurich Insurance Company Ltd, Iberia, Inesdi Digital Business School, and Propelland.

Who are Rosa Narváez's colleagues at ING España&Portugal?

Rosa Narváez's colleagues at ING España&Portugal include Leticia Molist Pérez, Paula Montarroso Estébanez, Lucía Rubio Nazar, Javier Fuertes Fernández, and David Pérez Segura.

How can I contact Rosa Narváez?

You can use AeroLeads to view verified contact signals for Rosa Narváez at ING España&Portugal, including work email, phone, and LinkedIn data when available.

What schools did Rosa Narváez attend?

Rosa Narváez holds Licentiate Degree, Advertising & Pr from Universidad Complutense De Madrid.

What skills is Rosa Narváez known for?

Rosa Narváez is listed with skills including Flinto, Visual Design, Workshop Leadership, Consulting, Service Design, Agile, Public Speaking, and Sketch.

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