- Marketing campaign planning and operation for white label template partners (B2B2C), including homepage and campaign page design and setup, performance analysis and recommendation.- Develop souring strategy to drive incremental revenue, at the same time fill the opportunity gaps that consumer brands have left out, and to better align demand and supply to capture market share.Key achievements:- Delivered sourcing strategy that connect supply and demand, and capture missing opportunities by the consumer brands by analyzing market data and collecting local and competitive insights globally. - Help supply and demand teams in different regions to achieve their business goal by planning and executing locally relevant campaigns.- Defined new sourcing process and got alignment and buy in from key stakeholders across different parts of the organization, turning the new initiative into a solid revenue driving machine, achieving 108% vs. goal in the first year launching the new process.

- Manage all online & offline B2B go-to-market activities in North-East Asia, including paid search, email, social media, messaging app, prints, advertising, event, site optimization, swags production, direct mail etc. to promote brand awareness, engagement, product adoption and new partners acquisition. - Manage marketing budget and develop in-market marketing plans with account management directors.- Marketing training to account management teams.- Company strategic geo investment B2B marketing lead. Plan and execute acquisition and retention campaigns for strategic focus markets.Key achievements: - Regional channels setup and development: Paid Search - Baidu, Yahoo Taiwan, Yahoo Japan and Naver Social - Facebook, Instagram, YoutubeMessaging App - Whatsapp, LINE, KakaoTalk, WeChat- Marketing lead for key initiatives: China Outbound project, NEA strategic investment, marketing planning and rollout, Messaging App business account strategy and launch- Launched 3 sites redesign for company strategic focus markets in 3 months to make site design and content locally relevant. - Collaborate with local teams in APAC to organize and manage over 20+ events (online & offline) annually, including content development, on-site management, event production, post event analysis etc.- Initiated local projects that got adapted and rolled out globally: direct mail, acquisition brochure, translation kit.- Sourced and managed agencies and freelancers to support key initiatives in key markets to close the resource gap.- End to end management on swag production for NEA: vendor sourcing, design, production, logistic and budgeting.- Improved team efficiency by setting up Marketing Plan and Quarterly Review template.

Hult International Business School brand for APAC region- Plan and manage all online & offline marketing activities in APAC, including paid search, email, social media, website, online partnership, affiliate, SEO, events, direct mail etc. to build brand awareness and acquire new students. - Organize offline marketing events across the region and participation of education fairs.- Explore and manage new platforms and partnerships internally and externally.- Reporting and analytics on all marketing activities.- Manage marketing budget and develop regional marketing strategy.- Team management.Key achievements: - Channel setup and development: Baidu & Naver paid search, WeChat, LINE, affiliate network.- Organized 3-4 offline event tours every year across major cities in the region: Tokyo, Seoul, Taipei, Manila, Jakarta, Bangkok, Shanghai, Beijing- Lowered cost for direct mail project by 30% by sourcing new vendors.- Developed a budget planning template that was adopted globally.- Reports and process setup.

for Expedia Group Hotels.com brand APAC region- Production and management of merchandising pages and homepage.- Campaign measurement and optimization through data analysis.- Multivariate testing on campaign, landing page, website etc.- Promotion calendar planning based on data analysis and alignment with key offline marketing activities.- Inventory management.- Stakeholder management on different levels within the organization globally.- Project management on key global and regional initiatives.Key achievements:- Overachieving team target by 20% two years in a row.- Launched a new set of themed sales pages and coupon page.- Reporting templates setup.

Englishtown brand for China, Hong Kong, Taiwan- Plan and manage social media platforms: Facebook, Sina weibo, QQ weibo. - Manage negative iWOM (internet word of mouth) and drive positive iWOM.- Campaign measurement and analysis.- Project management on viral videos and UGC microsite production.- Project management on new Salesforce database and reporting module development.- Agency and team management.Key achievements:- Developed a new database and reporting module in Salesforce.- Launched a UGC microsite and a series of viral videos.- Signed up a new vendor and worked with them to configure the deliverables. - Helped develop and establish an iWOM resolution system and process. * Work for all products (online, local and business school)

Englishtown brand for China, Hong Kong, Taiwan- Oversee the performance and manage all paid search related activities (search engine coverage includes Google, Yahoo, Baidu, Bing).- Prepare projection and optimization plan.- Campaign measurement and optimization through data analysis.- Plan and manage A/B tests on landing pages.- Project management on landing page and leadform production.- Agency and team management. Key achievements:- Average increase in landing page conversion rate by 1.5%.- Account restructure for the PPC campaigns and keyword expansion.

for APAC region- Manage online marketing activities in APAC, including email, social media, online promotions, microsites etc.- Campaign and channel measurement and analysis.- Website maintenance and localisation, including ensuring that all translations, local pricing, special offers and product news on the website are accurate and up-to-date.- Monitor PPC and SEO campaign performance and work with Central team on optimization.- Develop online partnerships and new channels. - QA new websites.- Web banners production.- Organize training on new online systems.Key achievements:- Product sites revamp (32 sites: 4 products, 8 markets, 7 languages).- Run online & offline trainings on online systems in 5 regional offices.

for Hong Kong & South-east Asia- Manage overseas and local product license, reviewing contracts, marketing plans and product development proposals by licensees. - Manage promotional license projects.- Oversees the production of digital and mobile contents, publication.- Co-ordinate event projects.- Sales and marketing duties at the joint venture company Sanrio Digital (Hong Kong) Ltd.- Product exhibition visits (IT projects, films, house ware, premium etc.).- Co-ordination with Japan headquarter.- Japanese interpretation during business trip.Key achievements:- Launched Hello Kitty X MTR uniform product series in collaboration with HKMTR (from idea generation, production to product launch), which was a great hit in Hong Kong.- Co-ordinated several big events onsite, including the Sanrio ferris wheel production in Dream Mall in Taiwan, and Hello Kitty &Friends Musical in Singapore. - Involved in the production process of an online MMO game and 3D animation.