Founder
CurrentFounded Piqant (piqant.co.uk), an e-commerce marketplace for coffee lovers, in 2019.Developed a unique coffee quiz to match user taste profiles with curated coffee selections.Managed a team of over 15 employees, including personnel selection, training, and performance management.Oversaw the sourcing, selection, and tasting of ethically sourced coffees and roasters.Implemented and managed Google Ads and email marketing campaigns using Klaviyo.Utilized Hotjar and other analytics tools to gather user behavior data and inform website improvements.Created and managed Instagram product catalogs and implemented targeted marketing campaigns on Instagram and Facebook.Demonstrated strong budgeting skills, maximizing marketing impact for both large and small budgets.Successfully secured collaboration deals with various companies, expanding brand reach and customer base.