Rosanne Palmisano Email & Phone Number

California, United States

Little Giants Collaborative develops high-impact business, marketing and digital strategies for our clients. From global brands to startups, we have a strong record of delivering results through the development of well-built strategies, cross-functional team alignment, executable action plans, strategic partnerships, and clear success metrics. We help scale businesses and focus on sustainable and profitable growth. ENGAGEMENTS INCLUDE: Dialog Health; NIKE Innovation Lab, NIKE-EasyKicks; NIKE-Gather Fitness; Atkins Ranch - New Zealand; Root Whole Body; Home Electronics Division; Martinelli Vineyards & Winery; and more. To learn about our recent projects or how we can collaborate to grow your business, please contact us.SERVICES OFFERED: Strategic Planning | Global Brand & Marketing Strategy | Scaling Businesses| International Market Expansion | Collaborative Team-Building | Go-To-Market Management & Execution | Strategic Partnerships | Digital Marketing & Ecom Strategy | Product Launch Management | Category & OmniChannel Research | Product Merchandising & Profitability Analysis | Innovative Brand, Marketing & Public Relations Campaigns | Direct-to-Consumer Marketing & Management | CMO & CEO Consultant | Fractional CMO | Board Advisor | Investor

NZTE is New Zealand's international business development agency. As a NZTE Beachhead Advisor I provide strategic business and marketing advice for launching or growing a business in the North American Market.

Boulder, Co

Partnered with founder and management team to grow PACT sales 4x and to be an award-winning organic and Fair Trade apparel basics brand with omnichannel distribution including Whole Foods Market, Nordstrom, Amazon, and Trunk Club as well as it's own direct-to-consumer e-commerce site.• Developed, led, and engaged the team around the company's mission and strategic plans; aligned Product, Sales, Marketing, and Operations for over 400% growth.• Led the strategic planning process and execution across the organization that drove revenue growth while elevating the brand positioning and passion for producing apparel differently. • Led the cross-functional teams including product design, merchandising, marketing, sales, and operations to collaborate on the go-to-market strategy to deliver on key business and brand initiatives. • Led the long-term strategic planning process including roadmaps for product innovation, distribution opportunities, category growth and new markets.• Built a high-performing team and worked closely with the founder to inspire and motivate the team around the company vision - creating a strong company culture.

Remote

• Developed and delivered brand and marketing strategies to establish PACT as an award-winning organic apparel basics brand with its own direct-to-consumer e-commerce site and retail partners including Whole Foods Market, Nordstrom, Amazon, and Trunk Club.• Led innovative marketing and PR strategies, including first-ever brand crowd-funding campaign, exclusive Fair Trade and Whole Foods Market brand campaign, NYC media "baby-shower" event product launch, and experiential tradeshow – From Seed to Shirt resulting in millions of media impressions.• Managed PR and digital agencies for best-practice execution including the development of e-commerce website; social and influencer strategy and annual PR plans. • Led the re-branding project to improve and solidify the brand message. Guided the development of a focused marketing toolkit for better storytelling and strong ROI and led the integrated marketing and digital campaigns that created brand love and high-growth demand for PACT products.

New Zealand

• Member of the executive team that delivered on annual double-digit growth and 3X sales.• Brought the go-to-market (GTM) process to Icebreaker; aligning functions on seasonal objectives that increased brand demand and company profitability. Worked directly with country managers on GTM goals that led to increased revenue and global market expansion.• Collaborated with product and merchandising to deliver strong seasonal assortments, hone value propositions and launch new categories.• Led global cross-functional teams to deliver innovative traceability program; BAAcode.• Built and managed high-performing global marketing teams that not only delivered on brand goals but drastically improved marketing, digital and retail efficiencies.• Led global brand and PR campaigns including development, execution and ROI. • Launched and guided e-commerce teams - drastically improving digital presence and metrics.“Rosanne hit our little town with full gusto, the only thing in Wellington stronger than the wind was her. She came into Icebreaker with a wealth of brand, retail and marketing experience, opened our mind to integrated marketing campaigns, took an inexperienced group of wonderful people and built a world-class team, mentored them, and raised our entire game at Icebreaker. This improved our retail experience, improved our customer experience, and drove sales to new heights. Among Rosanne’s many achievements was launching BaaCode – it’s been an unqualified success – it even got us into Time Magazine as an exemplary company. Which is Rosanne’s other huge achievement – making our brand big globally, on a tiny budget, through innovative campaigns, lots and lots of passion and energy, and razor sharp global PR.Rosanne – the world needs more people like you – funny, human, energetic, competent, a fantastic team player, a mentor, and a wonderful friend – who kicks ass and gets sh*t done big time!!” --Jeremy Moon, founder and CEO, Icebreaker

San Francisco Bay Area

• Led the development of the GBU West Running, Basketball, and Women’s Fitness strategic marketing and PR plans that drove brand awareness and categorical goals. • Worked with the functional teams to develop Fields of Play and GTM plans that would drive traffic, sales and increase market share in the GBU West marketplace.• Managed the team and agencies on the execution of the marketing, PR and retail account programs outlined in the GTM plans including innovative seasonal initiatives.• Part of the team that launched the first fitness tracker app - Nike+ / Apple partnership; developed and managed regional launch including media events, pop-up retail, influencer programs, and strategic account e-commerce digital efforts. • Connected with key category influencers (athletes, trainers, artists, and stylists) and provided insights into the product, brand, and social media teams on consumer trends and opportunities.• Led the development, sell-in, and execution of key regional and brand marketing initiatives with strategic retail accounts; improved relationships with several key accounts.• Led the development of a marketplace guide including strategic vision, market size, retail distribution, product channel alignment, and competitive analysis for Nike’s executive team.• Managed the development of Nike's premium urban influencer space in Fox Hills Mall - Los Angeles. Managed the ribbon-cutting event that resulted in over 3,000 attendees, athletes including Kobe Bryant and national and local media.• Established annual account marketing plans that drove consumer traffic and sell-through with key retailersStrategic Planning | Global Brand & Marketing Strategy | Executive Leadership & Team-Building | Go-To-Market Management & Execution | Digital Marketing Strategy | Product Launch Management | Market & Channel Research | Innovative Marketing & PR Campaigns | DTC Marketing & Management | Social Media Strategy | Influencer & Athlete Partnership

San Francisco Bay Area

• Managed cross-functional teams - Marketing, PR, Retail, Product, Digital, and Operations - on the first-ever fully integrated global marketing promotion at Gap including; Japan, UK, Germany, Canada, and US markets that drove traffic and increased conversion.• Developed and executed annual and seasonal marketing plans that included target customers, PR key messages, overall budget, omnichannel media communication, packaging, promotions, and in-store experience.• Partnered with merchant and product teams to ensure marketing messages and in-store experience supported key product initiatives and presented seasonal initiatives to country managers and key stakeholders.• Developed promotions that had clear, measurable goals and ROI including sales, traffic, and conversion.• Oversaw execution of marketing programs with creative and production teams to ensure messaging; key deliverable dates and budget adherence.• Conducted seasonal marketing research and analysis including consumer focus groups, Gallup research, and ROI reports. Strategic Planning | Global Brand & Marketing Strategy | Executive Management & Team-Building | Go-To-Market Management & Execution | Digital Marketing Strategy | Product Launch Management | Market & Channel Research & Expansion | Product Merchandising & Profitability Analysis | Brand Management | Innovative Marketing & Public Relations Campaigns | Direct-to-Consumer Marketing & Management

Beaverton, Oregon

• Developed strategic and seasonal marketing plans for Nike’s outdoor division; the integrated plans included advertising, promotions, PR, account marketing, digital, and sports marketing strategies that increased brand awareness and sell-through of product.• Managed development of nikeacg.com website including agency management, UX experience, social media, and strategic partnerships - presented as "best practice" at Nike HQ. • Managed strategic partnerships, co-marketing programs, and ACG events for ESPN X-Games, 2002 Winter Olympics, and 2002 Ford Gorge Games; including budget development, contract negotiation, agency supervision, PR plan, SMU product, and marketing collateral. • Hired and managed the Communication Manager to execute on annual and seasonal PR product and athlete plan, grow media relations, and develop best-practice digital media kit.• Managed Sports Marketing Manager to ensure strong athlete relations, garner product insights, and establish and increase media opportunities. • Co-managed the Retail Account Marketing Manager to develop and execute strategic plans for ACG retail accounts to improve conversion and grow sales.Strategic Planning | Global Brand & Marketing Strategy | Executive Leadership & Team-Building | Go-To-Market Management & Execution | Digital Marketing Strategy | Product Launch Management | Market & Channel Research & Expansion | Product Merchandising & Profitability Analysis | Brand Management | Innovative Marketing & PR Campaigns | Direct-to-Consumer Marketing | Influencer and Social Media Strategy

Carbondale, Co

• International marketing liaison and brand steward for Europe, Canada, and Japan. Delivered key messaging and communication resources, reviewed seasonal initiatives with Country Marketing Managers, and collaborated on integrated marketing plans to drive global brand consistency and drive international demand.• Created and managed global strategic partnerships with Gore-tex, DuPont, Polarguard, Easton, and Malden Mills and raised over $2 million in additional marketing funds. Communicated objectives of the alliances with the global marketing team, tracked successes, and delivered results to the strategic partners. • Managed market and competitive research including focus groups and evaluated for key insights.• Directed advertising and PR agency on brand marketing projects including direct mail, advertising, collateral, POP, product PR, and retail account marketing programs.• Managed innovative marketing initiatives and strategic partnerships (NBC TV Series, Warren Miller Film, OLN, and IMAX) including contract negotiation, advertising, PR plans, creative timelines, budgets, commercial sales, contracts, promotional opportunities, story-line development, and managed producer communications.• Supervised tradeshow productions and improved cost/benefit ratio from previous years. Strategic Planning | Global Brand & Marketing Strategy | Executive Leadership & Team-Building | Go-To-Market Management & Execution | Digital Marketing Strategy | PR & Product Launch Management | Market & Channel Research & Expansion | Product Merchandising & Profitability Analysis | Brand Management | Innovative Marketing & PR Campaigns | Direct-to-Consumer Marketing & Management

Beaverton, Or

• Project Manager for over 30 Nike corporate brand consumer and global industry events and exhibits annually including US Open, NY and Boston Marathons, Outdoor Retailer Trade Show, Final Four, and X-Games.• Managed comprehensive event strategies and cross-functional teams for the successful execution of events including advertising, public relations, retail, merchandising, sports marketing, an exhibit house, and on-site crew.• Managed design development, logistics, graphic production, merchandising, on-site installation, and detailed budgets and timelines for each event.• Developed and grew relationships with key vendors to increase the quality, service, and pricing. • Motivated and led on-site execution crews for high-quality, creative, and successful events. Strategic Planning | Global Brand & Marketing Strategy | Executive Leadership & Team-Building | Go-To-Market Management & Execution | Digital Marketing Strategy | Product Launch Management | Market & Channel Research & Expansion | Product Merchandising & Profitability Analysis | Brand Management | Innovative Marketing & Public Relations Campaigns | Direct-to-Consumer Marketing & Management