Rosanne Polmon Email & Phone Number

Miami, Florida, United States

Reporting to the CEO, responsible for digital strategy definition, action plan design, and implementation.

Greenwich, Connecticut, United States

. Design and Implement a Family Office model for a Wealth Family.. Create and Implement processes for Property Management for nine properties worldwide.. Manage the accounting accounts payables, ensuring accurate, authorized invoices and payments are processed in a timely manner.. Assist in preparing annual tax packages and supporting documents in partnership with Tax Specialist Companies.. Develop trusted relationships with Bankers.. Delegate, review the work of, and effectively manage a staff team.

Miami, Florida & São Paulo, Brazil

▸ Direct organization’s business consulting, strategy, project management, marketing, and customer experience▸ Operate as Project Manager for Brito Family Foundation for Education and liaison between Foundation’s team and third parties, including Interbrand, a global brand consulting company▸ Develop business plan as Project Manager to reposition Arrowsmith Program in the US Market, a treatment method for people with learning disabilities▸ Execute business consulting, strategy, and management of loyalty programs, marketing, and customer experience ▸ Drove marketing performance, customer success, and conversion funnel rate for Blu365, a digital debt collection organization, increasing rate 30% in 4 months and achieving a Net Promoter Score (NPS) of 62% ▸ Designed and implemented VIP Member loyalty program for MorumbiShopping, the second largest mall of São Paulo area, increasing the average expenditure beyond 45% in 2 years with 93% client satisfaction▸ Developed conceptual models and strategic plans for loyalty programs for 17 shopping malls of Multiplan Group (MULT3)

São Paulo, Brazil

▸ Designed and implemented customer relationship journeys, CRM, and marketing growth strategy during development of Banco Original, the first pure Digital Bank in Brazil▸ Managed business and customer performance, measuring effectiveness of media attraction, digital marketing actions, funnel conversion, and acquisition process▸ Reached three-year acquisition goal within nine months, 300k clients▸ Banco Original received two worldwide awards: EFMA 2016 in Spain as the Most Disruptive Innovation and Celent in 2017 as Model Bank of the Year

São Paulo, Brazil

▸ Directed acquisition, monetization, and retention areas by leveraging advanced marketing, CRM, and statistics; influenced 7.5% increase in net income and 2.5M new client acquisitions per year ▸ Conducted studies about client segmentation with the use of valuation methods (LTV, NPV) ▸ Managed client and prospects database with quality information, privacy policies, and security, as well as purchasing and processing of client information, market lead information, demographic attitudes, and behavioral expenditure ▸ Implemented "Next Best Offer,” a multi-channel and customer-centric marketing paradigm, resulting in 55M business opportunities per month for 11M clients

Business Administration And Management, General

IEP - International Executive Programme is for high-performing functional experts who are about, or have recently begun, to manage people..

Bachelor Of Science - Bs, Business Administration And Management, General

E-Business Strategy

Marketing Strategies