Advised early-stage consumer product start ups on branding, marketing, e-commerce, communication and omnichannel go-to-market strategies.

Spearheaded the launch of the first-ever brand platform campaign, “Soak It In,” an integrated digital campaign, running across online video, connected TV, digital and social media. Led the strategic development, consumer insight research, and the relationship with the creative agency on strategy and execution of the campaign. Led innovation strategy across six distinct product categories.

Led strategy and execution of the 3-5 year innovation & new product pipeline for the entire Zarbee's Naturals product portfolio, across categories and age segments. Oversaw launch of 20+ items in 2020 and development of over a dozen projects for launch in 2021. Led team of ABM/marketing managers as well as a cross functional team.

Managed wellness product portfolio for the adult segment, focusing on strategy, digital, social, promotions, and in-store shopper marketing.Led e-commerce business across the entire Zarbee’s product portfolio, focusing on strategy, content, SEO, and marketing.

Led brand marketing, strategy, and business management for the Larabar brand, a $100 million business.Launched Larabar’s first-ever national, integrated marketing campaign (“Food Made From Food”), with national network TV, digital media, sampling, in-store marketing, cause marketing, influencer activations, and PR. Breakthrough campaign highlighted in AdAge on Jan. 25, 2016.Set long-term brand and portfolio strategy, managed P&L, executed SKU rationalization to improve portfolio profitability, and worked closely with field sales teams to develop customer growth narratives.Led 20+ member cross-functional team, and emphasized a consumer-first mindset: conducted consumer research and identified product renovation and cost saving opportunities to strengthen core business. Led relationships with three agencies, all of which were new to Larabar (creative, media, and PR).

Healthy Portable Snacks Commercialization (short-term special assignment). Led the commercialization of new products for General Mills snack brands such as: Nature Valley, Fiber One, and Food Should Taste Good.Developed unique launch strategy for each product, focusing on in-store marketing and merchandising, targeted digital marketing, and national TV advertising.

Salty Snacks Innovation - Commercialization and Pipeline Planning. Led a cross-functional team consisting of scientists, engineers, financial analysts, and marketers. Conducted new product ideations, quantitative and qualitative consumer research, product prototyping, and product development. Focused on Chex Mix and Bugles brands.

Strategic Growth Channels Associate Marketing Manager for the Dinners Business Unit. Developed business strategy, launched new products, executed in-store marketing events, and grew the Helper, Betty Crocker, and Old El Paso businesses in the Club, Drug, and Dollar channels.

PepsiCo Foodservice DivisionLed the execution and analysis of a customer-focused project with the goal to drive sustainable sales growth by optimizing product mix and merchandising at approximately 1,500 workplace foodservice accounts across the country.

Columbia Management Group Finance (now BofA Global Capital Management)• Performed pro forma P&L analyses for products and business lines in order to best position the business for potential changes in market environment and competitive landscape.• Analyzed profitability of mutual fund products, totaling $214B in assets. Allocated costs to 154 individual investment products and streamlined reporting process, reducing production time from three months to one.• Received Bank of America Spirit Award from Columbia’s CFO for outstanding contribution to the project.

Columbia Management Group - Controller/Accounting• Calculated accruals for advisory and sub-advisory fee payments, posted management accounting entries, reconciled General Ledger accounts, and performed ad hoc reporting for finance and accounting executives.