FEVA DREAMS LAB KITCHEN is an agency specializing in Plant-Based Culinary & Brand Development across the hospitality industry./ / / / /• Developing & implementing tailored plant-forward menu solutions for clients.• Product development for the AI platform PlantProphet to optimize menus.• Leading sustainability initiatives like waste reduction and farm-to-table partnerships.• Organizing pop-up events and workshops to showcase plant-based cuisine.• Training restaurant staff on plant-based cooking techniques.• Collaborating with the team on Art Direction, Partnerships & Marketing.

- Created and execute comprehensive digital marketing plans to enhance brand visibility and drive online sales growth.- Oversaw the planning, execution, and optimization of PPC, social media, and display advertising campaigns.- Utilized analytics tools to track, measure, and report on the effectiveness of digital marketing initiatives, providing insights for continuous improvement.- Developed and manage content marketing strategies, including blog posts, email newsletters, and social media content, to engage target audiences and drive traffic.- Worked closely with design, product, and sales teams to ensure cohesive branding and messaging across all digital platforms.

• Established design direction for Youth Department, fostered new concepts & expanded the brand’s core of outerwear, knits, swim & technical gear for retailers including Nordstrom, Bloomingdale's & REI• Organized seasonal concepts for Color, Materials & Finish (CMF) and novel construction techniques• Generated tech packs, held fit sessions & facilitated global production• Maintained calendar to ensure timely completion of deliverables according to the development plan• Directed original video & media content for marketing campaigns• Guided team of 3 Associate Designers & communicated across production, marketing & sales departments

• Designed & assembled Knitwear tech packs - measurement, technical flats, yarn, trim & print info• Communicated with global manufacturers on product development• Produced digital & print design material for lookbooks, emails, packaging & e-commerce• Maintained logs of inventory & expenditures for e-comm orders & stores including Matches & ABC Carpet• Supported the Creative Director with daily functions of operating the brand & managed team of 2 interns

🏆CFDA Award Recipient• Sourced leathers & new materials for development• Constructed leather accessories & footwear samples by hand for collaborations with Opening Ceremony & Mickalene Thomas • Partnered with local artisans for footwear development• Maintained logs of inventory & e-comm order fulfillment

🏆 Ecco Domani & Gen Art Award Recipient• Contributed to Womenswear design development & research• Designed top-selling jersey tees & dresses• Drafted patterns for knit & woven sportswear• Sourced new materials for development