Rosa S. Arredondo Email and Phone Number
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With over 15 years in innovative organizations, I've cultivated a dynamic perspective on business, culture, cutting-edge technologies, and stakeholders. My strengths lie in creative thinking, innovative strategy, and delivering results. I advocate for a management style that drives teams to reinvent brands and businesses through consumer-centric design, product innovation, and brand purpose differentiation.My vision is that innovation challenges should increasingly involve customers and clients as active and participatory subjects, making digital advancement genuinely people-centered.Specialized Areas: - Build things from scratch and scale them up - Business Management - Strategic Innovation - Corporate Innovation Mindset - Brand Strategy - Marketing Communications - Social and Sustainability Innovation - Innovation Hubs - Digital Humanism - Women in tech> MBA Digital Business> MPM (Master of Project Management)> Reseach Publication: "La brecha digital de género en Europa" (2020)In my free time, I'm a sailor apprentice :)
Ntt Data Europe & Latam
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Innovation Services Manager @ Ntt Data Living LabNtt Data Europe & LatamBarcelona, Ct, Es -
Innovation Services Leader @ Ntt Data Living LabNtt Data Europe & Latam May 2022 - PresentBarcelona, Cataluña, EspañaNTT DATA Living Lab is a cutting-edge innovation center in Barcelona that fosters innovation through technology and methodologies, adding value to the entire innovation cycle. We embrace an open innovation culture, collaborating with customers, partners, and the wider innovation ecosystem. The Living Lab is seamlessly integrated into an EMEAL network of innovation hubs, enhancing our global reach and collaboration opportunities.• Define and develop the value proposition and service offerings of the center.• Design and promote innovation center services that leverage the technological showroom for actions directed towards digital product innovation and go-to-market support, while fostering innovation in businesses through specific methodologies.• Support business growth through an action plan that drives the ABB (asset-based business) strategy.• Lead and optimize Innovation Center team, operations, processes and budget.• Partner with key ecosystem stakeholders to foster innovation culture.• Enhance brand awareness of the Innovation Center. -
Expert EvaluatorEit Culture & Creativity Apr 2023 - Present -
DirectorImpact Hub Barcelona Jun 2021 - May 2022Barcelona, Catalonia, SpainImpact Hub is one of the world’s largest network focused on building entrepreneurial communities for impact. At Impact Hub we work to drive the transition to a more sustainable economy for companies, people and the planet. We do this through the co-creation of innovative solutions for large companies and SMEs, as well as through the design and implementation of open innovation and incubation programs to support entrepreneurship.• Lead the sales and business development strategy (B2B, B2C): consultancy and workspace services.• Develop and execute a brand positioning strategy of the company as an innovation ecosystem leader in Catalonia.• Follow and ensure that the Impact Hub mission and vision are adhered to. • P&L Ownership.• Overall responsibility for the team and operations activity. -
General ManagerLa Casa De Carlota May 2019 - Jun 2021Barcelona Area, SpainLCDC&F is a B Corp consultancy and creative agency specializing in brand activism. It helps to build relevant and competitive brands from more human, more social and more transformative purposes. • Overseeing daily business operations, including customer services, team leading and responsibility for execution of campaigns, to ensure delivery of a service to highest standards.• Creation and implementation of a strategy designed to grow the business.• Development and roll-out of tactical projects to pursue targeted goals and objectives.• Business development, including identification of market needs and opportunities and design innovative proposals and marketing strategies to new and existing clients.• Assist in annual budget preparation, P&L, and expense management activities.Clients: Nestlé, Danone, CaixaBank, Unilever, Bimbo, Veritas, LaLiga, Mustela, Uriach, Ajuntament de Barcelona. -
Head Of Mobile Week ProgrammeMobile World Capital Barcelona Mar 2017 - May 2019Barcelona Area, SpainMobile Week Barcelona, a place for open reflection on digital transformation of business and society. Involvement of 210 collaborators, +30K attendees, +120 tech and creative activities programmed around the city for 10 days, at the 2018 edition. Event scaled up to 6 cities. Generated a successful initiative model replicated by the City Council for Smart City Week. • Creation and strategy definition of a unique initiative, with a bottom-up approach: fostering citizens to voice out their reflections on living in the Digital Era. • Responsible for planning, P&L, and assure the compliance of key objectives, deployment roadmap, individual and team responsibilities and agreed outputs with the board of Mobile World Capital Barcelona. • Built relevant networks and proactively seek for new synergies among multiple partners based on the quadruple helix model (Government, industry, academia and civil society), while developing a strong network around MWB.• Coordination and management of the assigned budget and internal and external work teams.• Co-design and co-creation of the programme with the expert working group. Some tracks: Education, Future of Work, Smart Cities, Mobility, Democracy, Migrations, Life-Sciences, Health and Wellness. -
Marketing Project Manager, Digital Transformation ProgrammesMobile World Capital Barcelona Jan 2015 - Mar 2018Barcelona Y Alrededores, España• Responsible for spreading and promoting projects & initiatives in an attractive manner, define strategy, manage stakeholders, manage activities and identify new collaborations that bring value to the community. Mission: position Barcelona as a Global Digital Hub of reference.• Dynamize and engage the mHealth Competence Center community through large size Digital Health events and international workshops/congresses to promote the improvement of citizen welfare.• Ideation and strategy development of a new digital transformation business unit, helping companies face the impact of digital technology on the economy, business and society: GoingDigital. • Contribution to the development and roll-out of Mobile Thinking Days, an innovative digital transformation programme for executives in a joint venture with IESE Business School and RocaSalvatella, impacting 100+ companies. • Member of the ideation team for Digital Future Society (DFS), a programme supported by the Spanish Ministry of Economy and Business in collaboration with Mobile World Capital Barcelona that seeks to build an inclusive, equitable and sustainable future in the digital era. -
Project Manager & Marketing Communications ConsultantRosa Arredondo Feb 2013 - Jun 2015Barcelona Y Alrededores, España- Design, planning and managing strategic projects focused on entrepreneurship, communication, social innovation and culture.Clients and Projects: • Primavera Sound Live-Stream / ARTE Channel Collaboration • Black XS by Paco Rabanne Private Event organized by VICE • VIP Meetings & City Innovation Summit @ Smart City Expo World Congress 2014 • Spirit Film Productions (San Francisco) • Jornades APP - I AM, organized by Ajuntament de Girona • GONG 2014 - Festival de Noves Sonoritats / La Costa Comunicació • PAS - Pont a les arts sonores / La Costa Comunicació • Hangar Centre de producció i recerca d'arts visuals.
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Advisory Board MemberSpirit Films Productions Oct 2013 - May 2015San Francisco Bay AreaConsulted on strategy and project direction for international effort to build a series of documentary films that vividly depict the entrepreneurial ecosystem by involving unique entrepreneurs. This unique series was showcased on a wide range of media channels, providing outstanding visibility and promotion to the products and personas of the entrepreneurs who participate.http://spiritfilmproductions.com/
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Guest Lecturer In Project Management For MpmOnline Business School Dec 2013 - Dec 2014Barcelona Area, SpainMaster of Project Management (MPM)Subject: "Innovative Methodologies and Industry Standards in Project Management" -
Senior Project Manager & International CoordinatorFestival In-Edit (Inedit Producciones) Jul 2005 - Apr 2013IN-EDIT is a cultural platform specialized in musical documentaries and other audiovisual genres focused on the world of music. This can be approached from any point of view as social, ideological, aesthetic, biographical, anthropological, etc.>> Key Responsibilities and Accountabilities:• Planning, implementation, team management and sponsors supervision of the IN-EDIT International Music Documentary Film Festival in Spain, Mexico, Chile, Argentina, Brazil and Germany. Most of them are still growing. • Responsible for the international business development and operation execution for the festivals – as well as event collaborations – during 7 years, growing both audience and visibility. Over 70,000 attendees around the world. • PR and negotiation with top directors, film distributors, institutions and other cultural initiatives to gain media coverage. Sponsorship ROI of +4 millions euros in 2012 (only for In-Edit Barcelona). -
Pr & Marketing Communications CoordinatorRosa Arredondo Mar 2005 - May 2006Barcelona Area, Spain• Communication management of events for culture and new media professionals.• Estimate the resources and strategy needed to achieve project goals. • Support press department for promotion and broadcasting of events in the media.Clients and Projects: • SonarPro @ Advanced Music • Red Bull • Offf Festival • Premios Max, organized by SGAE • Ajuntament de Barcelona
Rosa S. Arredondo Skills
Rosa S. Arredondo Education Details
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Digital Business -
Master Of Project Management -
Pgdip, Communication And Cultural Management -
Alhamar Tourism Business SchoolBachelor'S Degree In Business And Tourism
Frequently Asked Questions about Rosa S. Arredondo
What company does Rosa S. Arredondo work for?
Rosa S. Arredondo works for Ntt Data Europe & Latam
What is Rosa S. Arredondo's role at the current company?
Rosa S. Arredondo's current role is Innovation Services Manager @ NTT Data Living Lab.
What is Rosa S. Arredondo's email address?
Rosa S. Arredondo's email address is ro****@****hub.net
What schools did Rosa S. Arredondo attend?
Rosa S. Arredondo attended Obs Business School, University Of Barcelona, Universitat Ramon Llull, Alhamar Tourism Business School.
What are some of Rosa S. Arredondo's interests?
Rosa S. Arredondo has interest in Culture, Social Services, Children, Travelling, Social Media, New Media Art, Education, Paddle Surf, Civil Rights And Social Action, Social Innovation.
What skills is Rosa S. Arredondo known for?
Rosa S. Arredondo has skills like Social Media, Project Management, Entrepreneurship, Event Management, Business Networking, Social Networking, Marketing Strategy, Public Relations, Business Development, Strategic Consulting, Social Innovation, International Relations.
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