Rosa S. Arredondo Email & Phone Number

Barcelona, Ct, Es

Barcelona, Cataluña, España

NTT DATA Living Lab is a cutting-edge innovation center in Barcelona that fosters innovation through technology and methodologies, adding value to the entire innovation cycle. We embrace an open innovation culture, collaborating with customers, partners, and the wider innovation ecosystem. The Living Lab is seamlessly integrated into an EMEAL network of innovation hubs, enhancing our global reach and collaboration opportunities.• Define and develop the value proposition and service offerings of the center.• Design and promote innovation center services that leverage the technological showroom for actions directed towards digital product innovation and go-to-market support, while fostering innovation in businesses through specific methodologies.• Support business growth through an action plan that drives the ABB (asset-based business) strategy.• Lead and optimize Innovation Center team, operations, processes and budget.• Partner with key ecosystem stakeholders to foster innovation culture.• Enhance brand awareness of the Innovation Center.

Barcelona, Catalonia, Spain

Impact Hub is one of the world’s largest network focused on building entrepreneurial communities for impact. At Impact Hub we work to drive the transition to a more sustainable economy for companies, people and the planet. We do this through the co-creation of innovative solutions for large companies and SMEs, as well as through the design and implementation of open innovation and incubation programs to support entrepreneurship.• Lead the sales and business development strategy (B2B, B2C): consultancy and workspace services.• Develop and execute a brand positioning strategy of the company as an innovation ecosystem leader in Catalonia.• Follow and ensure that the Impact Hub mission and vision are adhered to. • P&L Ownership.• Overall responsibility for the team and operations activity.

Barcelona Area, Spain

LCDC&F is a B Corp consultancy and creative agency specializing in brand activism. It helps to build relevant and competitive brands from more human, more social and more transformative purposes. • Overseeing daily business operations, including customer services, team leading and responsibility for execution of campaigns, to ensure delivery of a service to highest standards.• Creation and implementation of a strategy designed to grow the business.• Development and roll-out of tactical projects to pursue targeted goals and objectives.• Business development, including identification of market needs and opportunities and design innovative proposals and marketing strategies to new and existing clients.• Assist in annual budget preparation, P&L, and expense management activities.Clients: Nestlé, Danone, CaixaBank, Unilever, Bimbo, Veritas, LaLiga, Mustela, Uriach, Ajuntament de Barcelona.

Barcelona Area, Spain

Mobile Week Barcelona, a place for open reflection on digital transformation of business and society. Involvement of 210 collaborators, +30K attendees, +120 tech and creative activities programmed around the city for 10 days, at the 2018 edition. Event scaled up to 6 cities. Generated a successful initiative model replicated by the City Council for Smart City Week. • Creation and strategy definition of a unique initiative, with a bottom-up approach: fostering citizens to voice out their reflections on living in the Digital Era. • Responsible for planning, P&L, and assure the compliance of key objectives, deployment roadmap, individual and team responsibilities and agreed outputs with the board of Mobile World Capital Barcelona. • Built relevant networks and proactively seek for new synergies among multiple partners based on the quadruple helix model (Government, industry, academia and civil society), while developing a strong network around MWB.• Coordination and management of the assigned budget and internal and external work teams.• Co-design and co-creation of the programme with the expert working group. Some tracks: Education, Future of Work, Smart Cities, Mobility, Democracy, Migrations, Life-Sciences, Health and Wellness.

Barcelona Y Alrededores, España

• Responsible for spreading and promoting projects & initiatives in an attractive manner, define strategy, manage stakeholders, manage activities and identify new collaborations that bring value to the community. Mission: position Barcelona as a Global Digital Hub of reference.• Dynamize and engage the mHealth Competence Center community through large size Digital Health events and international workshops/congresses to promote the improvement of citizen welfare.• Ideation and strategy development of a new digital transformation business unit, helping companies face the impact of digital technology on the economy, business and society: GoingDigital. • Contribution to the development and roll-out of Mobile Thinking Days, an innovative digital transformation programme for executives in a joint venture with IESE Business School and RocaSalvatella, impacting 100+ companies. • Member of the ideation team for Digital Future Society (DFS), a programme supported by the Spanish Ministry of Economy and Business in collaboration with Mobile World Capital Barcelona that seeks to build an inclusive, equitable and sustainable future in the digital era.

Barcelona Y Alrededores, España

- Design, planning and managing strategic projects focused on entrepreneurship, communication, social innovation and culture.Clients and Projects: • Primavera Sound Live-Stream / ARTE Channel Collaboration • Black XS by Paco Rabanne Private Event organized by VICE • VIP Meetings & City Innovation Summit @ Smart City Expo World Congress 2014 • Spirit Film Productions (San Francisco) • Jornades APP - I AM, organized by Ajuntament de Girona • GONG 2014 - Festival de Noves Sonoritats / La Costa Comunicació • PAS - Pont a les arts sonores / La Costa Comunicació • Hangar Centre de producció i recerca d'arts visuals.

San Francisco Bay Area

Consulted on strategy and project direction for international effort to build a series of documentary films that vividly depict the entrepreneurial ecosystem by involving unique entrepreneurs. This unique series was showcased on a wide range of media channels, providing outstanding visibility and promotion to the products and personas of the entrepreneurs who participate.http://spiritfilmproductions.com/

Barcelona Area, Spain

Master of Project Management (MPM)Subject: "Innovative Methodologies and Industry Standards in Project Management"

IN-EDIT is a cultural platform specialized in musical documentaries and other audiovisual genres focused on the world of music. This can be approached from any point of view as social, ideological, aesthetic, biographical, anthropological, etc.>> Key Responsibilities and Accountabilities:• Planning, implementation, team management and sponsors supervision of the IN-EDIT International Music Documentary Film Festival in Spain, Mexico, Chile, Argentina, Brazil and Germany. Most of them are still growing. • Responsible for the international business development and operation execution for the festivals – as well as event collaborations – during 7 years, growing both audience and visibility. Over 70,000 attendees around the world. • PR and negotiation with top directors, film distributors, institutions and other cultural initiatives to gain media coverage. Sponsorship ROI of +4 millions euros in 2012 (only for In-Edit Barcelona).

Barcelona Area, Spain

• Communication management of events for culture and new media professionals.• Estimate the resources and strategy needed to achieve project goals. • Support press department for promotion and broadcasting of events in the media.Clients and Projects: • SonarPro @ Advanced Music • Red Bull • Offf Festival • Premios Max, organized by SGAE • Ajuntament de Barcelona

Mba - Master Of Business Administration, Digital Business

Academic Partners: Three Points - Digital Business School and Universitat Politècnica de Catalunya (UPC). Awarded “Closing The Gap”.

Master Of Project Management

Double degree from University of Barcelona and EAE Business School https://www.obs-edu.com/es/master-in-project-management-in-english

Pgdip, Communication And Cultural Management

Bachelor'S Degree In Business And Tourism