● Purchased Media for various clients such as Comcast East, South, and Hispanic, Audible, Essity, and Shift● Managed advertising spend from $100k to $2 million in 3 years● Negotiated aggressive rates, and contracted buys with all media partners in Marathon Network such as, Court TV, GRIT, Court Mystery, as well as cable nets like TBSC, TRU TV, ION, The Weather Channel, and TLC● Executed media buys including print, digital, DRTV & out-of-home to get leads, new clients or subscriptions● Improved lead volume by 70% from Q3 to Q4 for Comcast Hispanic Miami and Chicago markets (currently clearing at 98%) ● Oversaw advertising of 6 clients across 8 local markets so they did not overlap their advertising campaigns resulting in competition against one another● Prepared and executed DR focused media plans in collaboration with planners and senior leadership● Increased leads by 40% for Essity DR campaign with $1 million budget for the quarter ● Trained and supervised 17 assistants (6 in the US, 1 Costa Rica, and 10 in India) in all aspects of media buying and campaign management● Compiled and analyzed weekly performance reports using Core, MBOX, MediaOcean OX

• Maintains and produce stewardship reports on a periodic basis.• Requests relevant information from vendors, stations, clients and internal departments and sustain email, Core, MBox, Word, Excel, PowerPoint for documentation and archiving purposes.• Collaborates with clients and media team members to resolve media billing issues to ensure accurate payouts.• Assist buying group in the input and maintenance of media schedules into the housekeeping database.

● Processed insertion orders/confirmations for revised media buys and discrepant spots with vendors● Organized and processed paperwork for all buys and revisions to be filed for future department audits● Created and sent weekly Do Not Air grids for screening of all spots to send to vendors● Supported specific members of the TV Media Buying group with inputting and maintaining media schedules into CORE TV● Ensured all documentation and reports were organized and updated regularly on Outlook, CORE TV, Word, Excel, PowerPoint for archival purposes

COOP is a nonprofit organization connecting motivated CUNY graduates to meaningful careers. In turn, COOP introduces great companies to excellent candidates from diverse local communities.• Developing digital marketing skills—including SEO, Google AdWords, and Facebook Ads, plus Excel, PowerPoint, and Google Analytics—through 200+ hours of hands-on workshops• Creating a digital strategy and multi-channel campaigns for a tech startup based in NYC

• Displayed new and actual items to customers; won $200 bonus for best demo delegate.• Prepared samples for 80-100 customers every Thursday and Saturday. • Meeting demo goal of sale 20+ items to customers; answering 50+ phone calls at the holiday table.• Handled about $1500 in credit card and cash transactions in placing holiday orders.

I implement my leadership skills by mentoring new team members , supporting them and clarifying any issue they might have.• Keeping the floor display organized; exceeding sales goals by a 300 % increase• Answering 30-40 daily customer phone calls.• Stocking shelves at least twice a day; perform quarterly inventory on merchandise value of $100,000